It’s no wonder why US businesses spent $6.8 billion on it in 2020. Partnering with the right affiliates can help brands reach a broader audience and increase their sales.

Despite its rising popularity, affiliate marketing remains a mystery for many people. It is often confused with referral marketing. There’s also the matter of understanding affiliate marketing terminology (like affiliate network) and the anatomy of an ideal affiliate marketer. 

If you’re serious about making money through affiliates, you need to clarify these basics. With that done, you can explore ways to build a resultful affiliate marketing program.

Want to know the best part?

You don’t have to search Google or read a dozen articles to get all of this information. I have covered all of these topics in this simple, jargon-free post. You’ll learn the fundamentals of affiliate marketing, plus proven optimization tips, real examples, and free tools/resources to help you in the task.

So, let’s get started.

What Is Affiliate Marketing?

Affiliate marketing is performance-based marketing where brands pay affiliates for each new customer/lead/website visitor they generate through their own efforts. Affiliate payout can be in cash or kind (discount, deals, free upgrades, etc.). Businesses use tools to track affiliate performance and calculate their commissions.

There is a common misconception that affiliate marketing is the same as referral marketing. 

However, these two marketing forms differ in two major ways:

• Referral marketing relies on word-of-mouth marketing to grow brand awareness and sales. Affiliate marketing, on the other hand, is more complex and technical. Affiliates leverage all types of channels and tactics to bring customers, including promotion on their blogs and social media pages.
• Typically, in referral marketing, existing customers work as marketers, promoting the brands they love to their families and friends. Conversely, affiliates may be existing customers or neutral entities, who are solely in the business of promoting brands to earn commissions. Moreover, their circle of influence is wider than just friends and families.

You might get the impression that referral marketers possess some kind of altruistic instincts. This is not entirely true. Nowadays, brands have proper loyalty programs, in which they reward customers who generate referrals for them. In this regard, referral marketing is somewhat similar to affiliate marketing.

With that out of the way, let’s take a look at a term that will get thrown around a lot in this post – affiliate networks.

What Are Affiliate Networks?

Affiliate networks are platforms where brands/advertisers go to look for affiliates, and where affiliates go to look for suitable brands/offers to promote.

In other words, affiliate networks help:

• Affiliates and merchants connect
• Protect affiliate interests
• Manage affiliate-merchant relationships

While the match-making capabilities of affiliate networks gets due recognition, you certainly can’t overlook their administrative features. They help brands and affiliates with tracking, payment processing, and reporting as well. 

On top of that, they help brands access a wider pool of affiliates and eliminate logistical hassles from affiliate marketing. On the flip side, affiliate networks charge brands (and sometimes affiliates) for services rendered, which can end up cutting into profit margins.

Anatomy of an Affiliate Marketer

So, who exactly are these affiliates? What do they look like?

According to Affstat’s Affiliate Marketing Benchmark Report, here are the locations, interests, and demographics of affiliates:

• Out of all the affiliates surveyed, 57.4% live in the US and 9.7% in Canada.
• In the US, 13.5% of affiliates stay in California, 12.7% in Florida, 11.1% in New York, 10.2% in Texas, and 8.9% in Nevada.
• 54.2% of affiliates are males, 43% females, and 2.8% didn’t specify their gender.
• 31.9% of affiliates fall in the 35-44 years age bracket and 27.6% in the 25-34 years bracket.
• 55.3% of affiliates are married, 62.4% have kids, and 54.3% work from home.
• Most affiliates (81.4%) work in the B2C space.

Boost Your Affiliate Marketing in 6 Simple Ways

When we talk about optimizing affiliate marketing, there are two things that matter – the quality of affiliate-led traffic and conversion rates of your offers/landing pages. Plus, you need to monitor affiliate fraud and costs during your campaigns and beyond. 

Now, let’s take a look at ways to turbo-charge your affiliate marketing.

1. Analyze Your Revenue and Customer Data

Before you get started with affiliate marketing, you need to take a deep look at your business data and answer questions like:

• What is the value of a new customer?
• What is the value of a repeat customer?
• Do you know your customers’ lifetime value?
• What is your profit margin on different types of sales?
• Have you determined your cost of customer acquisition on various channels?

But business data can be complex and scattered. To make sense of it, you can use data cleansing tools. With clean, accurate data, your decision making and analytics are more precise.

Once your data is consolidated and assimilated properly, you will have a bird’s eye view of your business. You can identify resultful channels and high-potential customers. You will also be able to structure your affiliate payouts in a better way.

One more thing…

Affiliate programs for B2B and B2C differ widely. While B2Cs pay affiliates on low individual purchases, B2Bs typically have recurring payment structures and higher pay slabs. While structuring your affiliate programs, ensure that affiliate compensation is commensurate with the lifetime value of the customers they bring in. 

2. Analyze Your Traffic Sources

You can do loads of optimization on the traffic front, and it’s fairly easy to do. 

How, you ask?

First things first. Compare traffic from different sources so that you know which yields the best quality traffic. Then, you can look into what each traffic source allows in terms of affiliate optimization.

For instance, some traffic sources allow you to purchase traffic from specific devices (mobile, desktop, etc.). Others may let you halt or block traffic types so that you can focus on leads that matter and get an accurate picture of your affiliate’s performance. 

You can even pass custom variables that fetch customer data relevant for your affiliate programs. For example, you can construct variables that tell you about the placement type of your traffic. Using such insights, you can fine-tune your marketing efforts and maximize your ROI.

3. Pick the Right Affiliates

Selecting the right affiliates is perhaps the most critical part of your marketing. But it’s easier said than done.

Considering that 42.2% of affiliates don’t promote more than ten brands at a time, good affiliates are a sought after commodity.

Image via AffStat

Recruiting affiliates is not a one-time task. You should always be looking for better affiliates. Onboarding and activating affiliates should be given due attention, with special emphasis on helping them gain traction.

While vetting affiliates, here are some questions that you need to answer:

• Has the affiliate endorsed products in your industry?
• Which other brands are they promoting?
• Do they have experience working with your audience demographic?
• What promotion methods do they leverage?
• Do they have websites, blogs, and other marketing properties?

After you find well-matched affiliates, it’s time to onboard them. 

Familiarize them with your value proposition, products, and brand voice to get them off to a flying start. Share customer research and competition analysis with them. Don’t forget to share your marketing fails with them. That way, they won’t waste time with methods that don’t give returns and they’ll start delivering value from get-go.

Even experienced affiliates need time to score their first sales so don’t expect overnight success with your new affiliates. If possible, assign dedicated affiliate managers to guide your new brand partners. They can be the single point of contact between you and your affiliates. 

4. Stay Connected with Your Affiliates

You need to drill a sense of ownership in your affiliates. If they feel connected to your brand, they will work twice as hard to promote it.

Affiliate managers can bridge the gap between brand and affiliates efficiently. The Benchmark report cited earlier states that often affiliates decide to join, grow, and leave brands based on their relationships with their affiliate managers.

Maintaining open channels of communication with affiliates not only helps them, but brands as well.

How?

• Affiliates are better equipped to promote products from brands they know closely.
• Affiliates are less likely to leave brands with supportive affiliate managers.
• Affiliates can arm you with resources and insights they have gathered and that you can utilize to train your future affiliates and in-house staff. 

Apart from keeping existing affiliates in the loop, it’s also essential to activate latent affiliates. Research proves that only 7%-10% of affiliates are actively driving traffic to brands. This means the remaining 90% of resources have the potential to sell, but are under-utilized. 

Latent influencers can be broken down into three categories:

New affiliates who haven’t sold anything since they joined (~3 months). Try pushing them into action with higher commissions or a bonus on their first milestones.

Old affiliates who have no activity since they registered to your program. Catch up with them informally and ask what they’ve been up to. Keep them informed about upcoming offers and rewards.

Affiliates who were resultful before but are inactive now. Ask them what challenges they are facing. Appoint new affiliate managers for them, if needed.

5. Regulate Affiliate Methods

Affiliates rely on many tactics to drive traffic, including:

• SEO
• Blogging
• Social media marketing
• PPC
• Email marketing

Image via AffStat

You need to regulate and restrict your affiliate methods so that they are not counterproductive to your efforts. 

For instance, if you use SEO to draw organic traffic and your affiliates also use the same technique, you might end up pulling down each other’s rankings. 

That’s why most affiliate networks have method restrictions. They allow you to search for affiliates by their primary promotion method, which can be:

• Deal/coupon
• Email marketing
• Rewards
• Sub-affiliate
• Mobile app
• Price comparison
• Search
• Software
• Social shopping
• Software
• Content
• Services

You also want to watch out for shady practices. If an affiliate just promotes coupon codes and relies on branded searches to be discovered, they aren’t adding much value to your program. Other red flags include using weighted URLs, stuffing unrelated code snippets in URLs, and using plug-ins and adware.

6. Test Your Landing Pages

You can create custom landing pages on your website for your affiliates to promote, or they can create one for themselves. Be sure to A/B test your landing page elements and calculate the page’s conversion rates. That way, you can figure out when an affiliate is performing below par.

Apart from optimizing your landing pages, provide assistance to your affiliates when they are designing their own pages. After all, you’re both working towards the same goal. Currently, less than 25% of affiliates receive creative help from brands they promote, according to the Benchmark report.

Your affiliate managers can extend help in the form of marketing collaterals and creatives. Plus, they should share testing insights from their own pages. Earning the first conversions is always hard for any affiliate, and you should leave no stone unturned to get the ball rolling.

Ready to Accelerate Your Affiliate Marketing?

Affiliate marketing is more complex than just adding an affiliate page to your website. It involves analyzing your customer data, business data, and traffic sources. Moreover, you need to select the right affiliates and keep communicating with them while regulating their marketing methods. Last but not least, you should follow landing page best practices and test your pages often. 

Do you have any questions about affiliate marketing? Leave them in the comments. I’ll be happy to answer.

The post 6 Effective Tips to Optimize Your Affiliate Marketing Campaigns appeared first on OmniKick.

To help you start fostering those relationships online, we’ve put together 10 strategies for building a community that your clients and customers want to be a part of.

Let’s dive in!

1. Use Social Listening

The first idea is to pay attention to what your audience is saying online about your industry and what their problems are. This is called social listening, and it’s the perfect way to be proactive about what your audience wants from businesses like yours.

Take advantage of social listening tools to help you track certain keywords, topics and users. Tools like Mention are the perfect solution for watching conversations online.

Keep an eye on the online interactions surrounding each of the items you decide to track in order to learn more about what your clients are interested in and what they might want to learn more of from your business.

Then, solve those problems and address those interests any way you can. This doesn’t just have to be through your services. In fact, you can offer a resolution through your giveaways, content marketing, add-ons and more.

2. Create Community Groups

One great way to create genuine and authentic connections with your clients is to launch online community groups.

There are several online spaces that are perfect for hosting a community for clients and other interested parties to join, like Facebook or LinkedIn groups, Slack communities and more online community building platforms.

Brands like Visme host online communities for their users, providing informational content and product insights, as well as giving them a chance to discuss projects with each other.

Create and promote a community for both clients and potential clients to join. Start discussion threads, share valuable information and build an online group/networking area.

Not only is this a great way to build stronger connections with your clients, it’s also a great way to strengthen your personal branding as well as improve brand awareness.

It also enables your brand to create a word-of-mouth funnel for generating new leads. People will refer people to your community and they will want to work with you after seeing the value you already offer.

3. Promote an Open Feedback Channel

Create a way to get honest, anonymous client feedback. Put together a forum, web page, email account or whatever is best for your workflow exclusively for accepting feedback. You can also consider using chatbots to collect instant feedback on your website.

Moreover, make sure to pay attention to the feedback you receive and implement any necessary changes to better serve your clients.

There are many different ways you can create open feedback channels and welcome client concerns.

First, make sure to be open from the get go with your clientele so they feel comfortable leaving feedback and information in these channels.

Second, consider your target audience and the way they prefer to communicate. You want your feedback area to cater to your audience and be easy for them to use.

If they prefer email, send out anonymous surveys or provide a contact email specifically for this type of communication. If they’re tech savvy, you could create an open forum or embed a form on a web page. You could also create polls to share with your clients.

Be sure that you let all of your clients know about this channel for expressing concerns anonymously as well so that the chances they take you up on it are much higher.

4. Showcase Clients in Social Media Content

Talking about client success stories and your biggest clients is a great B2B marketing strategy. There are a number of different ways to do this.

First, consider creating case studies to showcase clients who have seen major results due to your work. These are effective selling tools and allow you to highlight your clients and get them more exposure as well.

You can also share client social media posts onto your own feed or simply promote their products and services, like we see in this example below.

For B2B and tech industry clients, using Twitter marketing tools. For more visually-oriented clients, sharing photos on Instagram can be a great way to lead your audience directly to your clients’ websites and social profiles.

If you hop on this strategy, you can measure engagement and clicks on those posts as one of your social media KPIs, and even let your clients know how each one has performed. They’ll definitely appreciate the added gesture and exposure.

Consider creating social media ads and PPC campaigns as well for even further exposure.

5. Create a Loyalty Program

Have you had a handful of clients for a longer period of time? Show them you’re grateful for their loyalty and continued business by creating a loyalty program.

This is a great way to reward return clients each time they sign up for services, when they reach major milestones or when they refer new clients your way.

There are many different types of loyalty programs and rewards you could offer, from discounts to cash bonuses, as well as simply asking long-term clients how they would prefer to be rewarded.

Another option could be to create an affiliate marketing program to give clients who refer to work your way a portion of the profits.

6. Check In With Clients

The best way to build a great rapport with your clients is to be incredibly communicative and upfront. There are a few different ways you can go about this.

For instance, create regular update meetings or emails to let clients know about your progress while you work on a project. Another idea is to be fully transparent about any clauses you may have in your contract.

Also, if any obstacles come up, be clear and communicative with clients from the get go. They’ll be much more appreciative to hear about delays beforehand, rather than after the deadline.

And if you’re waiting on a client for something, don’t be afraid to send a follow up email or two in order to help move the process along smoothly.

7. Put Together a Regular Newsletter

A fun strategy for both strengthening your existing client base and opening up an opportunity to gain new ones organically is by starting a newsletter that you send out to your email list.

Sending newsletters with valuable content can help your clients feel even better about working with you because you obviously know your stuff. Come up with a topic or structure for your newsletter that you can easily update with new information each time you send it out.

You also want to make your newsletter easily shareable so your clients can send it to others who might be interested, generating new leads for your list.

Also, be sure to promote your newsletter across your own online channels, like your website or social media profiles, in order to reach an even wider audience, just like this freelancer did on Twitter.

8. Offer Exclusive Discounts/Sales

One way to make return clients feel valued is by offering exclusive discounts or sales every now and then.

While you never want to sell yourself or your business short, occasionally hosting a flash sale or placing a discount code on a random web page can be a fun Easter egg for your clients.

Choose different outlets each time you decide to do this, like a blog post, a web page, a social media post, a newsletter, or even at the end of a webinar. Disappearing posts, like Instagram and Facebook Stories or Twitter Fleets are also the perfect platforms for announcing a limited-time only sale or a discount code.

9. Create Valuable Content

Content marketing is huge for creating connections – as long as you’re consistently creating valuable content for every step of the customer journey.

Not only that, but content marketing is also a great way to reach an even wider audience, both through social shares of your blog content and the organic traffic that your SEO content can generate.

Valuable content isn’t just limited to your blog, though. Creating video content, podcast episodes, infographics, SlideShares and other types of unique content are great ways to expand your network as well as share your knowledge.

You can further engage your audience through enticing YouTube intros, interactive content and the like.

10. Show Your Brand Personality

Being genuine and authentic in all of your communications, both with clients directly and in your online content, is a great way to build relationships and community foundations.

Social media marketing is all about building connections and being your authentic self, and you want to show your followers who you really are and what you really stand for.

Part of ensuring you show off the brand personality you want to convey is putting together a brand voice. This should embody your company mission, the traits you want your brand to emulate and the reason you do what you do.

Here’s an example from TOPOL.io where they showcase their brand personality through emoji and friendly, relatable messaging.

Look for ways you can convey the same fun, energetic voice in your own copy and online content so you can let your own brand personality shine.

Strengthen Your Own Client Relationships

Building stronger connections is key to long lasting client relationships, so it’s time to start putting a few of these strategies in place. Determine which ones make the most sense for you and your business, whether you’re a freelancer or solopreneur, or you’re representing an entire company.

The post Best Ways to Connect With Your Clients to Build a Strong Community appeared first on OmniKick.

However, marketers and spammers have abused the golden opportunity the web offers us. Every day, I receive tons of emails from individuals and organizations who know nothing about me and want to sell me things.

They lie and expect me to respond to their messages.

I simply hit “Delete,” and feel no remorse for it.

Recently, Tim Soulo of Ahrefs shared this email he received:

Even if the sender was telling the truth, the recipient (Tim) had a feeling that the claims were lies.

There are some things you shouldn’t say and do when sending emails even when you have good intentions.

Let’s assume that you know nothing about email outreach, and want to create the best messages that get anyone’s attention.

How do you do that while making the recipients believe that you truly know them and serious about connecting with them?

There are some email outreach mistakes you must avoid if you want more people to respond to your messages and act on them. 

1. People know when you’re lying

It doesn’t take too long for anyone to detect liars in their emails.

According to psychologist Gerald Jellison of the University of Southern California, we are lied to about 200 times a day.

All those lies don’t come from our emails, of course.

But no one can argue that email isn’t the best place for people to lie, especially strangers.

Web users regard people who truly know them. That is why 41% of consumers buy more from retailers who send them personalized emails.

I’m not talking about e-commerce here. We are discussing email outreach. But the same rules apply.

Give people the sense that you truly know them and your emails will have higher response rates.

Personalize your emails. Dig deeper to find any relevant and useful information that will make the recipient feel you did your homework.

Unfortunately, this part of the email outreach can’t be automated.

Making people feel you truly know them increases your chance of getting them to act.

2. People can tell when you’re asking too much

Everyone in the world is super busy. I’m talking about people who work and are great at what they do.

If you’re writing long emails, the chance of them getting read is near zero.

Getting someone to open your email and read it means they are giving you their valuable time.

Even if they don’t respond, you’ve scored a win by getting them to read it.

I know you don’t only want people to read your outreach emails. You also want them to reply and act on your messages.

To achieve that, you need to stop writing long emails.

The reason why most people write long emails is to appear interesting.

If your email is interesting but long, people may save it for later reading because they don’t want to miss the interesting part.

But here’s the harsh truth:

They’ll never open your long, interesting emails again because they are too busy with other important issues.

How many times have you seen an interesting article, video or email, saved it and went back to it?

We rarely go back to our saved interesting emails. Instead, we continue to add more interesting content to our already filled interesting list.

Most people’s jobs are not reading and responding to emails. They have a lot more to do.

So, writing long emails is like asking too much.

Asking too much is not limited to long emails alone.

You could be asking too much by requesting for something your email recipient can’t give.

For example, requesting them to review your book.

You can also be asking too much by making more than one request at a time.

For example, asking the recipient to share your content on LinkedIn, Twitter, and Facebook.

You should only ask for one thing at a time.

Research what the recipient might be interested in and give it to them. Don’t make them do a lot of work.

For example, if you want to secure a guest post on a recipient’s blog, try providing content ideas they might be interested in publishing on their blog.

Don’t ask them to provide you with ideas. Do the work and make decision-making so easy for them.

Emails like the above make people act real quick.

3. People know when there’s nothing special about you

There should be something special about you that will drive people to respond to your emails.

The influencers in your industry receive hundreds of emails each day. There should be something unique and interesting that separates you from other individuals who want attention from these influencers.

Recipients can quickly search for information about you on Google and social sites. That’s how they know if you’re a real person and who you say you are.

I always recommend that individuals build a brand for themselves.

Be active on at least one major social platform where you connect and engage with people in your industry.

I’ve received amazing emails from some people, only to realize that they don’t exist anywhere else.

Connect with people on social media. Build a name for yourself.

You don’t have to become an influencer for people to take you seriously. At least, you should have a few things to tout as your achievements. It tells people how motivated you are and it makes them want to connect with you.

It could be anything.

Maybe you’ve published 30 articles on LinkedIn.

Or, you’ve accrued 10,000 views on Quora.

Or, you have an active personal blog that ranks well on Google.

Or, you’ve acquired an incredible amount of different skills.

No matter how little your achievement may seem, it sends a signal of seriousness and realness to your recipients.

For example, imagine receiving an outreach message from someone like Angelos Chalaris.

Angelos Chalaris is not a popular name in the web development niche, but he has published a few articles on Medium, and his profile shows he’s on to something great.

You are likely to take him more seriously if he lands in your inbox than a random guy who’s nowhere to be found online except in your email.

Build a name for yourself online and do amazing things that will make people want to respond to your outreach emails.

4. People can quickly spot typos

Writing a dress when you mean address means you’ve lost the attention of the recipient.

Typos hurt your credibility. They make you look stupid and unprofessional.

You must avoid typos at all costs.

Typos are unforgivable when you’re trying to win people’s attention, turn them into customers or get business referrals from them.

For example, writing the Untied States when you mean the United States:

The Untied States spread the Occupy Wall Street movement to the globe.

Businesses lose millions each year as a result of typos.

One typo could make a recipient question your intention and perceive you as being unqualified.

Before hitting “Send” on an email, proofread and pay attention to each word, sentence, and paragraph.

There are a lot of tools out there to help you proofread your emails.

I am a big fan of Grammarly.

They offer free plugins for Chrome, Firefox, and Safari. Install their plugin in your web browser of choice.

If you want the best service, I recommend you pay for the premium option which costs $139.95 if you pay annually.

It’s easy to miss typos when you’re tired or in a hurry.

Using a grammar checker like Grammarly will prevent you from making inexcusable mistakes in your outreach emails.

5. People know when you’re using a template

The web is full of outreach templates for various purposes (e.g., link building, guest posting, influencer marketing, and PR).

For example, the Yesware team shared an email outreach template that worked for them.

Here’s how the real template looks like:

By using the above email template, you’ll be messaging everyone using their favorite artists or celebrities as a way of starting conversations with them.

Imagine everyone doing this. Templates tend to lose value over time as people continue to use them.

It’s not hard to tell that it was a templated email message. Any smart person who receives lots of emails each day (as most of your recipients do), would know that it’s not natural.

There are other things that could be of interest to someone more than their favorite artists.

You both could have some other things in common. You can start your message with one of those.

6. People know when it’s all about you

Most individuals and companies are their own worst enemies in people’s emails because they tend to focus too much on themselves.

To get something meaningful out of your email outreach campaign, you should think of the recipients first.

What are the benefits they get from acting based on your outreach emails?

Every other thing comes second.

Keep the benefits simple.

People care about themselves. Not you. And if you’re going to boast about your achievements, their inbox isn’t the best place to do that.

No matter how small your request may be, emphasize the benefits recipients will get.

You should introduce yourself, of course. But don’t make the conversation about you.

What are the other outreach email mistakes you see people make?

Tell me in the comments.

The post Six Mistakes to Avoid in Your Email Outreach Campaigns appeared first on OmniKick.

Email is the best place to reach consumers. Yes, there’re lots of marketing channels today, but none of them beats the revenue marketers are generating from email marketing.

According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter.

If you do it right, email can be the most important marketing channel for your business. The ability to get into customers’ emails anytime is an amazing opportunity you shouldn’t miss.

WordPress is the most popular content management system (CMS) today. Almost every popular business and magazines use WordPress to power their websites. For example, reputable publishers like the New York Times and Entrepreneur.com use WordPress.

One of the reasons WordPress is popular today is because it’s straightforward to use, and it’s open source. Open source means that nobody owns it.

With smart tools, you can quickly create popups for a site built with WordPress.

I guess that you’ve seen popups many times on the web. The truth is that popups work. They collect emails.

OmniKick is powerful software for creating popups. Popups created with OmniKick collect lots of emails.

Our tool gives website owners more targeting options when creating popups. Our popup editor is also simple and beginner-friendly.

In this article, you’ll learn how to create a high-converting popup using OmniKick.

How to Create a WordPress Popup Form Visitors Can’t Ignore

Email marketing has the highest conversion rates of any marketing channel. It’s the best channel to get high-value leads.

Both B2B and B2c companies are using email marketing to build stronger relationships with prospects and generate demand for their products and services.

Popups are one of the best ways to build an email list of potential buyers quickly. But the harsh truth is, popups don’t work for most website owners who use them.

The reason why is simple:

Most websites show popups to every visitor within seconds of the page load. That’s the worst way to use popups.

People won’t pay attention to an intrusive popup immediately they land on a page. They want to see the content that brought them to that page first.

There’s a smarter way to use popups:

Instead of showing popups to people who may not want to see it, present popups only when visitors wish to view it.

When you show popups to visitors when they want to see it, they’ll be happy to subscribe.

And when you do that, you won’t appear annoying.

Very few popup tools can let you create these kinds of popups. OmniKick gives you more options to display popups only when visitors are interested in subscribing.

The Optin Link (2-step Optin) feature is one of our most popular features, which you won’t find in most WordPress popup builders.

What’s the Optin Link feature about?

It’s a 2-step optin process where the form pops up when visitors click on a particular link. Of course, the visitor would have known that they’ll see a form that asks for their details before they click on the link.

The below sketch illustrates how this feature works.

With this feature, your site won’t annoy visitors again. They will be happy to click the link only when they want to give you their details.

Are you ready to explode your email list with this powerful OmniKick feature?

Step 1: Sign up for OmniKick

You need to sign up for OmniKick if you don’t have an account. It’s free to get started. Start your free trial here.

After you’ve signed up for OmniKick, you’ll need to add your website to your OmniKick account before you can start creating popups.

Input the domain name of your website, the Time zone you want to use for your account, and click “Add Site.”

And after your site is added to OmniKick, you’ll need to add some code to the header of your WordPress website.

If you don’t know much about code, I strongly recommend that you go to the Plugin section of your WordPress site and click on “Add New.”

You’ll be taken to a page where you can search for plugins. Type “Insert Headers and Footers.”

The search results will return a plugin with that exact name. The plugin is created by “WPBeginner.”

Click on “Install Now” to install the plugin.

After installing the plugin, Go to “Settings.” You’ll find “Insert Headers and Footers.”

Copy the code given to you by OmniKick and paste it in the “Scripts in Header” box.

Now that you have OmniKick code installed on your WordPress website, it’s time to start creating popup campaigns.

Step 2: Create your popup campaign

Inside the OmniKick dashboard, click the “Optin Funnel” icon on the top left of the screen. Then click “Create a New Optin Funnel.”

You’ll see that there’re five types of popups available in OmniKick.

1. PopUp Optin Box
2. FullScreen Welcome Gate
3. Slider Optin Box
4. Inline Optin Box
5. Floating Box

All of them are all great popup types. But the ideal types for the 2-step optin feature are PopUp Optin Box and FullScreen Welcome Gate.

After choosing the funnel type you want to use for your campaign, it’s time to select a template.

OmniKick has some amazing pre-made templates to help you quickly get started with your campaigns. Choose the one that looks most appealing to you.

You’ll be taken to our Funnel Editor, where you’ll edit your newly created popup campaign.

Step 3: Edit your popup campaign

OmniKick’s Funnel Editor is very easy to use.

Inside the editor, you’ll need to edit some things to match your message and goals.

First, you’ll need to change the image in the template. We used the image to create the template. You should have an image ready to use for your campaign. So, replace that image.

If you don’t have an image, you can get a free stock photo from Unsplash.

Once you’ve replaced the image, the next thing to do is to replace the button text. Remove the current button copy in the “Edit Button Text” with yours.

After doing that, you may want to edit the color of the text in the button.

Another thing you want to edit is the popup copy. The current copy we used is there to be replaced with yours.

You can quickly and easily change the text by clicking on it. You can even change the font and size of the text if you want to do that.

Continue moving around the editor and change the things you don’t like. We’ve built the funnel editor to be beginner-friendly.

If you can use browsers like Firefox and Chrome, then you can work with our funnel editor. So, don’t be scared of the editor when you see it.

You don’t need a web developer or designer to use it. You can create a popup inside the editor all by yourself and start collecting email addresses immediately.

Step 3: Integrate OmniKick with your Email Provider

OmniKick is a popup builder for collecting visitors’ emails on the website. We don’t store the emails. You’ll have to save the emails with your email service provider.

OmniKick integrates nicely with popular email service providers like MailChimp, AWeber, Campaign Monitor, ConvertKit, Constant Contact, and others. Our tool works with most of these providers.

All you need is an API key from your email service provider.

Let’s discuss how to add your email provider to OmniKick. Let’s use MailChimp as an example.

So, how do you get your API key from MailChimp?

Login into your MailChimp account. At the top right of your account, click on your username, and you’ll find “Profile” on the dropdown menu. Click it.

After clicking on “Profile,” you’ll see “Extras” on the navigation. Click on it, and you’ll see “API keys” on the dropdown menu.

You’ll be taken to your API Keys page where you’ll see your current API Keys if there’re any. Click on “Create A Key.”

This action will generate a new API Key. Copy it.

What’s next?

It’s time to create a new list where you’ll store the leads generated from the new API Key.

To create a list, click on “List” on the navigation. You’ll be directed to a page where you’ll see the “Create List” button. Click on that button.

Give your new list a name, and that’s it. You now have a new list where the emails generated with that API will be stored on MailChimp.

Come back to the OmniKick funnel editor where you left in step 2.

Click on “Integration,” which is available on the left side of the screen. After clicking on it, you’ll be taken to the “Integration” page, where you select your email service provider and input your API key.

Click on “MailChimp” from the list of providers available on the page. Input the key you copied from MailChimp into the “MailChimp API Key” box.

After doing that, click on “Get Campaign List” to fetch the list you’d created on MailChimp. Once the list has been fetched, click on the list name to choose the correct list.

Ensure the campaign is active by selecting “Active.”

If you want, you can turn on “Enable Double Optin.” Double optin simply means that someone who signs up to join your email list will receive an email that they’ll need to click to confirm the subscription.

While this option isn’t required, it allows you to reduce the chance of spam addresses in your list.

If you’re using other email service providers, we have different guides for the popular ones. Visit our Knowledge page to find learn how to integrate OmniKick with other services.

The main steps in the process are always the same. You just need to get the API key, create a list, and add the key to OmniKick.

Step 4: Set the display rules of your popup campaign

The display rules determine where and how your popup displays. The rules also determine who sees your campaigns. It’s vital that you set the display rules for your popup campaign.

This is where OmniKick truly shines. This is where we give our users lots of options they won’t find from our competitors.

Once you’re inside the display rules page, select the “Optin Link (2-step Optin)” option. OmniKick will give you a unique code that looks like this:

data-gf-optin=”funnel365″ data-funnel-id=”5e60e3b2f74db56c26bcb64c”

All you need to do is create a link and put the code inside. The end result looks like this:

<a href=”#” data-gf-optin=”funnel365″ data-funnel-id=”5e60e3b2f74db56c26bcb64c”>Click to view this funnel</a>

As you can see the code is inside the opening <a> tag. The href attribute is set to “#” and the link now has the code inside. You can change the anchor text from “Click to view this funnel” to whatever you want.

So, on any page or post on your website where you want a link that loads this popup, simply paste this code there and use the appropriate anchor text to tell visitors what the link is about.

Using OmniKick mobile targeting options

OmniKick popup builder isn’t just for building popups for computers. You can also use it to create popups for mobile devices. Most popup builders don’t work well on mobile, and that’s a sad thing.

Various types of businesses are now generating more leads and sales on mobile than on computers. That’s because almost all consumers have mobile devices. It’s pretty easy for a consumer to search online on their mobile device anywhere they are to learn about a company or business.

According to Google, B2B companies that sell high-ticket, enterprise products, and services drives 40% of their revenue from mobile devices.

We’ve worked extremely hard to ensure that popups created with OmniKick work well on mobile devices.

Our templates are mobile-friendly. They’ve been made for both desktop and mobile screens, so you have absolutely nothing to worry about choosing OmniKick.

Inside the OmniKick dashboard, you can create popups that display only on mobile devices.

Simply go to the “Display rules” inside the Funnel Editor. Scroll down to the ‘Device Target” section. You can select or unselect if you want your popups to appear on smartphones and tablets.

If your campaign is simply made for mobile devices, then you should choose just smartphones and tablets and uncheck desktop. When you do that, your campaign will only appear to visitors who are on smartphones and desktops.

Conclusion

Marketers are using WordPress popups to build their email subscribers. If you’re looking for the best WordPress popup tool for creating high-converting popups, OmniKick is what you need.

Sign up to start using OmniKick for free today.

Thanks for reading.

How’re you using WordPress popups to build your email list?

The post WordPress Popup: How to Create Popups That Convert appeared first on OmniKick.

The first group learns about products and services online and visits the location of the merchant to buy.

The second group finds products and services offline and use the web to learn more and compare prices.

The third group discovers products and services on the web. They sign up for the merchant’s newsletter and continue to learn more. And down the line, they decide to buy the product or service.

With an effective marketing automation strategy, you’ll be able to convert all these groups of consumers. In this article, you’ll learn the right way to use marketing automation to win more customers for your business, no matter your niche or industry.

What is marketing automation?

Marketing automation is a technology that does three things:

1. It allows you to track each prospect’s interaction with your company.
2. It gives you data that allows you to send personalized marketing campaigns to your prospects and customers.
3. It enables you to tie the outcomes of your marketing campaigns to specific revenue-generating opportunities.

Marketing automation lets you provide a great marketing experience to customers.

Examples of marketing automation

Nissan collects relevant information from customers when they buy Nissan cars. For example, they store the purchase dates customers bought their cars.

Nissan automatically sends an email after six months the car was purchased, asking the customer to schedule their first maintenance appointment.

Nissan generates a huge percentage of its revenue from maintenance fees.

This is a perfect example of marketing automation. It would be tough to send reminders to each customer every six months manually.

Squarespace, one of the world’s most popular website builders, sends an email message that offers 10% discounts to users who started their free trial but didn’t become customers.

Without marketing automation, it would be difficult to send discount offers to users who didn’t become paid customers after their free trial has ended. And manually sending this message to each user would be time-consuming or impossible.

And here’s another marketing automation example:

Casper sells its award-winning mattresses through its website. A few days after buying their sheets, Casper sends an email asking for a review.

Steps to Creating the Perfect Marketing Automation Strategy

For you to do marketing automation the right way, and get great results, you need to follow some important steps. Companies that follow these steps find it easier to win more customers and make marketing automation work well for their business.

So, what are these steps?

State your goals

Without goals, it’s hard to know if your marketing automation campaigns are working.

What do you want to achieve with your campaign? Do you want to increase brand awareness, engagement, or leads?

You should know the answers to these questions before you start an automation campaign.

Marketing automation can help your business in many ways. You want to ensure that you’re getting the most value as possible from the resources and time you invest in each automation campaign.

Let’s assume that Twitter and LinkedIn are the right channels for your business. You should use automation to increase your followers, reach, and engagement on those platforms.

A tool like OmniKick can help you turn your website’s visitors into social media followers. You can use the tool to create a popup where you ask visitors to follow you on social media.

Buffer is another automation tool you may want to use to schedule your posts on Twitter and LinkedIn. Use Buffer to schedule and spread your updates throughout the day.

Know who you want to target

Marketing automation is only effective when you know your customers. Don’t target everyone and expect automation to work.

For example, OmniKick lets you create high-converting popups that help you collect visitors’ email addresses on your website.

But each popup shouldn’t target everyone that lands on your site.

Let’s assume that you sell multiple fashion products like shoes, wristwatches, and bags. A prospect who visited the shoe page may not be interested in buying bags.

So, you may create a popup that targets shoppers who want to buy shoes. OmniKick lets you create unique popups for certain pages on your site.

After choosing the type of popup you want to create, and you’re inside the Funnel Editor, click “Display Rules.”

Scroll to “Who Should See This Optin Funnel” and turn on “The visitor is on specific page/s.” Specify an exact match of the URL and input it in the field.

Then click on “Add Conditions” to complete the process. Only visitors to that page would be able to see the popup.

Knowing who you want to target with your campaign helps you create a message that resonates with them.

Map out user flows

A user flow is the steps a prospect takes on your site before conversion. It includes all the pages they have to visit on your website.

Here’s how the user flow for ecommerce and subscription websites looks like:

And the user flow can also be different based on the traffic source.

For instance, let’s say you own an app development agency. Your site’s main conversion goal would be to get potential clients to contact you. And that’s the exact goal of Blue Label Labs, a New York app development agency.

When you visit their website, the goal is to get you to visit their contact page. But web users rarely go straight to the contact page the first time they land on a site.

That’s where user flow comes in.

After creating a user flow, you would be able to take visitors through the pages that educate and entertain them while slowly introducing your company, what you do, before asking prospects to contact you.

A user flow lets you take visitors through a number of blog posts or pages before finally asking them to convert. The conversion process could end up with you taking them to a landing page where they give you their email address in return for an ebook.

It could also mean taking them to your About and Contact Us pages where they would be able to provide more information about themselves.

Popups can help you collect the contact information of your visitors faster. They’ll see it on every page on your site.

With OmmiKick, you can create a popup within 5 minutes and publish it on your blog or website. Select one from our popup types, and you’ll see pre-made templates you can start collecting emails with.

Always segment your leads

This is one of the most critical aspects of marketing automation. No matter the kind of business you run, your target customers would be people with different needs. And some of them may even change as they move closer to buying.

The message you send to each prospect should address their unique needs at the stage they are in their sales journey.

Segment your leads to continue maintaining and developing your relationship with the prospect.

What is lead segmentation?

It means breaking down your leads into smaller lists based on their actions.

You could segment your list based on these factors:

1. The page the prospect visited
2. The pages they haven’t visited
3. The site (source) that referred them
4. The kind of device they used to access your website
5. The total number of pages they visited
6. The number of times they have visited your site

And there are many more ways to segment your list.

All your leads aren’t the same. Some are more interested than others. And some are more interested in some products and services than others.

With automation, you could quickly weigh the interest of a potential client and target them with messages that match their desires.

Don’t buy an email list

Yes, as they say, the money is in the list. But the money isn’t in a list you bought.

Customers’ emails are a big part of automation. Automation won’t work if you’re buying an email list from marketers or scammers on the web.

The email list you bought has probably been sold to hundreds or thousands of individuals and companies.

You’ll run into trouble with your email marketing automation provider when you buy an email list.

Ensure that every email is collected by you with the user’s consent.

Using a tool like OmniKick, you can build popups that collect email addresses on your site within a few minutes.

Here’s an example of a popup you can create with OmniKick.

By collecting your emails, customers will recognize your business because they willingly gave you their contact details.

Give something valuable in return for their email

Prospects won’t give you their email addresses simply because you asked. They’ll ask themselves what’s in it for them. Why should they give you their emails?

There must be a compelling reason why they should give you their email.

Most businesses offer something valuable like free e-books, free tools, free trials, guides, and others.

Note that the offer should be interesting enough to make prospects give you their contact details.

To make marketing automation work, you need emails. And to collect these emails, you need to offer customers something valuable.

For example, Nerd Fitness published an article titled “5 Best Strength Training Workout Routines For Beginners (Home & Gym).” On the blog, there’s a relevant guide Nerd Fitness offers its visitors.

Giving something away to collect emails is just the first step. Once you have prospects’ email addresses, you will be able to use the power of marketing automation to turn them from strangers to customers and advocates of your business.

Send automated campaigns

Email automation is different from one-off campaigns like newsletters and announcements. Automated email campaigns don’t go out to everyone in your email list.

Automated campaigns are only sent to subscribers when they meet a certain trigger. For example, if someone joins your email list, and didn’t read your first welcome email message, that person may not be ready to buy from you.

So, their relationship is different from someone who read your first welcome email message.

Automated campaigns let you recognize people who are ready to buy your product or service.

You can send an automated campaign to a customer who bought six months ago. Modcloth sends an automated six-month anniversary email. A coupon was included in the message.

You can also send milestone emails like birthdays, join dates, and other specific milestones. The emails are entirely automated. You set it up once, and every customer that hits the trigger will receive the message.

Get rid of inactive leads or subscribers

Email automation lets you recognize and remove inactive leads and subscribers. This is a powerful feature most marketers don’t often talk about.

It’s normal for some people to lose interest in your messages and brand. There are different reasons for this. It could be that the customer doesn’t need your product, or service again or they have moved on.

Keeping inactive leads or subscribers like this in your list would lower your overall email open rates. A high open rate ensures that providers like Gmail and Outlook continue to trust you, and your messages are delivering into the inbox or primary folder.

If your open rates are too low, Gmail and Outlook won’t trust you, and your messages might end up in the spam or promotion folder.

To avoid this, it’s recommended that you only keep subscribers and leads that are still opening your emails. If a subscriber hasn’t opened your email in the past six months, you should delete them.

Before you proceed to delete, you could send them one final message asking them to open and click a link to re-activate their email subscription.

If a subscriber opens the email and clicks the link, it means they want to continue receiving emails from you.

Make your messages feel personal

No one likes being marketed to, both online and offline. Your job as a marketer is to create an experience that makes the prospect feel like you’re talking to them. Automation can help you achieve that.

Automation helps you personalize your emails beyond the first name of the prospect. According to a survey, 94% of companies say that personalization is critical to their current and future success.

So, how do you personalize your email campaigns using automation?

Firstly, relevance. Your email message should be relevant to the subscribers’ needs or problems.

Let’s assume that you run a marketing agency and sell multiple marketing services. If your subscriber was interested in Facebook marketing, they shouldn’t receive content about search engine optimization because it’s irrelevant to their needs.

And here’s another example of relevance.

If you run a fashion shop where you sell both male and female clothes, male subscribers should only receive messages that promote men’s wear. The same is true for women.

With an automation tool, you can select the gender of who you want to receive your email campaigns.

Second, your email should come from a person. People are more likely to trust an email that comes from a real person than a business. The picture should show that it’s coming from a personal email with a name and face to prove it.

The person could be one of your employees or yourself.

Third, the name of the recipient should be in the subject line. The subject line should be so captivating that the subscriber has no choice but to open it.

For example, this email included the first name of the recipient.

Refine your automation campaigns regularly

You can do many things with little effort when you use automation. Still, you shouldn’t set up your campaigns and let them run forever.

The effectiveness of your automation campaigns decreases each passing month. Review your campaigns regularly. That could be weekly, monthly, or quarterly.

Ask yourself if the campaign is still relevant. Ask yourself what you can do to improve the active campaigns.

Automation is great and effective. It saves you time and makes you more sales. But you should still continue to improve it.

For example, the popups you created last year may not be driving as many sign-ups as they did when you first created them.

So, what do you do?

Create new offers to add to your popups. Test new CTA buttons, color, and copy. Change the images. Never stop tweaking your campaigns. They’re never perfect the first time you launched them.

Conclusion

The best marketing teams use automation. And they follow the principles laid out in this article. If you want to increase sales, you need automation.

OmniKick is a powerful tool for increasing social media followers and subscribers. Collecting customers’ emails is easy when you use OmniKick. Start your free trial today.

The post The Right Way to Do Marketing Automation appeared first on OmniKick.

Yes, I know you’re doing a lot of things right now. You’re creating content, providing customer support, and building your online store or blog. Yet, you still have to build an email list.

It may seem hard, but an email list is the most important and valuable asset any business that has an online presence could have.

Don’t even think about buying an email list. It’s a big no. When you buy an email list, you’ll be getting a list that’s been sold hundreds or thousands of times to different kinds of businesses. That’s not the kind of email list that’ll help you grow your business.

In this article, you’ll learn 15 fast ways to build your email list. After discovering these 15 smart ways, you’ll be adding tens to hundreds of new subscribers to your list daily.

1. Add a link to a landing page on your social media bio

Social media platforms like Instagram, Twitter, and Facebook let you add a link to your bio. Add a link that drives visitors to a landing page where you ask for their email addresses. Smart marketers use this tactic to build their email list.

Don’t use your bio to talk about how much you like traveling or beaches. Your followers would know you like traveling from viewing and reading your social media posts. So, you don’t have to use your bio for that.

There are lots of marketers using their bio to promote their landing pages.

You should do the same thing.

Add a link to your bio and make it fun by adding emojis. Use a few keywords that relate to the product or service you sell.

You can use your bio to offer a free ebook or guide to prospects.

2. Pin a Tweet with a call-to-action

Over a hundred million people use Twitter daily. Twitter is my favorite social media platform because it allows me to engage with thought leaders in my industry and get real-time news.

Twitter allows users to pin a Tweet to the top of their Timeline. You can take advantage of this feature to pin the link to a landing page where you offer something irresistible.

Below is a perfect example of a pinned Tweet that directs users to a landing page.

Pinning a Tweet to the top of your timeline is easy. Just go over to the Tweet you want to pin and click the gray arrow right top of the Tweet. Select “Pin to your profile.”

That’s all you have to do.

Visitors to your Twitter profile will see the pinned Tweet first before your latest Tweets.

If you’re active on Twitter, your profile will receive frequent traffic. People who see your Tweets and comments will want to learn more about you. And your pinned Tweet lets you take them to your site immediately and collect their emails.

3. Promote an Instagram post

Yes, you can run Instagram ads that promote a post.

Instagram doesn’t allow users to insert a link in their post. But that’s not an excuse not to promote a post on Instagram.

Even though Instagram doesn’t allow links in posts, they still let you add a description and an image that asks users to find the link in their bio.

Create an attractive image. In the description, make it clear that the link to the offer is in the bio.

Below is an example.

If the offer is enticing, Instagram users won’t hesitate to visit your bio and click the link.

I’ve seen lots of digital marketers using this list building tactic. It’s effective if you have an excellent offer for users.

4. Add a call-to-action button to your Facebook Page

Despite the almost non-existent organic reach on the platform, Facebook pages remain a goldmine. A Facebook page is your business home on Facebook. It’s where Facebook users will go to when they want to see new updates from your company.

Facebook allows marketers to add a call-to-action button to their Facebook pages. You can use this feature to collect your customers’ emails.

When your fans land on your page, they’ll see the button and may sign up. To collect a lot of emails using this tactic, you’ll have to invest in getting fans to visit your pages.

If most of your fans come back to your page regularly, it increases your chance of converting them.

5. Create a Private Facebook Group for Your Subscribers

Consumers love exclusivity. They like to have access to information, forums, products, and services that aren’t available to everyone.

By using exclusivity, you can make it more appealing for a web user to join your email list.

One way to do that is through a private Facebook group for subscribers. It’s someone who has joined your email list would have access to this Facebook group.

That tactic works. Some brands are using it to build a community around their brand while they grow their email list in the process.

On your private Facebook group, post helpful tips that add value to the lives of your subscribers.

If your prospects know that they’ll get a lot of value from joining your email list, most of them will want to become subscribers.

For example, Ahrefs has a group where customers and prospects talk about their products.

6. Pin your call-to-action to Pinterest

Pinterest lets you add a link to your post. The feature offers you the opportunity to grow your email list if your prospects are on Pinterest.

Canva is an excellent tool for creating beautiful visuals for Pinterest. Study the kind of images your audience loves and create them.

Below is an example

7. Use Instagram Stories

Instagram Stories are hot right now. They get massive engagements.

If you have a business account with 10,000 followers or more, Instagram allows you to add links to your stories. Followers can get to the link when they swipe up on the image or video.

For users who don’t have up to 10,000 followers, they can use Instagram Stories to send prospects to their call-to-action link in the bio. So, if you don’t have 10,000 followers, you can still use Instagram stories to grow your email list.

Use power words that’ll make people act when you want them to visit your bio to click the link to your landing page.

8. Publish original content on your blog

What is original content?

It’s a kind of content (or piece of information) your audience can only find on your blog. If your original content is interesting, other websites and journalists may mention it on their sites and link back to you.

Influencers on social media may also share your original content with their followers.

The piece will drive traffic from other sites and social media.

And here’s where things get even more interesting:

As other sites link to you, backlinks to your site will increase. And that improves your site’s reputation and authority in the eyes of search engines.

Search engines will start driving more traffic to your site because more backlinks are pointing to it.

More traffic increases opportunities to collect more emails on your site.

A site that receives 100,000 targeted traffic from search engines will collect more email addresses than a site that receives 10,000 visits.

Recently, Brian Dean of Backlinko published an original content where he analyzed 5.2 desktop and mobile pages and shared his findings on page speed factors.

This original content continues to get links from news outlets and industry blogs. Digital marketing influencers continue to share the content on social media and their blogs. That’s a lot of new backlinks pointing to Backlinko.

That will help Backlinko get more traffic from search engines. That leads to more traffic. And more traffic means more emails!

9. Offer content upgrades to visitors

What’s a content upgrade?

A content upgrade is an offer related to a specific article, video, podcast, etc., on your site.

Readers of a blog post would see an opt-in form offering them to get a content upgrade in exchange for their emails.

For example, this HubSpot post is titled “How to Create a Professional Promo Video on a Shoestring Budget.” It has a content upgrade related to the topic.

Unlike a site-wide offer, a content upgrade is only specific to a topic or blog post. Visitors won’t see it on other blog posts on the site.

Content upgrades work.

If you want to grow your email list, you should offer content upgrades for your highest-trafficked blog posts. If a blog post is receiving lots of visits monthly, you should get more emails from it.

You can use OmniKick to present your content upgrades to visitors on your site.

10. Promote your upcoming products

Yes, you can collect emails from visitors who are interested in the products you’re launching in the future.

Some startups used this tactic to collect emails and build interest before they launch their products.

They send visitors to a page that only asks for the visitors’ email address and tell them that they’ll be notified when the product is launched.

Even if you’ve launched your business, you can still use this tactic to gain some emails. Tell your website visitors about your upcoming products. Ask them to drop their emails to be notified when it’s available.

Web users want to be the first to try a new product when it launches. They’re always interested in new products and services. You can use their interest in your new product to grow your list.

It doesn’t matter if they buy your upcoming product or not. You’ll be able to email them later in the future.

11. Optimize your About page to collect emails

Your About page is a great place to collect emails. If someone is looking at your About page, it’s because they’re becoming interested in your company. They want to learn more.

By adding a simple opt-in form using a tool like OmniKick, you can collect their emails. The best time to ask for someone’s email is when prospects are showing interest. And everyone who visits your About page is interested.

So, don’t waste the opportunity to collect emails on your About Us page.

12. Add your call-to-action to your Quora bio

Quora is one of the best fun places online. If you search on Google frequently, you’ve probably come across Quora.

Quora is an amazing question and answer platform. If you’ve heard of Yahoo! Answers, Quora is a better version of it.

The platform is like a community where you can ask and answer questions. They’re lots of questions to answer.

When you drop a brilliant answer on Quora, some people may check your bio to learn about you. That’s the perfect place to tell them about you and ask for emails.

Some people write answers that receive hundreds of thousands of views on the platform. That’s free promotion for their brands.

For example, Ramit Sethi is using his Quora bio to ask users to sign up for his email list

13. Add your call-to-action to YouTube video descriptions

YouTube is the second biggest search engine in the world, only behind Google. YouTube is a video platform. You need to upload videos that discuss topics related to your niche.

You’re missing out if you’re not uploading videos on YouTube.

YouTube lets you write descriptions for every video you upload on the platform. Add your call-to-action in those descriptions.

YouTube users read descriptions.

If your call-to-action message captivates them, they’ll visit the link. And when they do, you can ask them to give you their email address to get the offer.

14. Medium

Medium is a powerful content platform. Some web users visit Medium to consume unique, thought-provoking content.

Medium is an authority site that ranks high in the Google search engine. I come across Medium articles in Google regularly. Some publishers of these high-ranking articles use them to send traffic back to their landing pages.

When visitors land on their pages from Medium, they offer them an ebook or tool in exchange for their email.

For example, Darius Foroux uses Medium to send traffic to his landing page, where he collects emails.

15. Use Exit-Intent offers to collect emails

OmniKick has a powerful exit-intent technology that detects when a visitor is about to leave your site. You can create a popup with OmniKick and turn on exit-intent tracking.

The tool will display the popup when it detects a visitor is about to leave.

Smart marketers are using OmniKick to build their email lists. You can achieve the same.

It’s free to start using OmniKick. Sign up today.

The post 15 Fast Ways to Build Your Email List appeared first on OmniKick.

In this article, you’ll learn how to reduce your email unsubscribe rates.

But before I reveal the 13 incredible ways to reduce unsubscribers, let’s talk about what a good subscribe rate is.

Constant Contact is an online marketing company that sells email marketing software.

The company gathered and examined data from over 200 million emails sent by their customers, who have recorded their business type.

Constant Contact found that the average unsubscribe email rate is 0.01% across all industries.

MailChimp, another popular email marketing software released data collected from its customers’ accounts. They found that the average unsubscribe rate for most industries was 0.23%.

After combining data from both Constant Contact and MailChimp, I found that few industries have an average 0.03% unsubscribe rate.

So, anything below 0.05% is good. And anything above that needs some improvements.

If your email marketing campaigns’ average unsubscribe rate is above 0.05%, this article will show you ways to reduce it.

13 Effective Ways to Immediately Decrease Your Email Unsubscribe Rate

It’s time to get into the meat and potatoes of this article.

Note that you don’t need to apply all these tips at once. Implement 1 – 2 per week and see how it helps your email campaigns.

Applying everything at once would be overwhelming, and it would be hard to know which of these ways have the most positive impact on your revenue.

1. Test single opt-ins and double opt-in

What do double opt-in and single opt-in mean, and what’s the difference?

A single opt-in means the only thing a visitor needs to do is submit their email address.

After signing up, the new subscriber may receive an email message that looks like this.

As you can see, there’s no action required to confirm the subscription. The marketer offered the subscriber free shipping and discount. The marketer is already selling.

A double opt-in means that a visitor who has submitted their email would have to confirm it further. They do that by going to their email and opening a message that contains a link to confirm the subscription.

For example, PUMA uses double opt-in on its site. The below is an email message a shopper receives after subscribing to PUMA.

The user must confirm its subscription to continue receiving emails from PUMA. As you can see, PUMA offers a 15% discount to make the new subscriber act.

Single opt-ins let you build your email list faster as they are less actions a visitor must take to subscribe. However, this approach doesn’t respect user’s privacy, and your list could have lots of fake emails.

Recently, a visitor used my own email address to sign up for my email list. I started receiving my own email campaigns. I’ve also seen non-existent emails from my own domains being used to sign up.

Double opt-ins will give you quality email list because each subscriber is required to confirm they own the address they used to sign up.

The disadvantage of this approach is that building your email list is slow. Visitors must confirm their email before they can be added to your list. So, some never complete the sign-up process.

How do you decide which one to achieve a better email unsubscribe rate?

Test. What works for some companies may not work for yours. Your customers are different.

A single opt-in approach may work better for your business than double opt-in, and vice versa. So, test!

2. Segment your email subscribers

Email list segmentation means splitting your subscribers based on some conditions. It helps you send highly targeted emails that resonate with prospects.

When subscribers feel that your messages are for them, they are unlikely to unsubscribe from your list.

According to data from MailChimp, segmented email campaigns had 14.31% higher open rates, 100.95% higher clicks, and 9.37% lower unsubscribe rates than non-segmented campaigns.

Segmented campaigns performed better than non-segmented campaigns in every aspect.

There are different ways to segment your email subscribers.

Here are some of my favorites:

1. New subscribers: They shouldn’t get the same messages your old subscribers receive. Send them new messages and campaigns that are tailored for new subscribers.
2. Preferences: Ask subscribers what kind of messages they want to receive from you via email. Discounts, post updates, important updates? Send them what they ask for.
3. Location: Use the subscriber’s location to send them targeted emails.
4. Open rate: People who open your emails regularly are valuable to your campaigns. They shouldn’t be treated the same way as people who open your emails occasionally. Reward active subscribers.
5. Lead magnet: Subscribers should receive emails that are related to the lead magnet they opted-in for.
6. Purchase history: Use your subscribers’ purchase history with your business to offer them targeted up-sells or cross-sells.
7. Amount of purchase: There are lots of ways you can use this information. You may give special treatment to customers who purchase large amounts of products or services. Free gifts and thank you letters are excellent ways to show appreciation.
8. Birthday: Subscribers’ birthdays are important days of their lives. They’ll value you more if you recognize and celebrate their birthdays with them.

3. Create a high-quality content your subscribers won’t want to miss

Web users want content they receive in their emails to be unique, high-quality, and amazing. They don’t expect to see it elsewhere on the web. If they can find it elsewhere, then why should they keep receiving your emails?

The messages you send to your email subscribers should be so unexpected that it makes them talk about it on social media.

The content you send should make subscribers hit the “reply” link to comment on the email. That’s how you develop strong relationships with your subscribers.

4. Write subject lines that entice subscribers

The subject line is the most crucial part of all email campaigns.

The subject line is the first thing subscribers see before deciding whether to open your email message or not.

Your subject line should contain 3 – 5 words, and 14 – 24 characters. It should get subscribers to open the message.

Most people read their emails on mobile. And mobile devices don’t have big screens to contain long subject lines.

According to a study, 75% of Americans use their smartphones most often to check email.

You need to get subscribers’ attention. When you have their attention with your brilliant and short subject lines, they won’t want to unsubscribe.

5. Personalize your email campaigns

Half of consumers say they’re likely to switch brands if a company doesn’t personalize messages to them.

Personalize beyond their first names.

Send an image that matches the subscriber’s location. Campaign Monitor did this, and they increased their email click-through rate by 29%.

An email that wishes a subscriber happy birthday is a personalized message.

Personalization shouldn’t be limited to customers. Personalize the brand too.

Subscribers should feel they are receiving an email message from an individual instead of a brand. HubSpot and Buffer do this.

6. Get your email frequency right

If you send emails occasionally, you risk being forgotten. And if you send emails too often, you risk annoying your subscribers.

Here’s what I recommend:

First, set expectations when your subscribers sign up. Tell them how often they should expect to receive email messages from you.

Now, should you send emails daily, weekly, bi-weekly, or monthly?

I wouldn’t say send emails daily. It’s very easy to annoy subscribers if you send emails daily. Deleting your email messages would become almost a routine for them. And the worst part? They might even flag your emails as spam.

Sending every week is cool. But make sure your readers know the day of the week to expect your emails.

Bi-weekly? I wouldn’t recommend that. Two weeks is a long time not to send something interesting to your subscribers.

Monthly? Don’t even think about it.

According to stats by GetResponse, sending emails once or twice per week have the highest open and click-through rates.

If you send high-quality content twice a week or once a week, there won’t be a reason for a subscriber to leave your email list.

7. Optimize your email message for mobile

Even though I use my desktop a lot for work, I still check emails on my smartphone. I receive new email notifications on my phone.

Your emails should be painless to read on a mobile device.

As I noted earlier, your subject lines should be short. Smartphones have a smaller screen compared to desktops. So, there isn’t enough space for long subject lines.

You should also take advantage of the pre-header text to grab the attention of your subscribers. They’ll see that along with the subject line before they open the message.

Also, make your content is short. It’s hard to read a long email message on mobile. Mobile users want to quickly check an email message and move on with their activities. They don’t want to spend the next 5 – 15 fifteen minutes reading an email.

Subscribers should be able to consume your content within a few seconds to two minutes.

If your emails are too long, your subscribers won’t read them. And if your subscribers aren’t reading your emails, they may start thinking of unsubscribing.

8. Reward subscribers by offering them discounts and exclusive content

A lot of marketing experts recommend offering discounts to entice web shoppers to buy.

But the kind of discounts I’m talking about here is different. I mean discounts only subscribers enjoy.

Let’s assume that you offer a discount of 10% on your website. Reward subscribers with a 25% discount. That makes them feel more valuable. It means you genuinely appreciate them.

For example, Banana Republic offers 50 – 70% discounts on a time-limited promotion. Their subscribers get the first chance to see it.

Don’t just stop at discounts.

Offer exclusive content to subscribers. They shouldn’t find this kind of content on your site, social media profiles – anywhere else you maintain a presence.

If you constantly reward your subscribers, they’ll stay loyal to you. They won’t want to miss your email messages.

9. Send different content formats

They are different kinds of content formats.

These are some of the most popular formats:

1. Blog posts
2. Podcasts
3. Case studies
4. E-books
5. Videos
6. Infographics
7. Webinars
8. Testimonials

Each format has its own fans.

I’m a big fan of blog posts, videos, and podcasts. While I’m not a fan of webinars and e-books, I do know a few people who consume them a lot.

Each subscriber in your email list has 1 – 3 favorite content formats.

It’s okay to send different content formats regularly. That will keep your subscribers engaged.

For example, Jonathan Mead sent a testimonial he received from a reader to subscribers. Subscribers may not be expecting that.

If you sent an interesting case study last week, and I receive a quality video today, I’ll look forward to your next email.

10. Ask for your subscribers’ feedback

Email isn’t meant for broadcasting marketing messages. It’s a communication channel where you expect to send a message and receive a response.

If your subscribers aren’t responding to the messages you send to their emails, then something isn’t right.

It’s time to change your email marketing strategy. Your subscribers should engage with your messages.

A great way to begin is to ask subscribers for their thoughts about some issues, topics, and debate.

The feedback you ask doesn’t always have to be about your business. It could be about something entirely unrelated.

Maybe you just became a dad or mom and want some parenting tips. Ask your subscribers. There’re plenty of parents in your list who have experienced want’s new to you.

Yes, you can ask for feedback related to your business too. Maybe you’re developing a new product and want to know what your subscribers think about the product idea.

Subscribers who took the time to respond to one of your emails would surely find it difficult to unsubscribe. That’s because they know you. They probably trust you over some of your competitors.

11. Don’t ask for the sale often

The reason why you invest in email marketing is that you want more sales. I know that. It’s understandable.

But you shouldn’t ask for the sale each time you message your subscribers. I unsubscribe from a list as soon as I realize that they ask for the sale all the time.

Email providers like Gmail, Yahoo! Mail, and Outlook have smart algorithms that can easily detect if a marketer is too salesy. Once they know that an address is sending too much sales email, they start putting new messages from that address in the spam folder.

Let’s assume you managed to outsmart their algorithms. Your subscribers still wouldn’t be pleased that you ask them to buy something each time they open your email messages.

Unhappy subscribers won’t want to receive emails from you. They’re more likely to unsubscribe.

Instead of asking for the sale all the time, focus on educating, entertaining, and motivating your subscribers. Do that often and ask for the sale a few times.

Let’s say you send 10 email messages, ask subscribers to buy one or two times.

12. Give subscribers what they want

What does a subscriber want from joining your email list?

You should be able to answer this question emphatically. If you can’t, then something is wrong. It means that a lot of your subscribers won’t like what you send them. And if they don’t like what you send them, they will unsubscribe.

Knowing what your subscribers want is vital to building a successful email campaign.

When you give subscribers what they expect, they’ll buy your products and stay in your list for a long time.

13. Avoid controversial issues

I can’t remember how many times I’ve received emails that offended me. I unsubscribed immediately.

There are many ways to be offensive.

The first step is to avoid offending your subscribers is to steer clear of controversial issues.

They’re lots of them. Below are a few:

• Gun control
• Abortion
• Illegal migration
• Vaping E-cigarettes
• Prostitution

Except your business sells products or services in these industries, there’s no reason why you should join the debate.

We often see businesses make the mistake of partaking in debates on these topics on social media. And most often apologized and deleted those posts.

It’s common on email too. What happens on emails don’t get much publicity, but the subscribers may feel hurt.

It doesn’t make business sense to chime in on controversial topics. If your company wants to make a clear public stand on a controversial issue, then you can tell your subscribers about it.

Conclusion

There you have the 13 powerful ways to reduce email unsubscribe rates.

By applying what you’ve learned to your email marketing campaign, I have no doubt that you’ll build a bigger and more engaged email list.

As digital marketers say, “the money is in the list.” If you take good care of your email subscribers, you won’t have to worry about making those sales.

To keep your subscribers happy, the first step is to stop them from leaving. And this article taught you how to do that.

Email marketing is a powerful marketing medium that offers the best return on investment (ROI). Our tool, OmniKick helps you collects emails with ease on your site. It’s easy to set it up. You don’t have to be a web developer.

Sign up for OmniKick for free today.

The post 13 Ways to Reduce Your Email Unsubscribe Rates appeared first on OmniKick.

The massive bang-for-buck profile of email marketing is likely what makes it something so close to the heart of many marketers. Yet times have changed and one of the reasons that you may be seeing slightly more diminished ROI from their campaigns may ironically be because of the success of this channel.

Compared to a few years ago, emails have exploded in volume and without effective new methods, you might not be able to succeed as well as you anticipated. Even if you’ve already chosen the best email marketing service for your business, why not take the chance to adopt latest email marketing techniques that work on new technology?

Enhancing Email Marketing Techniques with AI

There are many ways in which you can increase the effectiveness of your email marketing such as the inclusion of Artificial Intelligence (AI). Based on this it’s possible to surpass what was once the domain of human analytics and build successful email marketing based on patterns, trends and other factors.

This means you can make your email marketing technique smarter and self-improving to increase your sales!

1. Be Mobile Friendly

Everyone is on the go nowadays and even major search engines like Google acknowledge this fact with their new mobile-first indexing policy. Make sure that any emails you’re planning to send you are mobile friendly since many of your customers are likely to be viewing them on mobile devices.

Caption: A poorly mobile-optimized marketing email like this is likely to do your campaign more harm than good

If you send an email that can’t be read on a mobile device, it is likely that it will at best be simply ignored, or at worst your subscribers will mark your email as spam. Where possible, try to use responsive email templates that can adjust themselves according to the devices they are viewed on.

2. Automate Content

If you’re thinking about automation as sending out emails on a schedule, yes you are right. To really supercharge your automated emails, you can make use of Big Data to anticipate customer needs and an AI engine can leverage on that.

Take for example if you have all the information about clients and can segregate that based on the needs you anticipate each has. By sending customized marketing emails to each segment, you’re increasing the likely effectiveness of each email blast.

In some context, AI can help not just choose the right content but even suggest ways in which you can optimize that content further. In fact, there are some AI-driven email marketing systems that can even help you build entire emails based on the data in your records.

3. Anticipate Timing

Working with a history of tracked opened emails, smart email engines can also calculate the optimal times for sending your email blasts. For example, if your emails have mostly been opened on weekends at specific times, then that’s what the system will suggest as a recommended time to send.

Also, remember that because you now have properly segregated customer segments, AI can anticipate right timings for each group of customers. In fact, users are already anticipating the next evolution of expected timings where an email marketing system will be good enough to even for-see the best timings for individual customers.

4. Customizing Promotions

Business owners know that having a sale often means a potential cut into earnings. By carefully customizing your sale offers you can market not only more effectively but reduce the chances of sending an offer to someone who won’t appreciate it as much as another. 

Not all customers will wait for a sale to make a purchase, while others will never buy at anything less than X% off.

Take for example the following two customer profiles;

• Bob, who has usually only made purchases during sales and on items at least 50 percent off.
• Susan, who has made random purchases but is usually buying items that come with bulk discounts.

A smart email marketing system can track individual customer profiles and group them to offer you the best ways of making a sale work. With the sample two profiles above, you can make the right offer to both groups and increase your results significantly.

You can segment your customers and offer them promotions based on so many potential factors including demographic, psychographic, geographic or even simply history.

5. Make Things Personal 

Over the past few years I’ve often heard that businesses are struggling to customize solutions to individual customers. As someone in SAP once told me, businesses today are mass producing for a customer segment of one.

Consumers are becoming increasingly demanding and that “dear sir/madam” email just won’t cut in anymore. So using personalised email marketing techniques are must.This will ensure that you are personalising your marketing emails by not only addressing individual customers correctly but offer them timely promotions.

Take for example the following email context;

“Dear Bob,

We notice that it’s been some time since you last ordered ink for your (insert printer name here). If your supplies are running low, you might be happy to know that we’re currently offering a two-for-one promotion specially on ink re-orders for this model.”

Would you, as Bob, run off to check if your printer ink is indeed running low?

The by-product of a system like this is that your email marketing system will also be able to tell if an email address is unrecoverable. This will enable it to keep your email lists clean and ensure that only effective emails will be kept.

6. Content Analysis  

Because all your emails are being sent through the email marketing system, all the analytical data necessary is also there for it to help you suggest changes where it might be of help. Take for example if you’re using standard subject lines. Based on the success rate of your campaigns, the AI can propose what subject lines are optimal.

This doesn’t mean that the system simply picks out the best performing line and suggests that, but it can analyze the effectiveness of individual keywords as well and suggest you include some of them in updates.

The same is true for the main body of email and AI will be able to highlight what areas it thinks are of most use to your campaign. This AI content analysis also helps you limit the length of your content and stand a higher chance of keeping potential sales leads focused.

7. Recover Potentially Lost Sales 

If you are finding that you’re losing out by having customers add things to their shopping carts and then leave before the sale is completed, analytical email marketing can help you out there as well.

Using predictive analytics, email marketing systems can help you generate hyper-personalized recovery emails. Some of the methods employed might be the offer of a discount to entice customers to come back and complete their purchase. The discount may eat into your potential profit, but it’s better than no sale at all for zero profit.

8. Choose the Perfect Call to Action

All these predictive analytics will enable AI to build the perfect hook for the customer – the Call to Action (CTA). The CTA is the pivot point at which the potential customer becomes the customer. The building of the perfect content matched with the right offers and timing can help in determining exactly what the CTA will be and where it will be placed.

The Role Big Data Plays

As you’ve probably realized by now, much of the premise attributed to possible success is based on Big Data. That massive furball of information that you collect from so many channels in the course of business is like a pot of gold.

For example, personalization, automation, anticipation – none of this would be possible without the data pool that’s needed to generate the actionable next steps. The great thing about technology today is that it has made choices available to all levels of businesses, not just the big boys.

By using your customer data effectively, you’re not just helping to increase your email marketing ROI but also avoiding potentially losing customer who get fed-up of an endless stream of emails from you which aren’t relevant to them.

Conclusion: Effectiveness is Key, Not Volume

The fact that automated systems can manage scale effectively is a given in today’s environment. Hopefully, I’ve given you some idea here on how they can leverage on scale to increase the efficiency of your email marketing techniques.

The entire precept of email marketing based on customer behavioral patterns can help you move your email marketing program into the next generation. You can benefit from not just better lead generation but also increase customer loyalty as you offer them more personalized and better-targeted offers that suit unique profile segments.

By working with a smart email marketing technique, you can;

• Increase customer value
• Maximize customer lifetime
• Build brand recognition
• Reduce list fatigue

And more!

The post Latest Email Marketing Techniques to Level up Your eCommerce in 2019 appeared first on OmniKick.

Following different situation and marketing goals, you need to set a different email marketing strategy.

As an email marketer, what do you want to achieve from your email campaign?

Is it generating more leads? Or, do you want to convert your growing leads into customers?

Finding them out may solve half of your problem.

The next phase is tracking your email marketing KPI’s (Key Performance Indicators). They help you to understand how your emails are performing to become successful.

Let’s take a look into these email marketing KPI’s you should track seriously.  

What are the Top Email Marketing KPIs You Must Keep Tracking?

We are talking about KPIs. What they really are? Key performance indicators are the metrics regarding any user engagement tools.

As email marketing is one of the best marketing channels, you must understand all of it’s KPIs. They let you know and measure your email marketing campaigns overall performance.

Let’s get along with these top 6 email marketing KPIs below.

#1. Click-Through Rate

Click through rate let you know how much your content of emails able to connect users.

Well, what is CTR? It is the percentage of your email subscribers who click on one or more link in your emails.

You can easily calculate CTR like this: (Total unique clicks ÷ Number of delivered emails)* 100

For example, given that you have 500 total or unique clicks, you have delivered 10000 emails. Then what will be your email marketing CTR?

Take a look.

400 total clicks ÷ 10000 delivered emails * 100 = 4% CTR

You can use either the number of total clicks or unique clicks in the link included in your emails.

Unique clicks are the clicks from a single user. It shows how many individual subscribers clicked on your link.

If a user clicked more than once, it would count as one, not two.

Considering unique clicks, repeated clicks from a single user not measured as multiple clicks.

Clickthrough rate is the most common KPI every email marketers track.

It shows the daily user engagement percentage. You can get the performance results of every single email from CTR.

Besides, how your CTR changes through time let you understand your email campaigns possibility and fault at the same time.

To find new ways to get more subscribers, tracking your email marketing CTR is crucial.

CTR can give you insights about the user’s relationship with your emails.

How are they reacting? How are they appreciate your content? You can determine all those answers from this email marketing CTR.

#2. Conversion Rate

A conversion rate is the percentage of your subscribers who completed the desired action using the link attached with your email.

For example, your email brings someone to fill up a lead generation form or make a purchase.

Measuring your conversion rate is necessary. Unless you go for it, how can you learn about the conversion your email campaign generate?

To calculate your conversion rate, do a little math below:  

(Number of people who completed the desired action ÷ Number of total emails delivered) * 100

Suppose, 600 people completed the desired action ÷ 10,000 total email delivered * 100 = 6% conversion rate

Though, every time it’s not that people come to make an action using your content link. You need to add a CTA (Call To Action) button which works in a more helpful way.

When people click on your email link or CTA button, the next phase is taking them to make your desired action.

It may prosper any of your conversion goals we’ve mentioned earlier. But you take must some initiatives which drive them to complete a move.

So what should be your plan to make them complete a conversion? You can offer them a free ebook, video tutorial or commission-based offer, etc.

It depends on the customer types you are dealing with your business.

Those who interested to get a free video tutorial, you can consider themselves as your converts eventually. So, if you intrigue their interest, the chances of conversion will increase.  

#3. Bounce Rate

When a recipient mail server restricts the emails you sent, they bounce back to you.

The percentage of these undeliverable email address in your list refers to email marketing bounce rate.

That’s the primary idea of it.

How you can calculate your bounce rate?

You need to divide the total number of your bounced email with the number of emails you’ve sent. Then multiply them with 100.  

Take a look.

(Total number of bounced emails ÷ Number of emails sent) * 100

For example:

300 bounced emails ÷ 10000 sent emails * 100 = 3%

Email marketing bounce rate means the percentage of email addresses in your subscriber list that didn’t receive your message because it was returned by a recipient mail server.

There are two types of email marketing bounce rate. Hard bounce and soft bounce. Let’s find them out.  

Bounce rate is a failure measurement. It shows you how much your email campaign failed to make an impact. Why do we need to track email marketing metrics like this?

Unless you know your bounce rate well, it’s impossible to improve your marketing approach towards your customer.

A high bounce rate drives you to get it reduced. Which is also a success-motivator in a different sense.

To learn more about it, read our in-depth post on how to reduce email marketing bounce rate.

#4. List Growth Rate

It is one of the top foundations of your email marketing campaign. When you want to know if your email list is growing or not at any point of your economic cycle, you need to track this KPIs.

So, the list growth rate indicates your email subscription lists growth or declines. You can determine your email list progress with it.

How fast your email list is growing and how many of your subscribers unsubscribed from your list? List growth rate helps you to determine clearly. That puts it’s importance to the maximum.

To calculate your list growth rate, do the following:

([(Number of new subscribers) – (Number of unsubscribes + email/spam complaints)] ÷ Total number of email addresses on your list]) * 100 = List Growth Rate

Doesn’t it look like an easy equation? Yes, it is.

Besides your other email marketing KPIs, it’s essential to track your email list growth or decline.

Nonetheless, it’s one of your email campaign goals to grow your list and expand your reach, widen your audience aka marketing approach.

The most fruitful solution is using a double opt-in process. Take someone in, who is interested in getting into your list.

#5. Email Forwarding Rate

Email sharing or forwarding is another vital email marketing metrics. What does it mean?

It’s the rate of your emails shared or forwarded by the customer to social media network, or their email network.

How to calculate your email forwarding/ sharing rate?

Do the following:

(Number of clicks on a share and/or forward button ÷ Number of total delivered emails) * 100

That’s it. For example, you have 200 clicks in your share button, and you have delivered 10000 emails.

So your email forwarding rate is, 200 ÷ 10000 * 100 = 2%

It seems a normal one, but if you look closely, you must find it essential.

How? Social media share or share anywhere countable. It meets with new contact every time.

It’s the only way you can multiply your subscribers via word of mouth by the regular subscribers. We believe you get it right.

88% of purchasing decisions are made by good word of mouth — people impact on people.

Positive or negative, it both works. While sharing an email or forwarding is a positive thing.

And, before convert to a service, review from friends and family impact each other.

So you must encourage your regular people to forward your emails.

That helps to enrich your subscription list with fresh leads.

People who take an interest in your content via a third-party may also like to get in touch with you directly.

Always try to influence people to share your content. Keep track of this sharing to measure how you are performing through various ‘other’ network.

It’s also an aiding metrics to get an insight about your likability among random customers.

#6. Overall ROI

Let’s go for a definition.

Overall ROI is the total return on investment of your email campaign. Which means, total revenue divided by total spent and you get your overall ROI.

Return on investment is a performance measurement to evaluate any of your business investment.

You can use it to compare the success of your email marketing with a bunch of other investments too.

What is the primary formula to calculate your ROI?

(Your additional sales – the amount invested in the email campaign) ÷ the amount invested in the email campaign * 100

There are several formulas to measure your overall ROI. It depends on the types of business, and your advantages in calculating it.

Why it is important to calculate your email marketing ROI? It will let you know how your email campaign performs in term of generating profit.

It’s no wonder, email marketing produces considerably high ROI compared to other marketing channels available in the market.

You can read our detail post on how to calculate email marketing ROI. It may help you to gain an insight clear enough.

How to Track Your Email Marketing KPIs Following Your Marketing Goals?

We have started our discussion with this point. Email marketing is a big game, and getting bigger every day.

You can’t apply the same success formula for a long time. There are no golden rules which fit every type of business.

You need to essay your email campaign plan following the genre or types of your business.

What made someone’s plan successful doesn’t mean to work the same for you.

What should be your plan? It depends on your very different marketing goals.

You don’t need to track all the KPIs at the same time. Track what matters especially for your business.

There are a lot of KPIs that motivate your business types. You need to find them out. Before you start sending emails, it’s a must.

How can you arrange or prioritize your email marketing KPIs with your marketing goals?

We are going to discuss it. Following one goal, you are going to set another; it’s a chain that matters.

Keep reading.

Subscriber List Growth Rate

Is it your goal to boost your subscriber list to a more higher level?

If you want to attract more subscribers, want to build a more significant reader base for your blog, or want to reach a broader user base, you can’t do it without growing your subscription list bigger.

Also, if you have a product or tool, and you want to let your subscribers use it for free.

You need to generate a grand subscriber list. More people use your products; more your reputation will increase with time.

The point of tracking this KPI particularly with the highest intensity is: you want to succeed all the goals mentioned above.

There is no other way you put more importance to other metrics considering this goal we’ve said.

Unengaged Subscribers

It’s not a wise thing to stay with inactive subscribers. They remain as bulk in your email list. They are never going to help a bit.

So, while you are tracking your list growth rate, tracking unengaged subscribers is very important.

After you track down all the people aren’t engaged with your emails, supposedly graymail, you must remove them from your list.

Why is it crucial?

Users who are not engaged can harm your deliverability rate. How this takes place?

For example, you sent a lot of emails to this graymail address and didn’t get any response for a long time.

The email client marks your low engagement following this graymail.

And, all of your emails lost importance to most of the email server. They set aside your emails to the junk folder eventually.

You can get help from the email automation platform like OmniKick.

OmniKick automatically performs this action, remove the unengaged emails from your subscription list at ease.

The Number of New Leads in Your List

In such cases, when your target is to grow more leads rather than focusing on the subscription list, you can focus on lead generation with your emails.

You should execute a plan following this goal. Send emails which intend to bring people to a lead generating form.

You main offerings should be the content that adds values and people pays a keen interest to become one of your leads. 

After you determine your goal is lead capture, you need to measure day to day numbers.

How many new leads are you getting every day, month, and a certain period? You need to track this KPI.

Lead to Customer Conversion Rate

This is one of the critical email marketing KPIs.

If your goal is turning your current leads to customers, you send emails with goal-oriented content. Something that makes people enthusiastic about your product or service.

The next thing is to track how your emails are performing regarding this goal.

How your email content influence people to become your lead and make a purchase? This metric is going to help you a lot.

Most of the marketers underestimate the vitality of measuring this KPIs after setting their goal.

Unless you can’t be able to find out how your emails help your total conversion, you are never going to make a difference.

You must track your path, how all of your efforts invested in the email campaign are performing.

Final Thoughts

It’s your choice to find the most necessary KPIs and track them. The matter highly depends on your different email marketing goals.

Be careful and try to think critically.

You must measure the performance of your every email, the entire substantiality of your email list and the overall results it produces. Yes, you need to get that close.

Now that you learn all the essential email marketing KPIs, what will be your next step? 

The post Top Email Marketing KPIs You Need to Tracking For Your Business appeared first on OmniKick.

The answer is yes. For every $1 spent, the email marketing ROI (Return on investment) is $38.

It is more than double compared to any digital marketing tools in the market.

You can consider stable customer relationship, retention, and better conversion. Marketers around the world believe in email marketing.

Have you ever wondered if maintaining a high ROI is your marketing goal?

In this post, we are going to help you how to calculate your email marketing ROI, the different ROI measurements and goals. And, some of the best ROI calculators you can use.

What is Email Marketing ROI?

Return on investment is a performance measurement to evaluate any of your business investment. You can use it to compare the success of your email marketing with a bunch of other investments too.

Marketers use ROI for two prominent reasons.

i. Find out how successful their email marketing campaign is.

ii. How much they should spend in their next email marketing strategy.

The general email marketing ROI formula is:

(Gained – Spent) / Spent = ROI%

So, here profit gaining and spent is the main factor. These are the two major value. You must learn them well to get proper control over your return on investment.

Take a look below:

Gained value means your total earnings in a single financial period.

How are you going to find this out?

You need to define your exact source of sales or conversions which aid you to get that.

You must integrate your email campaign with Google Analytics.

It will help to track all the purchases made from an email in a specific time.

The next one is your investment or money you’ve spent in your email campaign.

It includes everything you’ve spent. Like- email automation platform or service provider, salaries of email marketers, designers, copywriters, and other people helping your email marketing strategy to become a success.

Now you get an idea on the two prominent factors needs to calculate your email marketing ROI. Let’s dig a more dipper.

Why is it So Essential to Calculate your Email Marketing ROI?

Before you implement a strong email marketing strategy, you need to set your measurable goals following the types of your business.

Next, to track the progress of your business, you must improve your KPIs (Key Performance Indicator).

You must not execute generic email plan rather than triggered and segmented email to different types of customers.

According to DMA, 77% of ROI comes from segmented, targeted and triggered campaigns.

Your email marketings strategy depends on what types of business you have. Though, there are some common grounds regarding email ROI.

Almost 29% of total email sent from the eCommerce industry. The largest sector here is the banking and financial industries (39%).

There are different email marketing ROI measurements considering every industry.

We are going to discuss some of the top measurements and goals here. Which can go for any business you are up to investment.

Sales and Conversions

All of your leads are not sales-ready like all of your visitors not going to end up being your leads. Email works as a crucial trigger to move your customer from sales funnel to final conversion.

When someone comes to your website, you deliver reasons to make him feel interested. If you succeed, eventually you make him a lead.

Sales and conversion heavily depend on lead nurturing. Unless you nurture a lead, making a conversion is impossible.

No matter what you do, don’t pass leads directly to the sales team.

Jon Miller, CEO, and co-founder, Engagio

As a marketer, it’s your job to building a long-term relationship with your leads.

I mean, you must have intentions to do so. It’s not like once you convert someone, that’s the end of a business relationship.

A long-term lead considers as a vital asset for your business.

A customer who made a purchase once, the chance here is 60% that he will purchase at least one more time.

Acquiring new customers cost 5x more than retaining the old ones.

Emails influence your user to make a purchase. It impacts your overall lead nurturing processes like –

• User engagement
• Track lead acceleration
• Impact on revenue, etc.

Let’s see how they work:

i. Engagement helps to know how your emails can connect users.

It shows either your emails are engaging them to react, track open rate, CTR, and conversion rate or not.

ii. How fast your email makes a user move from one step to the next in a buying cycle?

Email marketing acceleration rate helps you to find this out.

Acceleration rate unravels the time-consumption of your emails, and you learn how fast your emails take to get someone acts toward conversion.

iii. Impact on revenue demonstrates how your email campaign help to create your company revenue over a specified financial cycle.

Customers come through multiple steps before making a purchase. Which tool or a motivator working more?

It can be your website, Facebook page or social media review, etc.

Add specific value to each motivator. Implement more effort to the successful one.

Website Traffic as an Integral Part of Email Marketing ROI

You can bring back your website traffic with email marketing. It is also one of the crucial goals of this marketing channel.

People often forget or may detach from your website after the opt-in process. You shouldn’t let them do that. One of the most effective ways is sending them emails packed with maximum value.

Make them familiar with your services and offers – that’s the key.

Though, there are other channels you may use for driving your website traffic. Email marketing seems not resting from doing this job even more patiently.

Do you want to check that? How are your email marketing intrigued users to visit your website? Let’s take a closer look into these metrics below.

Click Through Rate: How many of your user clicks on the link of your emails? CTR meant to help you get the numbers.

To measure CTR of your email:

Divide the number of unique clicks by the number of delivered emails. Now multiply it with 100%.

Click To Open Rate: CTOR help you to know how many people who open your emails clicked on the link.

The calculation process is more or less the same. Divide the unique clicks by the number of unique opens. Multiply it with 100%.

You can use these two metrics CTR and CTOR to understand your emails impact.

How connecting and helpful your email content and CTA buttons are, how users like to interact with them. The higher number ensures a lot of traffic boost.

Also, you can find out how many purchases your subscribers make using a particular link attached with the emails.

And compare the number with the purchase of a regular visitor. You will get a clear idea of how your email campaign is performing.

Brand Awareness has a Key Influence on Email Marketing ROI

People depend on others opinion before buying a product.

They love to hear reviews and comments from their surroundings. If it is not available, they most likely choose a renown brand from the lot.

89% of B2B marketers believe brand awareness is their most important goal.

It’s pretty clear. A customer feels safer when he chose a familiar brand rather than an unfamiliar one.

No doubt, email marketing is a widely popular marketing weapon to increase brand awareness.

When a subscriber read an email, it hit the right cords, it sounds profitable and takes him to make a conversion.

Email marketing can initiate a healthy customer relationship.

You can regularly interact with your customer using these channels. Help them understand your brand value.

A strategic and triggered email campaign influence users to share your content via social media and another possible way to reach a wider audience.

Though, there is no specific way to perceive the idea. How your email campaign increase your brand awareness?

It is certainly doing the job, but how are you going to find it?

Let’s check out these top trends here.

Direct Website Traffic: Check how many times a visitor type your site name directly in their browser. And how many of them are in your subscription list.

This trend let you know how your email campaign brings direct traffic. Or how your direct user become your regular subscribers. Vice versa.

Link Building: Check your external links. From where do they come to you? Analyze each one particularly.

Does anyone of them come from your email campaign recipients?

It will show you how your brand awareness impacts your email marketing ROI.

Top Email Marketing ROI Calculators in the Market

It is essential to do manual research regarding every aspect of your email marketing strategy.

We have already discussed that email marketing ROI is a vast topic. It plays a crucial role in your marketing success.

Though, for the basic results to start, these ROI calculators can help you a lot. They generate sharp, automated, and faster output.

Let’s check them out.

Email Marketing ROI

One of the most popular email marketing ROI calculators online. It is a  separate website with enhanced tools to calculate your ROI. Just put your data and let the tools calculate them. Put your industry name and email address.

Sleeknote

Sleeknote comes with a cool email marketing ROI calculators. You need to put the necessary information. And they show results. It’s easy to use, generate a reliable statement.

At first, you need to set your currency. Then put this info correctly.

• Send Volume
• Campaign’s Cost
• Open Rate
• CTR
• Conversion Rate
• Average Value of Conversion

BPLans Email ROI Calculator

BPlanns offers a bunch of different financial calculators regarding your every marketing strategy. Its email marketing ROI calculator is easy to use, produce perfect results. You can use their embed code to integrate it to your website at ease.

So, these are the top three email marketing ROI calculators you can get aid.

Final Thoughts

To find out the email marketing ROI, you can divide the difference between the investment and profit by your email investments.

Only 30% of brands measure their true ROI. It happens because marketers often underestimate the importance.

While you gain an accurate idea about your email marketing ROI, it will ensure your chance to run a robust email campaign.

Want to maintain a stable ROI?

You can always get aid from the best email marketing automation tools like OmniKick. 

The post How to Calculate Your Email Marketing ROI – A Definitive Guide appeared first on OmniKick.

Maybe you know that already. 269 billion emails sent every day. It will reach a gigantic 333 billion by 2022.

What makes it intense and demanding, also make the journey tough for you.

Since the beginning, email is one of the best ways to help marketing, reach the right kind of people with elaborate offers. 

In our age of automation, a channel like Email Marketing become more strategic and way more creative.

If you understand every part of it, your chance of executing a successful email campaign will increase.

‘Get your approach to the customer right’ is not easy. But why shouldn’t you try to fullest?

In this post, you will find the top metrics an email marketer should know well, reason with and understand. Are you interested enough?  

What are the top Email Marketing Metrics?

Email marketing metrics are the measurement of your email campaigns success or failure.

Let’s take a tour among these metrics below. We are going to point out and discuss the best ones that count for your email campaigns success.

1. Open Rate

Open rate is the most straightforward and most vital email marketing metrics.

It tells you the number of customers opens the emails you sent.

The average open rate of email marketing is 24.79%. It’s possible for you to increase your chances.

Why is it essential to understand this?

Because it assures how many times your potential customers get the offers you initiated for them. 

Sending email points to interacting your customers anyway. So, it is the first step to let your message heard.

Initially, your subject line of an email attracts the first impressions.

Let’s see how you can improve yourself from this email marketing metrics. 

• You can find your subject line’s validity and reliability. What types of subject lines get the most open rate? It will provide you with an idea. So, there’s a point of learning, write the perfect subject line and header for your emails. 
• The percentage of open rate help you to understand your different types of email lists capabilities and success.
• Which days and times are the most favorable for the user to open emails? 

Continuous Split test or A/B testing assist you to renovate this metric. 

2. Click Through Rate

You include a link in your emails that let people get into your site. But seldom your customer interested to make that action. It’s not easy for you to make them act like this way promptly.

The average CTR of email marketing is below 2%. Here lies the importance of this metric also.

You must take some necessary steps, need to find some way that makes people believe that you intend to aid them and solve their problem. 

Publishing good content is a great thing. You can add those article link in your email.

One of the other ways is to create a provocative CTA button. The copy of the CTA button must be interactive. Deliver a promise to the subscribers to add value. 

Remember, you should try to increase your open rate. More open rate enhances the chance of more conversion.

3. Conversion Rate

The conversion rate is the next step of CTR. It starts when a customer clicks through your link and land in your site.

If your link attached with email bring a customer and able to make a conversion. The average ratio of this rate is the conversion rate in email marketing.

It’s sound easy, but one of the toughest email marketing metrics.

Converting a customer through a CTA button or email link is way more complicated than it seems.

Conversion rate gives you a clear idea about your return on investment (ROI), how your email campaign becomes a successful one or failure.

Even you can get a complete insight into your marketing approach towards a segmented group of customers.

4. Subscriber Activity

A subscriber list is everything you need to keep healthy, relevant, and up to date.

An email list with active and relevant customer help you to get your messages to the right place.

Once you create a robust subscriber list doesn’t mean that it will work for eternity. An email database lost 22% of its potentiality every year. 

It’s not a good idea ever to add random people in your email list.

So, while you are an enthusiast to make a subscription list based on authentic information, it’s become your core job to ensure it’s validity with time.

Track every address, if they open your email or not. Is your email campaign deliver the value they want?

Try to find out these questions bring you to a more profitable level, increase your understanding of the user engagement spree. 

So, our recommendation is you should always keep a close look at your subscription list activities.

Not only it’s your goal to cherish all the way to grow your email list, besides you must reduce your unsubscribe rate.

You must also find the reason when it needs to shorten if less effective. Knowing your weakness help you to increase strength.

5. Bounce Rate

When a recipient mail server restricts the emails you sent, they bounce back to you.

The percentage of these undeliverable email address in your list refers to email marketing bounce rate.

That’s the primary idea of it.

Email marketing bounce rate means the percentage of email addresses in your subscriber list that didn’t receive your message because it was returned by a recipient mail server.

There are two types of email marketing bounce rate. Hard bounce and soft bounce. Let’s find them out.  

Bounce rate is a failure measurement. It shows you how much your email campaign failed to make an impact. Why do we need to track email marketing metrics like this?

Unless you know your bounce rate well, its impossible to improve your marketing approach towards your customer.

A high bounce rate drives you to get it reduced. Which is also a success motivator in a different sense. 

To learn more about it, read our in-depth post on how to reduce email marketing bounce rate.

6. Email Forwarding

Email sharing or forwarding is another vital email marketing metrics. What does it mean?

It’s the rate of your emails shared or forwarded by the customer to social media network, or their email network.

It seems a normal one, but if you look closely, you must find it essential.

How? Social media share or share anywhere countable. It meets with new contact every time.

It’s the only way you can multiply your subscribers via word of mouth by the regular subscribers. We believe you get it right.

88% of purchasing decisions are made by good word of mouth — people impact on people.

Positive or negative, it both works. While sharing an email or forwarding is a positive thing.

And, before convert to a service, review from friends and family impact each other.

So you must encourage your regular people to forward your emails.

That helps to enrich your subscription list with fresh leads.

People who take an interest in your content via a third-party may also like to get in touch with you directly.

Always try to influence people to share your content. Keep track of this sharing to measure how you are performing through various ‘other’ network.

It’s also an aiding metrics to get an insight about your likability among random customers.

7. Engagement Rate

Email engagement rate indicates how your email campaign engages subscribers to your content and services.

It connects all other metrics a sense because without engagement how people act following your marketing approach via emails?

What to focus on this metric and what to measure with core importance here?

Well, it’s all about finding the best time of the day. Pursue this order strategically when people like to get email offers and promotion. 

If you find out this period, it’s possible for you to pitch the right proposal. Make a Conversion faster than usual.

A second thing you are going to examine, how your email content performs with people.

How much times they spend with your content, and if they genuinely influence them to act and to convert. 

Google analytics help you to measure the time a visitor spends on your website, especially on a particular page or post. 

From the same point of view, this email marketing metric let you learn about the longevity of your emails. Such as how much time a subscriber spent reading them? The longer, the better.

8. Device Compatibility of Emails

It’s wiser to track the performance of your email through different devices.

Various devices show you different results. It’s not going to gain a stable result. You must improve your email campaign to a responsive one. 

Each device has its method of displaying content. What makes it responsive? You need to use a layout which fits everywhere and remains effective simultaneously.

The total number of smartphone user is expected to touch the 2.7 billion mark by 2019.

Almost 63% of the world population using a mobile phone right now.

A great percentage of your emails are going to open in mobile devices undoubtedly.

Email open rate in mobile is evergrowing. So, what you need to do?

Let your email compatible with every device. Most of the email automation service deliver you the information on what types of device being used to open your emails.

How many times, and how much? You can get every slightest information. Use them in the right way and improve your email designs. 

Final Thoughts

These are the top email marketing metrics you should care.

Each parameter is connected with others. So, you can’t let anything pass barring your concern.

To improve your email campaign to a more fruitful stage, follow the steps below.

• Make an email list with relevancy and quality. Keep updating the list.
• Use double opt-in, and only opt-in data to create a subscription list.
• Segment your subscribers, and make a different approach to a different user.
• Publish and share quality content. Remember the efficiency of information email marketing can deliver.

And, keep your scrutiny ongoing.

There is no final word in email marketing, and you must let your game alive every day. 

The post Top 8 Email Marketing Metrics To Consider For Your Business appeared first on OmniKick.

It’s crucial, a bit of shocking too.

You crafted your emails so tactfully to accomplish your marketing approach.

When some of the emails never make to reach your subscribers, frustration begins.

Most of the cases bounced emails return to sender, brings despair. All your offers and promotion end up to nothing. 

On the other hand, emails which are optimized, segmented, and intended effortlessly adding value to the user – may never get into this trouble. 

Take the matter carefully at hand, and try to solve the problem is a wise decision. Don’t you agree?

This post helps you to tailor your email marketing campaign to reduce bounce rate.  

What is Email Marketing Bounce Rate? 

When a recipient mail server restricts the emails you sent, they bounce back to you.

The percentage of these undeliverable email address in your list refers to email marketing bounce rate.

That’s the primary idea of it. 

Email marketing bounce rate means the percentage of email addresses in your subscriber list that didn’t receive your message. A recipient mail server returned it.

Why do you need to track email marketing metrics like this? Bounce rate is a failure measurement. It shows the ratio of the email address in your subscription list is active or not. 

Unless you know your bounce rate well, its impossible to improve your marketing approach towards your customer.

A high bounce rate drives you to get it reduced, which is also a success motivator in a different sense.  

There are two types of email marketing bounce rate: hard bounce and soft bounce.

Let’s find them out.  

What Are The Differences Between Hard Bounce and Soft Bounce?

What is a hard bounce? It happens when your emails blocked by the recipient email server. 

Sent emails bounce back to you because of invalid recipient’s address, or the email domain might expire or even don’t exist anymore.  

These types of bounce rate are irreversible. Your email automation tool can automatically detect these clueless or unreachable recipients email address. Get you out of the trouble.

That’s why you need to get help from the best email marketing automation tool.  

On the other hand, you can consider temporary bounce rates as the soft bounce.

A soft bounce occurs when your subscriber’s inbox is full of other emails, and your message can’t be able to acquire its place. 

Or, it’s possible that your customer’s email server has suffered from some temporary technical glitch, server down trouble. 

Sometimes, your email message becomes so big which let it disable to get through.

You are going to work on your part.

There are a lot of reasons that make your emails look like spam or an unnecessary one.

You can also send emails to the same address following another period. It is indeed a possible solution.

Like every email marketing metrics, bounce rate has a secure limit and has a level you should take actions as soon as possible.

Usually, 100% of your emails not going to reach your customers. The average standard bounce rate is 2%.

But if it exceeds more than 5% or 10%, you should try to reduce your email marketing bounce rate. 

Remember, if your email campaign doesn’t reach to the customer, all your effort lost in vain.

You are not going to let that happen. Are you? 

How to Reduce Your Email Marketing Bounce Rate?

There are a lot of ways. You ought to find only the very tricks which may solve your problem.

In this post, you will find some of the best ideas which intend to reduce your bounce rate to a minimal level.

1. Use Permission-Based Opt-in Information

When a user provides you permission to send them your email messages, that’s called an opt-in.

You should create your email list only with permission-based information. It ensures you an alive email list.

What’s the trouble with random data?

The email address you don’t know to exist going to put you in loss ultimately.

Why should you make a mistake in the first place? Always try to use authentic information.

Prioritize your email list with your opt-in subscribers. Using opt-in based database is one of the best solutions in such cases.

When your email list is not based on opt-in permission, they end up increasing your bounce rate high. 

Because, false email, email with expire domain, or server that can’t let your emails in, and causes the fatality.

You should maintain a strict privacy policy regarding your email list.

And when you find a bunch of email address becomes invalid, your automation tools automatically remove those address from the list.

That’s one of the coolest features email automation delivers. 

2. Use Double Opt-in

It ensures that the customer who want to opt-in, get them aboard. Not that they accidentally put their email into your list.

Double opt-in let you and your subscriber exchange information and permission.

Well, what is a double opt-in? Let it be clear in the first place.

When someone fill-up your opt-in form, you don’t initially take his info in your list. But send him a confirmation link.

Only after the customer makes confirmation through that link, indicating he/she is interested in getting your subscription.

Only interested people get themselves in a two-step process to complete their subscription.

And, people who love to get your emails, not going to increase your bounce.

Source

Though, a single opt-in help you two grow your list big in a little amount of time.

But often a big email list fell short to an email list with excellent and relevant address. No matter what the size is.

It helps you get a more open rate, higher CTR too. 

3. Use a Professional Domain Send-From Address

Free emails are well enough and looking great while you are interacting with your friends and family.

When you are executing your email marketing campaign, it should take a more pro-level way.

The first reason, it makes your appearance professional.

The second reason, business email with free domain send-from address occasionally blocked by google and yahoo server.

It fails to DMARC check, end up in either spam boxes or return to your server with not able to send status. 

Send emails with your business domain. You can easily create an email address with your domain name. It’s a great way to reduce your email marketing bounce rate.

4. Consistency is a Key – Send Emails Consistently

Can you remember what famous entrepreneur Anthony Robbin thought about Consistency?

“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”

Email marketing isn’t a thing you do once for a customer in a certain period.

You send something, that’s a matter. But when you send something regularly, want to know if it delivers what it is promised to do, that’s entirely a different matter. 

You can send a welcome email. Continue to send relevant emails which add values. Help people to getting into your league. 

Follow the steps below. 

• Send nourished and informative emails.
• If it fails to increase your open rate, try to know what types of email your subscribers love to get.
• People often change their email address. When you interact regularly with your subscribers, they let you inform about their new address most presumably.

See, we don’t have to think much about bounce rate while we are thinking about consistency.

5. Create a Super Hygienic Email List – Keep Checking

Your email list is everything you have to prosper your campaign.

If you failed to check your list’s validity for a long time, the problem might lie in there what causing a high bounce rate.

You should check your email list following a schedule.

We are not telling you to check it every day.

When some trouble happens concerning low CTR or great email bounce, review your list.

To check it and to remove the dead addresses, you can use your email marketing automation platform.

Though, it’s not a smart move to remove all the troubling address at first.

Take time to test their availability. If they fail, you have your actions to perform.

There are other ways too. It’s quite impossible to sneak out the culprits manually from a bigger email list.

In such cases, you need to utilize a third party list verification service.  

You shouldn’t compromise with anything to build a sustaining a super hygienic email list.

6. You Must Authenticate Your Emails

You must authenticate your emails before sending them to the subscribers.

It will help to avoid email blocking from receiving server, and from being marked as spams.

Email authentication means verifying your send-from domain; it assures that the domain is under your control.

It’s become one of the most crucial factors in an email marketing campaign.

7. Keep Tracking of Your Email Campaign Performance

The last thing you need to do is keep tracking your email deliverability, and other performances.

You shouldn’t let the problem stick with your process such as high bounce rate, low CTR, and lackluster open rate, etc.

The longer the high bounce stays, the chances of getting out of it become harder.

So, after finding out the root of the trouble, you must apply the cure as soon as possible.

Always keep tracking your overall performance. 

The other things you need to improve is your opt-in form aka total opt-in process are- 

• Technical glitch.
• Keep updating your list.
• Scheduling email campaign.
• Initiates authentic market research all the time.
• That’s going to make you a real deal.

Conclusion

Take a keynote on email marketing bounce rate.

It’s no strange thing to have a minimal email bounce.

But it’s possible and quite fun to improve from a hard bounce or a higher bounce rate.

Why not take it as a challenge or like a game which need you to be more careful and optimist to resolve the problem?

Here, if you can reduce your email marketing bounce rate, you win.

We believe you are on.

Tell us, what will be your first step regarding your email bounce rate?

The post Best Hacks to Reduce Your Email Marketing Bounce Rate appeared first on OmniKick.

Some people have the wrong notion. Believing this great marketing channel has had its days.

Statistics show different results.

Top B2B marketers around the world believe email is the third most influential source of information among the subscribers.

73% of millennials identify email marketing as their preferred channel for communication.

What is the most crucial part of the game now? Of course, build a robust email marketing list.

You must send email to real people rather than to a bunch of email address you don’t have any idea if they exist.

This post will provide you an idea on how to build a killer email list. 

Let’s dive in. 

Are You Upgrading Your Content?

You should post some unique content that attracts users.

Make them find your site valuable.

It’s a hook. People love to get information from your emails.

You can help them learn about your business and industries via quality blog posts and articles.

What should you do in the first place with content?

Write an article with utmost quality. It must have the potentials to connect users and help them.

In exchange of peoples email address, offer them premium content.

Isn’t it sound reasonable? 

Take a look into this example from Paris Review Redux campaign.

It’s all about literature and art, but can be a great example of how to connect people with interactive content from email marketing. 

You should research more about content upgrading.

Remember one thing. Content that matters act like a real deal. Get people on your list with a happy face.

Are You Wise Enough to Utilize the Power of Social Media?

This may confuse you. If you add social media sharing buttons in your email, is there any good? 

How is this going to create your email list?

That’s the questions marketers are searching for answers.

An email with too much link is a demotivator. People don’t like emails that contains a too much clickable link.

In such cases, why should a customer share your email?

Well, if you send some content that matters (we have mentioned this earlier step), they will love to share it. 

Also, you can connect your potential subscribers with your social media account. 

So, if you think, it’s going to hurt your success, that’s not the case.

Sharing social media icon in your email let your users share your content through their activities among various platforms.

According to GetResponse, emails with social media sharing options increase your CTR 6.2% more than the average 2.4% who don’t use them.

Even, if your user doesn’t start to read your content instantly, they can feel intrigued by your social media sharing button.

Have you some more ideas in mind? Try them. 

You Need to Find a Suitable Email Marketing Platform

Let’s get to a few years back.

People started to think is it possible for email marketing to sustain?

Marketers began adopting push notifications and other marketing automation tools.

These upheavals created a challenging situation. Then what happened? 

Eventually, email marketing able to cope up. It soon enhanced itself with automation.

Beyond any doubt, it was necessary. As email remains one of the dominant user engagement tools, there was no way it could spare the chances to get along with it. 

So, most of the top email marketing platform become more potent with marketing automation support. It allows them to send trigger-based email campaigns. Time-sensitive email. Help marketers to arrange a more sophisticated and strategic email campaign. 

Without creating a list, email can’t get you anywhere. And, today, you need to build your email marketing list with real and industry relevant people.

With email automation, it is way easier to generate a robust list from scratch.

To find the best email marketing companies, you can read our detailed post here.

Create a Great Opt-in Landing Page

After you choose an email marketing platform, the next move should be building a landing page that sticks.

It’s crucial, because, your customer’s first interaction takes place with the landing page.

It should be relatable and relevant. Share an insight at the glance of your website and activities.

And, yes, it must generate interest among the visitors to opt-in for your emails and become your subscribers.

Creating a great landing page that converts people to your customer sounds an easy game, but believe me, it’s one of the hard nuts to crack.

The job is hard not because it is hard, it’s difficult to focus, and most people underestimate the importance of it which is the problem.

Less than 52% of companies often rethink about their landing page and end up generating sound conversions out of it.

It’s necessary to put some words that hook visitors in the first place in your landing page opt-in.

Almost 75% of business doesn’t accumulate the expertise required to optimize their landing page copy.

Also, most of the work lies in the design.

You should design and put things arrange strategically in your landing page opt-in. It can attract and help people getting into your email marketing list.

So, you must give more time to design your landing page opt-in, taking help from your email marketing platform, usually from the industry experts. 

Customer Segmentation – It’s an obvious

You should reach to the right people with the right offers. That helps you to create value.

All of your customers aren’t want the same things. Their personality differs, so the choices.

If you are running an eCommerce shop, you have plenty of varieties of product.

Or do you have an online news portal or content driven website?

You must send content updates with their likeability based on your reader’s preferences.

Segmentation means you make a different list with the different types of customers. It will help you to become more personal. People like to get their choices to maintain.

And, how important the segmentation is?

According to DMA, segmented and targeted email can generate 58% of the total revenue of a company.

77% of ROI comes from segmented, triggered, and targeted emails.

There are some ways to create a segmented email list. For example-

You can get help from your welcome email. Ask about their choices. Like ‘what makes your experience better with us’  or what do you like to get in future, what are your preferences’ types.

Send them emails to complete their profile, which must let them update their desired topics.

You can always use the previous purchase information of the customers to understand what kind of products update or topics they may love to get.

If you designed your landing page opt-in cleverly, this isn’t a tough thing to identify different types of customer and go with varying approaches for them.  

Be Reasonable to Drive Your Traffic

People all over the world received 281 billion emails every day in 2018. And, the number is increasing.

How can you make a difference among the sea of these emails?

Only sending emails isn’t enough. You should pitch something that not only adds value but also deliver some incentives that stick to the wall.

Let me explain.

You offer good content which is a great hook in exchange for email address.

But everyone trying to do the same.

Don’t you think you should provide some more reason that makes people opt-in to your email marketing list?

It’s wiser to offer a special price, limited time price drop, and promotional offer through your landing page opt-in.

Monetary offers can easily arouse a user’s intention to get along with you.

If your service and product are well enough, these types of marketing approach prolong your goodwill. You can reach to more people. Your email list may shine with enthusiastic subscribers.

49% of customers think they are getting too many emails.

This ‘too much’ makes them a step away from you. 

But if you make your strategy different and reach with a significant voice, you are going to step into their little list of interest. 

Are You Encouraging Your Subscribers to Spread Your Words?

Words of mouth is a thing. People love reviews, and most especially, they depend upon their friends and family before making a product decision.

9o% of people trust people they know before buying a product or opt-in for something.

Not like that everyone in our surroundings gets a lot of industry expertise.

But we are all customers from different products and perspectives.

When you want a visitor to opt-in for your email campaign, you need to help him with your content and concern.

That will make him think favorable towards your business.

Consider the last steps; you offer reasons to people for your website and products.

Incentives, offers, and commissions increase your chances to initiates referral. It’s so probable that people also want to share your email, forward it to their friends and family if it is well enough to add monetary value to their life.

Most customers believe ‘word-of-mouth’ is a crucial influencer while making purchasing decisions.

So, harnessing the power of word-of-mouth marketing is crucial in this era of tough competition.

Many businesses initiate customer referral points systems to encourage participation.

Create and Share Webinars – It’s a Great Way to Make Your Email Marketing List Stronger

We are living in the age of visual storytelling.

Videos are the trend; people love to watch video not only for entertainment today.

They watch a video to learn something, understand anything easily.

By 2020, online videos will occupy 80% of all consumers internet traffic.

It’s no more of a strange prediction today.

People will watch 500 million hours of videos on YouTube in a week.

We are already living in a time where a 1 minute of video is getting the upper hand than 1.8 million words. This sounds crazy, but you can’t deny it.

It’s a wise and contemporary idea to create webinars and upload them in your site, in YouTube, DailyMotion, and wherever you need to upload.

Introduce yourself, and your business via webinar make your appearance more connecting among your potential customers.

What to do in the first place?

Create a webinar.

• Upload it to various video sharing sites.
• Try to help people with your webinar.
• Ask them to subscribe for more videos and quality contents.

73% of industry leaders said that the Webinar is the best way to capture quality leads at ease.

Keep Checking Up Your List and Make it Bigger

There’s no limit. The more you engage with people, the more increases the prosperity.

Don’t ever hesitate to keep adding more subscribers.

You are not following any generic path rather than a scientific way, so theirs no need to worry.

Your intention should be to help more people, not only building a crowd around your business.

You always get right about spreading your support to a broader audience, thinking beyond conventional.

This way, you may end up spending much on higher plans of the best email marketing companies. If you are with a suitable one, every penny well worth that investment.

Also, keep checking up your list. Add relevant people and real people.

Playing a random game isn’t the way anymore.

You must understand your customers, and following their intentions and demand, need to change your gameplan.

After all, you promise to add value while getting a subscriber into your email list.

Remember, an email full of strong soccer insights never going to help a kickboxer, right?

It’s not a tough job to be relevant; it’s hard to remember and be careful.

Conclusion

Now that you know all the steps, we believe you are ready to move on.

You can create an email marketing list that suffices.

Sending emails to people, you don’t know not going to help.

Try to learn about your customer.

Try to solve their problem, aid them with your experience, convince them that if opt-in, it will get them to a level they love.

Email marketing is something more than selling your products and promote your business.

It’s also a tool that connects people, enhances social awareness, and gaining trust.

Are you going to making your first email list? Or you already have one, and want to renovate it?

The post How to Build a Killer Email Marketing List From Scratch – Top Hacks appeared first on OmniKick.

The ROI is $38 for every single dollar spent. 

Hundreds of the competitors trying to reach your potential customers through their email.

You can’t spare keeping yourself out of the competition.

You should execute an email marketing campaign which engages your customers more. Keep their interest going and growing.

To run a successful email marketing campaign, you must follow some necessary steps. Are you feeling interested?

What do You think an Email Marketing Campaign is?

An email marketing campaign is sending a set of email to a type of customers following specific objectives. 

That sounds technical.

Let’s be more precise.

If you set specific goals for your business, send strategic emails to engage your potential customers, help them make decisions considering your offers. You can call it your email marketing campaign.

An email campaign must have a straight objective. You need to set a bunch of email for the specific genre of your customers. End up sending a set’s of emails up to your campaign to get the desired success.

By 2020, at least 3 billion people will be using email.

By the end of 2019, 246 billion emails will be sent every day.

How are you going to find your distinct voice among this sea of emails?

Let’s make yourself prepared for the most powerful marketing channel. 

Step 1: Set Up Your Goal is Crucial

Every activity concerning your customers needs a specific goal.

Without a goal, you cannot achieve something.

So, while executing a successful email marketing campaign, the first step is to head towards a goal.

Before heading for it, you ought to set it up, right?

A goal defines the nature of your marketing campaign.

It helps to cope up with the situation, and take prior actions proceed, solving problems, etc.

Unless you don’t understand what you want, you can’t move for anything.

As every marketing campaign wants to land in a profitable stage, they do have certain goals.

So, you need to fix one for your email marketing campaign.

If you have an eCommerce shop, certainly your goal ought to be different from an online food chain.

Try to reason with some of the common goals regarding email marketing campaigns. Here are the examples.

Welcome Email: If you intend to welcome your new subscribers following their Optin, you can run an email campaign which only welcome your customers, providing insights about your business, and what they are going to get if continue.

These types of emails only motivated by welcoming new users to engage them for further activities.

Do you want to boost engagement? Nonetheless, you want to do it. So, use an email marketing campaign to do the job is a wise decision.

Get connected and cater your existing customers: Send emails to assure them that you always care for them and want to provide more value.

An email Marketing campaign for re-engaging: Make your inactive users active. Setting up this goal can be fruitful because it can bring you more active users.

Subscribers segmentation: You can set up for sending more triggered and targeted emails to your potential customers.

Step 2: Build a Strong Email List

Every email marketing campaign needs a new email list.

The ‘One list fits for all’ not in the game anymore.

You need to start from scratch. Rebuild your email list for each different campaign.

How can you build an email list that works? You can follow two thumb rules.

Import a new email list into your email automation from your contacts

At first, you always follow your goals before create your email list.

Then, how you are going to take the next steps?

If you have a contact list you gathered from various sources; it’s a good idea to import them to your new email list.

You make sure that all the emails belong to real people, and they are related to your email campaign objectives.

I mean, you should send an email to people to add value. Email is one of the most significant sources of information today.

So, try to send some emails that help your potential customers to learn about you and your industry.

Create a brand new email list

Although it’s a tough thing to do, create a new email list always help to find out new customers with new marketing endeavors.

From Optin-funnel to subscription form, how you are going to keep your customer interested?

Step 3: Get an Understanding of Email Types

There are different types of emails send to carry your email marketing purposes.

It depends on various situations the kinds of email you need to send.

From a deep understanding of these emails variation, you can run your email marketing to a more certain level of success.

The top three types of emails are-

Promotional Email: This is the primary marketing emails. Share product promotions and occasional offers to customers.

It’s like to promote your brands, focusing more on your product and trying to attract people to your services.

Relational Email: It’s relevant information, what people love to get from your emails.

When they subscribe to get your emails, you may offer them newsletters, industry insight, and helpful content that will aid them to make a more fruitful relationship with you.

Transactional Email: Anything happens, any transaction, activities, you let your customers and subscribers inform with an email.

Someone make a purchase, send an email with confirmation.

You can send delivery updates.

If one of your users changes their account information, send him an email with new account information.

Each email types has its significance and time-sensitive applying method.

After you understand them well, it is possible for you to make the highest results out of them.

Step 4: Understand Your Audience

Knowing your audience is crucial. If you are on with email marketing already, you may have understood your customers well.

It is a vital step before you going to run an email marketing campaign.

When you are new to this marketing channel, you can still gather primary information from your customer’s activities on your site.

Initially, you can collect their email address and basic info. 

Step by step you need to get an understanding about their choices. What types of service they like or dislike? What differences they want to make, etc. 

This data helps a lot, and I’m not saying it’s easy to get.

After people opt-in to your site, you can ask them to update their profile. Ask for reviews and surveys.

Our digital age is full of social media platforms and activities.

Sourcing relevant information isn’t a hard nut to crack.

You can get an insight into your customer’s psyche from their social media activities.

Besides, you utilize Google Analytics to dig more deeply. It can be a valuable resource to essay your plans to convince and satisfy your users. 

Who your customers are, what do they want from you?

Finding out these answers will pave your way to execute a successful email marketing campaign.

Step 5: You Need to Use Automation to the Fullest

The science of email marketing is expanding to the newer horizon.

Automation takes it to a level where your ideas, planning, and budget can be analyzed, accumulated, and automatically sets for a goal, make it possible to achieve.

An email automation tool is a must to run a fruitful marketing campaign today.

The best email marketing automation tool will help you solve these matters below.

• Automation tool helps to create a comfortable and easy email marketing campaign from scratch.
• It has built-in templates and designs to look more creative.
• Automation tools have integration with the top website builder and similar platforms like WordPress, Wix or Squarespace. 
• Email automation can deliver the necessary analytics and information regarding customer activities.
• It makes customer segmentation easier.

To become a successful marketer, you should have the mindset to adopt the latest technology.

Email marketing automation is a powerful weapon to shoot the right direction.

In case, any new technology comes through your way, never hesitate to think about giving it a chance while planning for your email marketing campaign.

Step 6: Your Optin Funnel Makes the First Impression

Creating an excellent Optin funnel makes your chances supercharged.

When customers end up landing your website, Optin funnel is the first approach to get them to your service. 

You ask people for the email address through an option funnel.

In praise of a healthy exchange, you provide some valuable info in the form of an ebook; you promised to send relevant offers, promotions and thought-provoking content if they agreed to get your subscription.

In this case, you can design your Optin funnel more attractive, connective, and destined to add more value to the customer.

There are a lot of designs and ideas floating around the digital marketing world.

What suits you most? That’s you opt to find out.

Let’s take a look at this point concerning Optin funnel types to percept the basic idea.

Welcome Optin: Whenever a customer comes to your site, a welcome Optin funnel can help him to get Optin. There is a strategy regarding welcome Optin.

It can be annoying for a customer to get an Optin form too early, I mean, give him some time to take a look around your site and services. Then an Optin form should open.

Any-page PopUp: It can appear while a user is browsing any of your pages or in the midst of reading any content.

A lead magnet is a key, use it to open up your chances is a wise step. Don’t make a crowd presence with it, but try to connect your customer with an Optin funnel often with frame timing.

Step 7: Make an Impression with Your Subject Line

The subject line is your magnet. A striking subject line makes your emails open because it’s something that provoked interest.

So, the best email marketing campaigns need to craft awesome subject line to proceed.

It’s a great starting note, creating a subject line that converts. It will do half of your work.

Promise something with an exceptional way that you can deliver. That’s what lies beneath the ground of subject line of your email.

A lot of words is not necessary. You need to find the proper words that have the power to hit the right chord.

Let’s take a look at this chart by Marketo. It shows how many words get a more open rate and clicks considering the subject line.

Check out the tips to craft the best subject line for your email marketing campaigns below.

You must keep your subject line precise and goal driven.

Put some words that hook your customer.

Don’t go for something that misleads your potential customer.

Before you finalize your subject line, keep testing quite often. 

That’s what you need to write a compelling subject line for your email marketing campaign.

Step 8: Write Alive and Enjoyable Copy that Converts

Writing email marketing copy is one of the essential steps to execute a successful email campaign.

A perfect email marketing copy must be kept short, focused more on the objective.

You shouldn’t throw your offer in the first place. Initially, put some words that help people to understand your value.

You are not going to write a big essay. So why hurry?

In your geometrical space (all clever writing has their geometrical or economic space). Try to be wise and helpful.

Try to become personal. Addressing a customer by his/her name is quite a friendly way to hook them with your words.

You may follow the steps below to write an engaging email copy.

Be a storyteller: People loves to hear stories. So, you can go for a story mode while telling your marketing pitch.

Don’t overstuff yourself: Utilizing resources is helpful, for both parties.

But you should never overstuff your copy, it makes things haphazard or creates a distraction.

Eventually, overstuffed email copy defocussed your audience. Should you let that happen?

Try to be funny: Why not write something which adding fun to your approach?

Entertain your potential customers, and make their steps in your business comfortable.

Use GIF, cartoons, and relatable, funny quotations.

You write something that makes people believe you and fall for you. That is what you need for your email copy.

Step 9: Your Email Designs Matters

After all the steps you have maintained, you must also rethink about the designs of your emails.

Is it accessible, attractive, and up to date?

We have already mentioned in the earlier step that, your email copy mustn’t be overstuffed. Same goes with the design.

Don’t be so colorful and clumsy. Minimalize your templates and orientations.

Use templates that connect your user to follow a design pattern that can relate your story pattern.

Using images is a proper technique, but people often disable images in their inbox.

So, try to use more words than big images. Don’t hide too many information behind your illustrations.

Try to use all the necessary tags that will help your readers to find you informative, helpful.

One particular point you shouldn’t forget about your email marketing campaign design.

Your email design must match the design of your website.

It’s a smart move, and the dissimilarities consider as the opposite.

Final Thought

Truth to be told, there no such things as a final thought.

You must keep thinking on how to achieve more, improve your game with an email marketing campaign.

After you’ve done all the way, keep testing your approaches, keep tracking your activities.

Test your email templates and overall designs. Connectivity of your email copy. The results your campaign generate.

How customers are participating in and appreciating your campaigns?

You should take care of all of these matters.

It’s a continuous journey and effort to reach your email marketing campaign to the place you want to take it.

Keep moving, think clearly. Adopt the ultimate technologies at hands possible.

The post How to Execute an Email Marketing Campaign Successfully – Step by Step Guide appeared first on OmniKick.

Automated emails get a 119% higher click rates than broadcast emails.

It’s no secret. Relevant emails drive your revenue 18x better than general or mass email campaign.  

Marketers depend on this age-old user engagement platform more than ever. Automation makes it possible.

In this post, we are going to discuss what email marketing automation is, how is it going to change your game?

If you are interested, keep reading.

What is Email Marketing Automation?

Well, what do you think marketing automation is?

Sending the right message to the right people at the right time automatically.

Automated email marketing resembles the name also.

Sending timely emails to your potential customers automatically, that’s what it is, in short.

But the idea is more significant, and execution is more deeply strategic.

The days of traditional email marketing is gone.

A big list of random emails, and sending offers to people you don’t know even exist isn’t consider a real marketing approach today. 

At first, you need to build an email list, which needs to be healthy and stable.

You shouldn’t enlist peoples name and email address who doesn’t make an interest to your updates, and promotions.

Email marketing automation is something that helps you to send triggered emails with time-sensitive information,

It uses customers types and location, preferences and appreciation towards your services.  

Let’s see, why should you need to adopt email marketing automation for your business. 

Why Adopt Email Marketing Automation?

Top B2B marketers believe automated email can increase your conversion rate as much as 50%.

An event-triggered email campaign can save 80% of your direct mail budget.

The prime reason you should use email automation is to save time and money.

It will let you focus more on your other marketing strategies. 

Let’s take a look into some specific events triggered email automation.

• Send an email to people after they sign up to get updates.
• Email someone who is your previous subscriber. Automated email platform helps you to find out what pages and products they are searching on your website.
• Send survey emails. Ask your user about their choices. What types of service and product do they like to purchase? What kind of information did they need? 
• You can also ask them for reviews via email.
• When someone abandons your cart without completing the purchase, automated emails can get them back to your site, intrigued them to purchase the product.

According to a study by barilliance, ‘¾ of people left the cart barring any purchase. The ratio varies up to 80%, and the lowest margin is 55%.’ 

Email marketing automation can reduce your cart abandonment rate by sending your potential customer alert and promotional offers. 

Must to Know Terms of Email Marketing Automation

Before you are getting started with automated email platform, you should know the key terms.

You must get your concept clear about them to execute everything well enough.

Everything you get through, if you know how they work or what are their motifs, you can analyze every fact and make the best results.

We are going to mention these terms with the shortest explanation. We will get into a more elaborate discussion too. 

Optin/ Subscribe: When someone optin/Sign Up to get your email updates.

Double Optin: When people optin to get your emails, send them a confirmation link. If they confirm their subscription, your opt-in process will be foolproof. 

Spam: Sending an email to people who don’t optin to get your email, even if they optin you send too much random email following no clear strategy. 

Unsubscribe: When a customer unsubscribes from your email list.

Trigger: Indicate or describe an event that triggered to send an email.

Sequence: The sequence is the frequency of sending email after an event happens.

Email Campaign/ Autoresponder: It indicates a series of emails following an event or fulfilling a business goal. 

Bounce Rate: Bounce rate indicates the ratio of your non-delivered emails.

The average ratio is OK, but too high bounce rate means you are failing with your email marketing campaign.

CTR: Click Through Rate. It’s the rate of the clicks on the link of your email.

How To Getting Started With Email Marketing?

Compared to other marketing channels like text message marketing, Facebook ads, native advertising, retargeting or mobile text alert, email marketing is an age-old tool.

Top marketers around the world still think it is one of the best customer engagement platforms if you can apply automation.

Automation adds some more potent benefit you can’t find any substitute.

It helps to send relevant and engaging emails following your marketing strategy, user data. Triggered and time-sensitive emails bring more conversion. 

You need to essay your automation plan. Need to use the best automation tool that fits your demands and necessities.  

Email Marketing automation acts with some major steps. They are-

• Trigger Emails That Based on Events
• Drip Feed Email Content

You can choose both way or a single one depending on your marketing goals.  

How to Set Up Trigger Emails

Automation makes it easier. Trigger emails are the sort of emails that generates from your user behavior or preferences.

When visitors come to your site, automation tools analyze the information and set up plans for sending emails to different types of customer.

Passport utilizes the anniversary triggers to send 15% commission offers.

There are a lot of types of trigger emails. Some of them are-

Welcome email to a customer. When you get a real subscriber, welcoming him is a wise thing by an original email. It will help to establish your future relationship.

Automation helps you to send a different welcome email to different customers.

Milestone emails: Birthday, the day of the optin, and the special days or occasions you want to share with your customers, trigger emails can be a great way.

You can set up trigger emails to get along and reach to your users following these events.

Cart Abandonment Reminder: We have already discussed this topic.

Trigger email can help you gain back your cart abandoning customer.

Set Up Your Drip Feed Emails

What is drip feed emails?

According to TrackMaven, “Drip is a direct marketing method. It helps to acquire customers using lead nurture programs. You can send marketing information to prospects repeatedly over a period to nurture prospects or leads through the marketing funnel.” 

Drip feed emails can deliver following email to your customer, where you set or specify the time frame.

It helps to engage your customer more carefully delivering insightful information regarding their needs.

Without automation, it is quite impossible to take care of every customer in your optin list, and sending them relevant information following a strategic time frame.

Drip Feed Emails help you to achieve this goal.

After a user sign-up or subscribed to get emails, you can send a data-driven report to help them take the next step of their email marketing campaign.

You can see the infographic to get a proper understanding of drip marketing.

Source: Pardot

Email Marketing Automation: The Necessary Steps One by One

Well, now that you get the idea about what email automation is, learn about the types of automated email marketing, I think it’s time to move on to the next steps.

You need to land on every step to reach a destination high. Email marketing automation is going with this style.

I intend to provide you with the necessary information you must understand well before applying an automation tool to your business.

Let’s take a look and try to reason with these tips.

Segment Your Email Marketing Campaign

It’s not helpful to send random emails to every customer. Analyzing your user data, you need to segment your email list. Set different email plans for a different user.

Segmentation is scientific and strategic, help you to ensure brand value. What makes brand value? If you can make your customer understand that you do care for them.

Email marketing automation uses these metrics to segment email and your subscription list.

• Your user location.
• The industry your customers take an interest.
• How did people learn about you?
• What types of service they love and why? 
• Geographical preferences

Segmentation helps you to learn more about your customers, what they love most and what not. This ensures you more CTR and conversions eventually.

Personalize Your Email List and Email Copy

Using the same format and copy is cliched, worn-out. It won’t be going to add any value to your potential customers. End up distract them and lose interest to get your emails.

Personalized email can increase your Click Through Rate up to 14%.

96% of companies around the world believe that personal email can boost their open rate and end up successfully.

On the other hand, according to ActiveTrial, more than 52% of customers go elsewhere or marked an email as spam if not personalized.

So, why shouldn’t you be more careful about this matter at hand?

Continue Your Split Testing

A split test is your evaluation process.

It’s not only applicable to your technical terms like a landing page or CTA button.

Try to get the results of your emails. What types of emails generates more CTR and open rate which end up too good conversions.

The split test always helps you to achieve something more, because you cannot improve yourself unless applying A/B testing.

You should Connect Your Emails to Customized Landing Pages

A beautiful and useful email provokes a user’s intention to click on the CTA button, or in the link you have provided in the email.

Email’s one of the most potent intentions is to bring a user to your website as soon as possible to make an action. It suffices.

People often click on the CTA. And, most of the time, what would they find?

Not-So-Awesome landing pages, an event not correctly match the design of the email.

Slow landing pages often fail your marketing promotion.

And, a landing page dissimilar to your emails content, design, and the template isn’t going to help you either.

So, before you design your emails, make sure it is connected to your landing pages and design. Automation is going to help you a lot if you use it to the fullest.

Analyze Your Results and Try to Optimize it

I have already told you about doing the split test. Though, there are some top metrics you need to analyze again and again. There is no other way to find out your weakness and try to get rid out of them.

The top metrics you should analyze before applying email marketing automation:

• Email Delivery Rate
• Views Rate
• Open Rate
• Click Through Rate
• Conversion Rate

The goal is to accomplish your intention toward sending automated emails to your potential subscriber list. Make sure they are alive with their activities and make them think about your offers.

Find Out The Best Email Marketing Automation Tools

You cannot adopt email automation unless you are ready to get help from a robust automation platform. There are a lot of platforms you may find, but choosing something that fits all of your needs is a crucial thing.

To get a clear idea about it, read our in-depth post about the best email marketing automation tools. It will help you to make your decision.

Final Thought

You cannot get your desired success unless you get the right way to satisfy your customers.

Even only satisfaction is a part of the game; you must add value. Following the email marketing best practices, you can achieve this goal.

It’s the present we are talking about, automation and AI (Artificial Intelligence) is the future of digital marketing.

Are you ready to make yourself comfortable? 

The post Beginners Guide To a Successful Email Marketing Automation appeared first on OmniKick.

Is your email campaign generating the results you’ve expected?

Have you ever earnestly considered email marketing best practices?

Email marketing isn’t only a simple marketing channel. It shares industry related knowledge, works as a source of information regarding your product.

Email is the third most influential source of information than a direct recommendation from your surroundings, and industry thought leaders.

But, incidents occur. Often marketers can’t touch the desired success line. Some started to think the game of email marketing is worn out. 

If that happens with you, there may be some problem lies in your email marketing strategies. You need to apply the best practices ASAP.

Are you feeling intrigued?

What are the Top Email Marketing Best Practices?

In this post, you are going to get some of the vital email marketing best practices.

All of them are actionable advice. 

If followed correctly, they can help to improve your email marketing campaign.

Get you the maximum results.

Keep reading.

1. Create and Maintain a Robust Email List

What is the most crucial thing in email marketing? A clean email list. Whatever strategy you may take to ensure success, your campaign never reaches to anyone without it.

There are a bunch of tools floating around the internet which helps to generate fake email addresses. And, those address also fill up a lot of space in various resources, used by customers, and spammers.

So, while creating your list, extract email address from your opt-in list, don’t you think it’s a good idea to double check them?

Maybe they are related to real people. Perhaps not.

But before making it final, you must try for the real ones.

To make this right, you need to be more careful with your opt-ins.

The first step is to use a double opt-in process.

It will help to list people interested in getting your newsletters or emails.

The Second thing is, deleting all the fake email address from your list.

By making a clean subscription list, your chances of success get a strong possibility.

Reachability is the key to get a higher open rate. Convert people towards your service.

2. Go for Regular Split Testing

Split testing is a must. It’s fun and not only fun.

Before you get on the floor, you must check every portion of your email campaign.

As your subject line, it must be attractive. You should not use something that provokes gimmick. Use subject lines that let people open your email. It is the gateway.

Usually, most of the marketing email you get make the same mistake over and over.

Average marketers try to convince you; there’s no fault in it, the lack lies in their attitude, they want you to click on CTA or to provide links, and they don’t have any other intentions.

You do need to show other intentions.

For example, make them believe that you care for each of your customers. 

So, you need to address them personally, point out their real issues, and show intentions that you have solutions to share.

Use great copy that converts. Reasonable images can get you a lot of help.

And, recheck your content then. Is it genuinely representing you?

The next step is all about the CTA button.

It takes your customers directly to your site. You can’t make them converting unless they understand your offers. Don’t you agree?

So, the CTA button shouldn’t be like ‘Shop Now,’ ‘Buy Now.’ I’m not saying it’s wrong.

My point is this kind of CTA button can create annoyance in the first place.

By split testing, you need to find the best word that works.

For example, if you are an eCommerce marketer, want to make your potential customer buy something, use ‘Get Yours,’ or ‘Learn More.’ 

And, keep reinventing every time. It is a continuous process after all.

3. Personalize Your Email Campaign to Make Yourself Reliable

Personalized email can increase your Click Through Rate up to 14%.

96% of companies around the world believe that personal email can boost their open rate and end up successfully.

On the other hand, according to ActiveTrial, more than 52% of customers go elsewhere or marked an email as spam if not personalized.

So, why shouldn’t you be more careful about this matter at hand?

Let’s see the example below.

Here, Alison makes it clear. And, it uses my name as they care for me.

Also, they don’t tell me to enroll in their courses. Rather than, they offer me something and throw a CTA which let me claim my discount of preferred course.

There are some points to become personal. Not only mentioning name is well enough.  

ii. When you make decisions to give discounts, don’t make it random.

You shouldn’t send every email to every customer with a discount.

You need to research and analyze about customer behavioral process to find out a customers activities in your site.

Then you send a discount offer to the selected customer and make the whole thing so special for them.

ii. Here again, you need to use geo location-based information. Following a potential customers area and weather, you should make your offer.

iii. If you have a content-based website, send newsletters which are related to your customer’s interest.

Suppose, you have content about literature and film industries, you also published articles on political issues. Don’t mix up all the genres.

Find out the different likability on different readers. Then send the catered newsletters. It will work better.

However, make sure you are following the newsletter best practices while doing all this.

The meaning of personalizing your email is: be more relative and try to help with the valid concern.

When you address someone with random order in a crowd, do you think you get the right response?

4. Approach Your People within a Storytelling Mode

People love to get information in the form of a story.

It is one of the ancient techniques to get people hooked with your stories and then make a conversion out of it.

Why shouldn’t we apply the storytelling epoch in email marketing? It’s a good idea all the way.

When you send someone product updates or content promotion, why not let them know it within a story?

Human brains always attracted to it, and respond faster than anything else.

So, always try to approach which can connect your customer personally.

It is not like you are making up something, analyze your products and contents, then try to understand your potential customers. You will find the correct way.

5. Welcome Email is a Key, Make it Impactful

A customer is opt-in to get your emails and newsletters. After this, it depends entirely on you how you are going to maintain the relationship.

It starts with a welcome email. And, this is your first and last chance to create a positive vibe. 

You need to narrate something that makes your customer happy to get more like this in the future.

The thumb rule is to send your potential customer as soon as possible after they sign up to get emails.

Follow the steps we think is the best way to create a welcome email or newsletter.

i. Understand the customer’s expectations. What were they expecting while opt-in to your list? Your welcome email must met their expectation.

ii. What content are you going to send them? Write and include all of your intentions strategically.

iii. Keep your message body short and to the point. Make sure that you insert some thought provoking image.

iv. Be reasonable, or make yourself understandable.

v. You must use a friendly tone, which must maintain in the future too.

A welcome email is your most reliable opportunity to get along with a fruitful customer relationship.

Also, you can ask for advice or opinion.

How would your customer like to get from you which add more value? You can find all this out with a welcome email.

6. Segment Your Email List and Increase Your Traffic Rate

You should reach to the right people with the right offers. That helps you to create value.

All of your customers aren’t want the same things; their personality differs, so the choices. 

If you are running an eCommerce shop, you have plenty of varieties of product.

Or do you have an online news portal or content driven website? You must send content updates with their likeability based on your reader’s preferences.

Segmentation means you make a different list with the different types of customers. It will help you to become more personal, and people like to get their choices to maintain.

And, how important the segmentation is?

According to DMA, segmented and targeted email can generate 58% of the total revenue of a company.

77% of ROI comes from segmented, triggered, and targeted emails.

There are some ways to create a segmented email list. For example-

i. You can get help from your welcome email. Ask about their choices. Like ‘what makes your experience better with us’  or what do you like to get in future, what are your preferences’ types.

ii. Send them emails to complete their profile, which must let them update their desired topics.

iii. You can always use the previous purchase information of the customers to understand what kind of products update or issues they may love to get.

See the image below. Here, the marketer concerns a user to complete the total subscription process.

It is not a long email. Despite this, it’s quite successfully approached a customer to get valuable information.

I believe you get the thing, the importance of creating a segmented email list.

7. Are you planning your email marketing campaign barring mobile users?

People are falling for mobile devices, that’s old news. Mobile and smartphones become an indispensable part of our daily life for the decades.

62.9% of the world population is using mobile phones. The total number of mobile users will pass 5 billion marks by 2019. It is telling you the story that strikes. 

So, if you think that your emails will be read only on the desktop, it’s wrong. The chances are high that people open your email on their mobile devices.

You can quickly grab that chances and become mobile friendly. The way is, you need to mobile responsive templates for your email campaigns.

The responsive template allows your email to be open in almost every computer and mobile devices. 

You should know that nearly 70% of people said they would delete an email if it’s not fit in their mobile.

8. Merge Your Social Media Marketing with Email Campaign

Email marketing is anything but public content. How can social media make a difference here?

Well, when you include your social media account icons in the emails, it will help your customer to find you in social media.

Personally, your customers can reach your business page with this process. 

On the other hand, you can include a video in your email. Adding videos is a very effective tactic. Who doesn’t want to watch an entertaining and relevant video?

By adding YouTube videos to emails, you can increase your open rate by 19% than average.

It doesn’t take you much effort but brings you great results. So, merging your social media marketing with email campaign is a great idea.

9. Apply Email Automation as a Powerful Weapon

Email marketing is changing. It has evolved a way more technical and practical sense.

The digital marketing channels expand more than ever — automation tools like push notifications gaining popularity day by day.

To keep up with the curve email marketing also adopt automation which makes it even stronger.  

Email automation left you impressed by sending trigger sensitive emails, using a behavioral approach, and time-sensitive knock.

Automated emails improve your click-through rates by 119% than broadcast emails. B2B marketers believe automated email can increase the conversion rate as much as 50%.

To apply automation, you need to take help from the top email automation platform.

You can read our detailed post on top email marketing companies who offer automation quite successfully.

This practice let you think more about your strategy rather than form, templates, and technical efficiency.

Automation can help you to execute a systematic and successful email marketing campaign. 

Final Thoughts

These are the top email marketing best practices following our research.

But, let me ask again, is there any stable and everlasting techniques for anything?

The answer is, you need to keep going. You can take the help of different email capturing tools to achieve your goal as well. 

Following the best practices, and inventing new ones, you can get your highest results possible from email marketing.

Do you have something more in mind? Make us enlightened with your precious opinion.  

The post Top 9 Email Marketing Best Practices You Should Apply Today appeared first on OmniKick.