As push notifications become popular and I blog about it here on OmniKick, I’ve been receiving questions from readers who want to learn how they can use the push technology.

If you have a smartphone, then you probably receive push notifications every day. They are the notifications you get from mobile apps like WhatsApp, Gmail, and Skype.

However, push notifications aren’t limited to smartphones. You can receive push notifications in your web browsers on PC. Android also allows you to receive push notifications in your browsers.

So, if you subscribe to receive push notifications from a website in the Chrome browser on desktop, you’ll get those notifications from Chrome in Android.

Before you can receive your desktop’s Chrome push notifications on mobile, you’ll have to log in to sync your Chrome across your devices.

The push technology lets you stay in touch with your prospects, no matter where they are online.

Whether your prospects are on Twitter app on their smartphone, or they are browsing some random websites on their PC/Mac, you can reach them.

It’s easy to abuse the push technology because anyone can use it. Some marketers go overboard by constantly sending too many push notifications to their subscribers.

Push subscribers will unsubscribe or simply mute your notifications when you use it to disrupt their day. But if you use the technology well to educate, entertain, and keep your audience engaged, you’ll be highly rewarded.

The Push Technology Is Different From SMS

One of the questions beginner marketers ask me is how the push technology different from SMS.

Yes, push notifications and text messages share some similarities, but they are not the same.

In smartphones, messages from both the push technology and SMS appear on the home and lock screen, but they are still different.

First, a smartphone user can read a long text message on their lock screen. Users can’t read an entire push notification on their lock screen.

With push notifications, you need to have a short character limit if you want subscribers to see your message on their lock screen. For example, the below push notification is short than the text message from Amazon.

If your push notifications are too long and the subscriber receives a lot of notifications, the likelihood of getting them to convert is low.

Yes, you may argue that this makes text messages better than push notifications, but that would be untrue. Very few people are willing to give marketers their phone numbers.

Instead of asking for a prospect’s phone number, request that they subscribe to receive push notifications in their browsers or smartphones. They would be more receptive.

Another difference is that push notifications are free. Depending on a prospect’s plan and usage, they may have to pay each time they receive a text.

While it’s true that digital marketers are starting to abuse push notifications, it’s much worse with text messages. Both online and offline businesses send text messages. And some random people bombard people’s phone with unsolicited messages.

People see these types of text messages as spam. You don’t want your business to be associated with spam.

Subscribers Can Opt-out of Push Notifications Whenever They Want

Web users like to have the freedom to choose what they want to see and not see. The push technology gives them this freedom.

Your subscribers can opt-out anytime they want without the need to ask for help from anyone. They’re in complete control.

The same thing can’t be said of text messages (and sometimes, email). If a user is receiving unwanted messages, there isn’t much he/she can do about it.

Email works the same way. Sometimes, blocking someone from sending you a message isn’t enough. They can send messages using another email address.

The situation is completely different with push notifications. You need the user’s permission before you can send messages to their smartphones or browsers. And they can revoke your access to send them notifications if they are not happy with your messages.

It’s the reason why web users love push notifications.

Generally, push notifications have high open rates as long as you’re doing it right. Send the right number of messages. Send messages your subscribers want to read. Entertain, educate, and surprise your subscribers with great content.

Sending too many notifications will make people block you. And sending irrelevant messages won’t make your subscribers happy.

The key is to achieving success with push notification is to provide immense value with your messages.

Over half of app users say that push notifications are annoying.

But 26% of smartphone users say they enjoy getting notifications about their interests. And an additional 20% of users say that push notifications boost their productivity.

As with all marketing channels, it’s impossible to keep everyone happy.
But imagine that you can keep only 20% of your push subscribers interested in your company, that would boost your revenue.

These are the top industries that are benefiting a lot from the push technology:

1. Ride Sharing
2. Food & Beverage
3. Financial Services
4. Betting
5. Sports
6. Online Services
7. eCommerce
8. Travel
9. News & Media
10. Social

If you’re in any of these industries, you should ensure that you’re taking advantage of the push technology. Lots of consumers in these industries are subscribing to their favorite sites.

A restaurant business can use push notification to notify its customers about discounts and promotions. And of course, there’s nothing bad in sending pictures of delicious food to loyal patrons.

You can build a huge audience with this technology as long as you don’t send too many notifications, and the messages you send are relevant to your subscribers’ interests and needs.

You Can Use Push Notifications to Target Customers Based on Their Location

Sending push notifications based on customers’ locations is one of my favorite digital marketing strategies. But to be able to do that, you’ll need to create a mobile application.

Of course, you shouldn’t build an app solely because of this reason. The app must really help your business beyond the purpose of sending push notifications.

You can collect location data from iOS and Android devices. But your customer must give you permission before you can track their location.

Big businesses like Starbucks and McDonald’s send location-based push notifications to drive sales.

Timely push notifications like the above increase sales.

For example, let’s say a user lives in California, and they’re walking by Oakland Arena, the home of the Golden State Warriors. You can send a push notification offering discounts or free shipping after or before a basketball game in the Arena. The message should be about the game because the person is clearly interested in basketball.

The message would be relevant and timely.

Sending the same message to someone who lives in New York or elsewhere won’t be effective. The person doesn’t live in Oakland, and they are probably not a basketball fan.

Again, you’ll need to have a mobile app for iOS and Android to take advantage of this kind of location tracking feature for push notifications.

Use Push Notifications to Improve Your User Experience

Push notifications are more than just another marketing channel. Smart businesses use it to enhance the user experience of their business.

Think about why someone is visiting your website. How can you use push notifications to make their experience on your website even better?

If you run a blog, send push notifications each time you publish new content. Loyal readers wouldn’t want to miss it.

For example, a fashion store can send push notifications when they have new products. The store can also use push notifications to promote discounts and free shipping offers.

A company like Uber heavily relies on push notifications. Uber sends a push notification when your driver is arriving. So, you don’t have to stand and wait outside.

Food delivery apps send push notifications too. They send you one when your meal is arriving.

Think of a way you can use push notification to make your audience or customers happy.

Use Push Notification to Acquire More Customers

There’s no limit to what you can do with push notifications. You can use it to direct prospects to your social media channels, promote your products and services, build trust, and restore abandoned carts.

As long as you focus on delivering value first, subscribers will read your push notifications.

How do you provide value?

Create high-quality content on a consistent basis. Give your audience what they want. When you do that, they won’t miss your push notifications.

Look at the popular content creators in your industry. What are their readers liking, sharing, and commenting on? That’s the kind of content you should publish on your blog and social media channels.

Don’t create the same content. Do better.

If their posts explain the process, go beyond by creating tutorials. Brian Dean and the Ahrefs content team do this. They ensure that their content is the best.

So, when you send push notifications promoting your special offers, your audience will be interested.

If you’re looking for the perfect channel that enables you to increase your sales, choose push notification. Push notifications have higher open and click rates than email marketing.

Most people don’t get notifications when they receive a new email. That’s different with push notifications. You see it in your web browser and mobile phone home page.

As long as each notification you send adds value and is timely, customers will continue to receive your push notifications.

If you run an online store, I highly recommend that you only send push notifications when you’re offering discounts for your products. That will make customers keep coming back to your store.

The Push Technology Makes It Easy to Personalize Your Messages

Personalization matters a lot when selling online. The great thing is that it’s easy to personalize the messages you send when using the push technology.

Above, I gave you the example of sending location-based push notifications. There’re other ways you can also personalize your push messages.

If you have a mobile app, you can see the customer’s purchase history and send them a valuable message that gets them to buy more from you.

Let’s say a customer bought tea kettles, pots, and pans over the past few months. Sending them a push notification of discounted cookware sets would be based on their shopping history.

You can send a push notification to a customer who abandoned their shopping cart before they could complete the purchase. Note that the customer must be a push subscriber before you can send them a notification.

Here’s another example:

Let’s say you own a local restaurant that serves real Italian cuisine and accepts orders on your website or mobile app.

If a customer ordered pasta the last four times, you might send them a push notification that gives them a 20% discount on their favorite pasta. That’s a personalized a push notification.

Customers love push notifications that are personalized.

Conclusion

Based on everything you’ve read in this article, I’m sure you know what a push notification is and how it works.

I’m a big fan of push notifications. It’s better to use them than texts. And they also have higher open and click rates than email marketing. Just ensure that you don’t send them too often.s

OmniKick is a powerful growth tool you can use to build push notifications. You can use our push technology to send web push notifications to both desktop and mobile devices.

Start your free trial today.

It’s easy to set up and send push notifications with OmniKick. It won’t take you more than 2 – 3 minutes. We’ve created guides that would educate if you’re just getting started for the first time.

Businesses that use our push technology are increasing their sales. You should start taking advantage of this amazing technology before your competitors steal your customers with it.

It’s completely free to get started with OmniKick today.

What are your thoughts about the push technology? Drop them using the comment box you’ll find below.

Thanks for reading, and please share this article with your friends on social media.

The post What Is a Push Notification? (And Why You Should Use It?) appeared first on OmniKick.

The marketers are adopting web push notifications as a more creative engagement tool.

A few years ago, email marketing was the best choices for your messages to be heard by customers.

Now, web push notifications offer more open rate, higher chance to opt-in, and conversion.

Though, email marketing campaign remains one of the most effective marketing channels.

When you try to get elaborative with your offers and updates, email marketing suffices.

Do you want to find out which marketing channel help you the most?

Let’s join our discussion.

What is Email Marketing – Strength & Weakness

By 2019, US marketers are projecting to spend $350 million for email marketing.

By 2021, the number of worldwide email users will reach 4.1 billion.

So, why are marketers so enthusiast on this marketing channel?

There are some key factors that made it unputdownable.

Emails can be short and elaborative, both.

When you are writing an email marketing copy, you have enough space to explain yourself.

While sending your marketing pitches to your customer, you need to create something that adds values.

What is email marketing?

Email marketing is a way or form of direct marketing; here electronic mail is being used as a communication channel.

For example, you write a sales pitch with offers and updates. And, send it to your user’s email address.

The requirement here is your customer’s email address.

You need to create an active and relevant email list before executing an email marketing campaign.

Email marketing let you buzz into your potential customer’s inbox.

For example, if someone invited you to get in, you get into their house. More or less happens here, too.

Random emails indeed produce annoyance.

So, you, at first ask your users if they like to get email updates.

Nowadays, only asking for sending email is watery, and considered as a waste.

Hundreds and thousands of company are trying to reach your potential customers every second.

Their inbox becomes full of junk or spam unless you cater your emails to become helpful.

Let’s say, you create an attractive email marketing campaign.  Then, how effective it really will be?

According to DMA, the average ROI (return of investment) of email marketing for $1 spent is $38.

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This is huge.

So, yes, email marketing has some potentials that are quietly magnificent.

When you become able to explain your offers through email, it will help you make a healthy conversion.

But, everything is fruitful only when your users will open your mail.

So, not only getting into users inbox isn’t enough.

You need a higher open rate to cope up.

The higher open rate will increase your conversions to a certain degree.

In such cases, web push notifications come with better opportunities.

What Makes Web Push Notifications Different from Email Marketing?

Unlike email marketing, web push notifications don’t need any email address to get through.

When a customer ends up landing in your website, you can ask him to send push notifications via a prompt permission pop-up.

Only when someone allows to get them, you can send him the notifications at ease.

Here is another thing, you need to use specific web push notifications tool to implement this marketing channel.

On the other hand, you can manually send marketing email to your user’s address.

Though, several sophisticated tools can help you to generate an email list. Like, opt-in funnel and drip opt-in.

Also, the open rate of email marketing is 24.79%.

We have mentioned the fact before.

Unless someone opens an email, he never able to get the things you are sending.

With this open rate, the CTR is 4.19% here. Which is pretty good, but not enough.

In the point of view of open rate, web push notification has almost twice Click through rate than email marketing.

What makes it more effective?

When browser push notifications appear, there’s no need to think about any open rate.

The open rate is web push notifications is 100%. 

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After the users allowed to get them, you can send strategic push notification using automation.

Web push notifications appear via browser to users desktops and smartphones.

Even it is not necessary to open the browser all the time. The notifications can appear to their devices with offers, news, and updates.

You need to count just the CTR.

Higher CTR depends on how playfully you create your push messages.

That’s another thing you can save for your next steps with web push notifications.

The Similarities between Web Push Notifications and Email Marketing

There are some core similarities lies in both marketing channels. What are they?

Personalization: People love to get personalized messages.

74% of marketers believe that personalization increase customer engagement.

With email marketing, personalized email can generate 6x higher transaction rates.

The amount of open rate takes a hike up to 41% than the average open rate while marketers able to send personalized emails.

On the other hand, web push notification is fully dependent of personalization.

As, this will help you to earn the trust, and most significantly, avoid their annoyance.

We always dislike getting messages what can’t feel relevant to our interests.

It’s a sort of the sub-genre of understanding your customer.

If you understand your customers demand, you can break the bread.

It means you need to examine your customer behavior, and buying intentions.

Within push notifications, you can use some of the most effective personalized tactics.

For example-

• Event-based push updates
• Promotional notifications
• Following Geo-location to trigger customer conversion

Message Copy: You must very careful when essaying email marketing copy.

Only an attractive copy isn’t sufficient. You need to connect your readers.

Be specific about what you want to say.

Clarify your offers. Provoke users intention to click through the links you provide.

Web push also needs evocative copywriting.

Unless you write an effective push copy, you cannot make your users get into your profit list.

To learn more about web push notifications copy, you can take a look into our detailed post here.

Strategic Marketing Campaign: Web push notifications and email marketing both follows strategic marketing campaign.

Without a stiff plan of actions, you cannot get the anticipated success you want to make.

Top Dissimilarities to Your Consideration

Timing: There is no need to follow specific time limits for sending emails.

Emails are not any types of buzzing kind.

You send them; they will take place in the inbox with unread marks.

Though, following the time when the open rate is higher is a wise decision.

Web push notifications strictly follow schedules push strategy.

It’s buzzing kind. Whenever you send one, it will pop-up on the corner, or the middle of the user’s device. Making a little noise.

So, push updates may cause some of your customers annoyance.

No one wants to get push notifications in the middle of the night, or early in the morning, right?

No one wants to get push notifications in the middle of the night, or early in the morning, right?  

Instant Impact: The chances are high to make an instant impression with web push notifications.

When someone gets a push updates, it tells him to do something.

It uses short but helpful copy and vibrant images that make a customer interested.

Email marketing can’t do it.

It takes time. Even, when a customer gets an email, he may not check it sooner.

There are some more dissimilarities. But, let’s stay with the top and crucial ones.

What Makes Web Push Notifications as a Powerful User Engagement Tool?

Web push has more click-through rate.

According to Digital Marketer, the chances of web push notifications open rate is 4-6% higher than the average 3-4% open rate of email marketing.

Hence, there is no necessity to open a push notification. When it arrives, it is always open to express itself.

So, this makes it more powerful to establish strong engagement.

Web push notifications only consider CTR which is higher than email marketing.

Also, web push will help you to retarget your customer. It is something more robust features than email marketing can offer.

When someone buys something and subscribe for an email newsletter from you, you can retarget him with your email campaign.

The steps are, sending emails. Tell him to come back to your site again.

When the customers, open the mail, they will know about your offers.

Web push notifications is a running process — a hand which always try to reach customers.

It follows a friendly manner and impressions of trying to help.

For example, long after purchase, your push updates can help your customer to rethink about you instantly.

Besides, you can let them know about your current offers, cart abandonment notifications to complete the purchase.

Everything is possible with email marketing too. But it will take a longer time.

In the sense of swift communication, web push notifications are the only way to help your day shine.

Conclusion

No one cares about you unless you show them that you care.

This may be not true in your domestic life if we are talking about absurdism.

But you are talking about marketing.

You are thinking about how to grow your business.

Here, the sense of care is everything.

Web push notifications and email marketing, both help you to execute your customer engagement plan.

They let your potential consumers know how much you care for them, how much you want to help them.

So, which tool suites most to achieve your digital marketing goal?

The post Web Push Notifications vs. Email Marketing – Find the Best Marketing Channel for Your Business appeared first on OmniKick.

Do you want to add web push notifications on your Magento site?

If the answer is yes, this post is for you.

Let’s keep reading our step by step guide on how to add web push on Magento.

We are going to show you the total process step by step.

Magento – A closer look

If you have already checked that in Wiki, even then you may want to understand it more.

In a broader sense, Magento is one of the largest e-commerce platforms.

Merchants around the world, nearly 250000 business owners are using Magento.

Magento covers 28% of eCommerce website today.

To coping up with huge competition, you must use a customer engagement tool that stands a higher chance.

Web push notification is the key tool among the digital business industry past few years.

Web push notifications help your Magento stores to spread more faster, get more opt-in, better CTR, and more possibility of stable conversion.

Want to know more about how web push notifications maximize user retention? Read our detailed post here.

Adding Web Push Notifications on Magento

Before adding web push notifications on your Magento site, find a suitable web push notifications tool.

Like OmniKick, as it’s one of the best push notifications platforms in the market.

You can compare all the available tools, and must make your decisions.

Only after you purchase a push notifications service, you can install it to your Magento site.

Set Up OmniKick on Your Magento Site – How to

Now keep your concentration, and take a look.

Follow each step carefully so that you can learn the complete way. Yes, fruitfully.

Step One.

Set Your Push Configuration

At first, log in to your OmniKick account (aka your push notification platforms account).

You are going to add your Magento store’s domain name to send web push.

After you get into the dashboard, click on the drop-down sight at the top left, then ‘Add New Site’.

After you click on ‘Add New Site’, you will be shown the option in the next phase to add your Magento site address.

Now, add your Magento site name, and click on ADD SITE.

After that, get back again to your dashboard and click on the bell icon, then Start Guide.

Now, select ‘Install OmniKick into Your Website’.

Next phase, you will have the option to choose either you want to set push notifications for the HTTPS site or HTTP site, both are so simple.

We are going to show you the process with HTTP.

After enabling the push slide, you will get your push notification code.

Copy the code. Save it in a text file in your PC.

After selecting HTTP check-box, you need to enter your subdomain name in the next page and click on Save.

In the next page, you can set up your Push Notifications prompt page, and then push messages also. By the completion all this step, your configuration is ready to send web push.

Step Two.

Install Push Code in Your Magento Store 

Log in to your Magento store dashboard.

Now, click on Configuration.

Open your text file and copy the Push Notifications Code.

Paste the code in the ‘Miscellaneous HTML’ box. Now click on the Orange button at the top left, called ‘Save Configuration’.

Now, You are ready to send web push notifications Magento.

What you need only, to do a little task in your Magento stores cache section.

In this step, click on System, and then Cache Management.

Click on the Orange Button, called ‘Flush Magento Cache’.

Now come back to your OmniKick dashboard.

You can send push notifications from your Magento store at ease.

What do you think? Isn’t it so easy to send push notifications Magento?

Wrapping Up

If you have any further questions regarding this topic, let us know.

We will soon update our post, and show you how to add web push notifications Magento if your site is based on HTTPS.

So what is your next step towards digital marketing?

The post How To Add Web Push Notifications on Your Magento Store – A Complete Beginners Guide appeared first on OmniKick.

Web push notifications become a gratifying solution to do these jobs.

Top brands around the world are adopting web push notifications.

People often ask, is it available on the WordPress site? As WordPress covers 30% of market share right now.

In this post, we are going to show you how to add web push notifications in your WordPress site.  

Let’s get in.

Push Notifications WordPress Set Up – Why Should You Do it?

You may Wonder. What makes it so unique, and effective than any other digital marketing channel?

Web push notifications are instant message updates.

They are clickable.

Pop up on your users desktop and smartphones as crunch updates.

Web push uses web browsers to get into your user’s array.

They can show up even if the browser isn’t open.

Only they need one thing, your user’s permission to get notifications.

No opt-in form required, no email address is necessary.

That’s how you can build your subscription list.

Web push helps you to carry on with your digital marketing campaign effortlessly.

According to Adweek, web push notifications get at least twice open rate and better CTR (Click Through Rate) than email marketing.

So, do you feel it is important for your WordPress site to add push notifications?

There are several web push notifications you can find in the market. Choosing the best one is key here.

Now, let’s take a look into the core of our step by step guide.

Adding Web Push Notifications in Your WordPress Site With OmniKick

OmniKick offers top-notch features with simple and affordable price.

It is one of the most popular push notification tools in the market.

OmniKick allows you to send web push notifications to any desktop and smartphones via Google Chrome, FireFox, and Safari.

After you select a pricing plan (you can also get a 14-day free trial also), log in to your OmniKick account.

Step One: Push Configuration

At first, you need to set up your push configuration.

It’s a must do things before you implement the push notifications plugin in your WordPress site.

From your OmniKick dashboard, click on the bell icon.

After that, you will see a page like this.

Now, click on the ‘Start Guide’ button.

Click on ‘install OmniKick into your website.’

You will see that your push notifications slide is activated.

There are three processes you may follow to install push notifications according to your site types.

We are sparing the default way to get you a more pro-level approach.

Either you have a HTTP or HTTPS WordPress site, we will take both process one after another.

Step Two: Set Up Push Notifications WordPress For HTTP

At first, we are going for HTTP site.

Just select the second option, ‘Push Notification Configuration for HTTP site’ in this step.

Enter your subdomain name, and save it.
Remember, you must put something unique.

After you save this, the next page is all about your opt-in prompt formation.

Here, you need to create an intriguing opt-in prompt that provokes your user’s interest to get push notifications. After fill up all the boxes, and upload your business logo, click on ‘Save’.

Now, see the image above. Here, you can create your push notifications with an engaging copy. Add images and winning titles. And update the page.

Want to know how to write push notifications copy that converts? Take a look into our post on top hacks for best push notifications copy.

Download the plugin, and save it in your pc.

Now that your push configuration is complete, the rest of the job left for your WordPress dashboard.

Let’s log in to your WordPress site. Go to plugins area.

Click on ‘Add New’

You will be taken to a page give below.

The OmniKick plugin you have downloaded, upload it here from your desktop. And, activate the plugin.

Now, refresh your page. You will see a ‘Push Notification Prompt’ appeared a few seconds later.

That means, your WordPress site is ready to send push notifications.

How to Send Push Notifications WordPress HTTPS site

It’s more easier.

Check out the steps we narrate below.

To configure your HTTPS, click on HTTPS option. A page will be open like this-

Enter your FCM server key, and FCM Sender ID. Then save the page.

Now, download the OmniKick plugin.

In the next phase, you need to upload this plugin in your dashboard plugin area.

Follow the same process you applied for HTTP site from here.

For an HTTP site, your Push Notifications WordPress prompt will look like the example below.

You can also use the short code, to configure push notifications for HTTPS using OmniKicks ‘Manual Installation Code’.

Wrapping Up

Doesn’t it so easy and quite enjoyable?

That’s all you need to do to add push notifications to your WordPress site.

The process is more or less same with every push notifications platform.

If you have any further questions or having trouble setting up OmniKick to your WordPress, let us know.

We have all ears and concerns.

The post How to Add Web Push Notifications in WordPress – A Step by Step Guide appeared first on OmniKick.

A channel which let you connect your posts with potential readers.

Do you know the total numbers of U.S bloggers will reach almost 32 million by 2020?

The first blog began the journey on 1994, and it is 2019 we are going to step in.

Right now, over 400 million blogs are floating around the internet.

Only WordPress is publishing 76 million posts each month.

Yes, the crowd is already starts buzzing so loudly.

Let’s find out the top reasons you should implement browser push notifications.

What are Browser Push Notifications?

Browser push notifications are a bit different from in-app push messages.

Instead of using any apps, they use web browsers to get into user’s desktop and smartphones.

The top browsers today support web push notifications. 

Especially, Chrome, Safari, and FireFox.

According to Statista, Google Chrome consumes 67% of the user market share. These powerful browsers adopted web push notifications for both desktop and Android devices back in 2015.

Though, FireFox only support browser push notifications in desktop, Apple’s Safari works on Mac; iOS support is still yet to run soon.

Browser push notifications are short. Intriguing.

Have the ability to evoke users interest to make an action towards you.

They pop-up in the user’s screen as crunch updates.

That’s what a web push or browser push notifications characteristics.

It has almost twice open rate and higher CTR than any major marketing channel like an email marketing campaign.

Get a feeling to dive more with this post? You are welcome.

Publishers and Bloggers Getting into success Leveraging Browser Push notifications

Why is it so important for you as a blogger or a publisher?

We believe, you already have some assumptions.

When you are consistently publishing quality content, it isn’t enough to produce an excellent readership today.

You need to focus more on your potential readers.

Whenever you publish a post, how can you let people know?

How can you engage people to your site to come again and again?

Browser push notifications deal with all these questions.

Let’s get into it. Here we are going to show you the top reasons you must implement web push notifications for your website.

Flawless Opt-in process Help You Generate More Reader

The Opt-in of browser push notifications is so easy and effortless.

It reduces all the opt-in form hassle, even don’t need to put any email address either.

That’s what let your readers get into your trope. At ease, no doubt.

All they need to do is, allow push notifications or not.

You can ask before sending them notifications, write a message that makes them interested in your content.

The average opt-in rate of an email newsletter or subscription form is 2%. On the other hand, web push notifications can increase your opt-in rate into 5 to 15% higher.

So, if you implement browser push notifications, you can quickly put aside your email marketing campaign.

Concentrate more on your post to deliver more value.

Re-engage Your Customer With Browser Push Notifications

Unless retargeting, you cannot create a stable base of the reader.

It is a must if you want to become successful bloggers and content publishers.

Most of the cases, developing an app is cost driven, and take much time to establish it fruitfully.

So, email marketing took a great interest among the bloggers a few years ago.

But right now, web push notifications is the thing every marketer are considering seriously.

It is effortless in both senders and receivers end, time-saving, and cheaper than any of your typical marketing campaign.

Delivery rate is 100% here. But we cannot say, people like to get push notifications all the time.

Almost 50% of users disable web push for the lack of personalization.

You publish a post, let your readers informed about it. How should you personalize this types of browser push?

Well, you should narrate your web push strategy by the reader’s behavior. What types of post a reader loves to read, you need to find out.

Send the genre-based reading invitations. It will increase your chances.

According to Oncrawl, “The average CTR measured over 200 Businesses (publishers, advertisers) and 26 Million Notifications is about 5%. Compared to email, this is almost 10X.”

So, web push notifications can help you to connect with your regular readers seamlessly.

You can assist your potential reader to join new discussions or the post they left reading only a half.

More user engagement brings more retention. That’s what browsers push notifications to work most critically.

Utilize the Opportunity to Trigger Sensitive Data

You can follow geo-location based data, and choose the right time that may hit the counter with web push notifications.

Nobody likes to get notifications in an uneven time.

You can design your notifications strategy that follows decent time prospects of your target readers.

You shouldn’t send breaking news at the middle of the night.

But you can send the same push updates in the pick hour or the evening.

No matter if they are on smartphones or desktop, browser push notifications can reach quite successfully following your plan.

This fabulous marketing channel allows your users full control over subscription. They can opt-in anytime, and disable to get browser push anytime they want.

No Involvement of Any Third Parties

One of the most advantages of browser push notification is no third parties involvement.

No one can take down your push approach as spamming. There is no way to use filters.

It means, you directly reach your readers. Only they can disable your progress unless you are sending them Push Notifications that add values.

Browsers push notifications copy must be evocative, short. You can turn a visitor to your regular readers with it.

And yet, you don’t have to take any help from any third parties.

You Can Target Mobile Users at Ease – Barring a Mobile Apps

We have started our discussion with this point. 

Developing a mobile app going to cost you reasonable money and time.

And, mobile users are increasing every day all over the world. It is expected to pass 5 billion in numbers by 2019. Only Android consumes approximately 2 billions of them.

You can send push notifications to any smartphones seamlessly that supports Chrome, FireFox, and Safari. You don’t need any app attachment to reach the mobile users.

Does this sound fascinating?

Browser Push Notifications Doesn’t have Any Influence on Algorithm

There is no algorithm based restriction while sending browser push notifications. You can send your crunchy push updates simultaneously.

Don’t need to maintain any rules and regulations by any social media platforms like Facebook and Twitter.

As they frequently change their algorithm, but it can’t regulate your images and content of the push notifications.

Some Additional Reasons

In this post, we have discussed some of the most crucial reasons.

We believe you get an insight. You need to adopt browser push for your blog, and content-based websites, newspapers.

Let’s take a look at some additional reasons that may enlighten your idea.

You can boost your traffic with web push notifications.

It is delivered quite a full impact on your user’s device. So, it can bring them back to your site. Only if you are inclined to add values, and delivers.

Bloggers claimed they could achieve more traffic by implementing push notifications — some cases, up to 15% higher.

You need to send-

Short & straightforward push messages that convert

Follow the geo-location and timing.

80% of people love to get personalized push notifications. You need to set up your strategy with this ratio.

Do not send too many notifications. Maintain a healthy time frequency.

Conclusion

Browser push notification let you establish a robust readership.

It will help to connect your potential reader all the corresponding time you want them to.

Besides, you cannot find a better retargeting tool that is entirely data-driven.

Follows a compelling user behavior based strategy to increase your success rate.

So, we believe, you must get along the way with a powerful browser push notifications like OmniKick.

The sooner, the better. 

The post Why Browser Push Notifications Essential for Bloggers & Publishers – Top Reasons appeared first on OmniKick.

People frequently ask this questions.

With time, web nush notifications established as a real-time marketing channel.

Top browsers like Chrome, FireFox, and Safari support this powerful engagement tool.

Talking about Safari, it only catches the Mac OS. iOS platform (iPhone & iPad) can’t let Safari send web push notifications yet.

So, is it under consideration to Apple? Or they just going to stay as they are right now?

Web Push Notifications in iOS – Current Status

Apple was the pioneer of in-app push notifications; they introduced this robust marketing channel back in 2009.

The digital marketing world adopted push notifications rapidly.

In 2013, Apple introduced web push notifications too by a proprietary format in their OS X Mavericks.

People started to hope; they also bring web push notification service in their iOS devices.

But years have been passed; they don’t take any further initiatives.

Since then, web push notifications has developed more positively.

It delivers a real impact, instantly make an engagement that makes people converting for your offers and services.

Google Chrome adopt web push for both desktop and Android device almost 3 years ago.

They initiate support for Chrome extended web push API back in 2015.

There is no doubt about their marketing intuition and adoption ability with modern time.

Right now, Chrome consumes almost 61% of the browser market share.

And, at last, Apple changed their service API status from being considered to under development this year. According to tech blogger Jake Archibald, who reported this first.

So, yes, we truly are getting closer to the good news.

Service Workers for Web Push Notifications

Web push notifications use service workers to get through. It’s essential for this marketing tool.

Service worker is a script. Your web browser runs it in the background. It is separate from a web page. Help to open the door to features that don’t need a web page or user interaction.

If you don’t have any idea on how a service worker help sending web push, you can check google developers here.

Let’s take a look at this chart below. 

[Caniuse]

You can see this, how lately Apple adopt service workers for iOS Safari 11.4 and 12.1 version.

Though compared to last few years, it’s a step forward for them, we believe.

What we need is web push notifications in iOS platform.

Why iOS isn’t taking enough initiatives?

Apple still believes in their in-app push notification service (APNS). They are so selective even for the apps to install in iOS devices.

They always want their user to use the iOS app store to download apps, and if you’re going to send in-app push notifications to your subscribers, they want you to abide by their rules and regulation.

If you want to add apps into iOS app stores, you must be progressive following iOS standards. That is a thing; Apple doesn’t want to keep their hands putting back.  

In such cases, Chrome and other browsers are far more reasonable with easiness and opt-in process.

Web Push Notification in iOS – Final Thoughts

So, still, we have to wait. Safari browsers can deliver your web push notifications in Mac.

But again, you can’t send them to iOS devices all over the world.

Maybe in a few years, we are going to hear the grand (!!)announcement.

Apple must make it available for safari browser to inject push notifications in iOS.

Apple started to think about it seriously.

They have taken steps to grant service workers, right? So, yes, there is hope.

Till then, keep your eyes open for the updates.

And, you shouldn’t waste your time waiting.

Using web push notifications for your site is the best way you can engage, retarget your customer. Keep your retention rate higher.

The post Web Push Notifications in iOS – When Would Apple Make it Available for Safari Browser? appeared first on OmniKick.

If not maintained, you may often face the troubles come from it.

When exceeds the character limit, your notification sent to users may missing the titles or some parts of the message body.

You must choose your push notification copy cleverly before writing one.

Web browsers have different capabilities. So, you need to consider each one while creating push notifications.

Let’s dig a deep.

How Many Web Browsers Support Web Push Notifications?

Right now, three of the most popular browsing platform supports web push service.

They are-

• Chrome 42+ (Desktop & Android)
• Safari 7.1+ (Mac OS X desktop only). iOS does not currently support web push notifications.
• Firefox 44+ Desktop & Firefox 48+ Android.

Web push notification is easily applicable to any website.

It is a highly engaging retargeting tool.

It takes a pop-up appearance across your desktop or mobile screen.

So they consume a little space simultaneously in your device, so with the character limit.

How are you going to make it concise and compelling at the same time?

Web Push Notification Character Limit – At a Glance

Why web push notifications become so popular?

It’s faster than any of your native marketing channel.

Produce more positive results than email marketing.

Compare any metrics, either open rate, CTR, or conversion possibilities.

The success depends on your capabilities of utilizing it in the right way.

Ideal length (character limit) and an attractive copy are critical here.

Take a look into the charts below.

It shows the character limit of web push notifications considering all the supportive web browser.

Web Push Notification – Some Key Points

We are going to discuss further.

Writing an excellent push notification copy is a must, you should do this job as the first step.

Keep your web push title short and provocative, utilize the message part to the maximum to let your customer convert.

Don’t forget to add any additionals if they seem to be necessary.

That is what you need, running too many tests before deploying your push notifications.

Don’t ever forget that. Each time you would go for testing, you find out the troubles from scratch to the completion process.

Push Notification Character Limit Across the Top Browsers

Chrome Push Notifications on Desktop

Google Chrome support the most complete web push notifications experience.

It is doubtlessly mobile first on a mobile screen, desktop, and any other device that uses a Chrome browser.

Web push notification can reach easily in the lock screen of Android devices, left or right corner of your user’s desktop – either the browser is open or not.

It just needs opt-in acceptance from the consumers.

Let’s take a look into Chrome’s web push notification character limit.

Title: You can use a maximum of 50 Characters. Though, it’s ideal to use fewer characters to attract your users.

Message Body: Though not specified, it should be maximum 120 characters. The best messages should need to compel below 100 characters.

Chrome Push Notifications on Android

Chrome is supported with Android; it works simultaneously with any android devices.

While crafting the push notification for Android, the ideal character limit is 20 t0 40, considering the types of screen size.

Push Notification Character Limit Considering Safari

Safari browsers only support desktop web push.

It still out of reach for iOS platform to receive a web push notification from Safari.

We hope Apple may take the initiatives soon.

Right now, Safari is compatible with 40 characters for the push notifications title.

And a maximum 100 character limit for push messages body.

Apple covers the thing with in-app push notifications.

They want users to download apps to get notified. This strategy emphasizes Apple’s core intentions on the iOS app store.

FireFox Web Push Notifications For Desktop

If we take a look in the browsers market share, once so popular FireFox now consume less than 20% in 2018. They also limited with desktop push notifications.

Which means, you can not get a web push notification if you are using FireFox. On your smartphones or tablets, anyway. 

Though, it still one of the popular browser (don’t forget the bunches of other web browsers floating around).

The maximum character limit is 30 for the title; same goes with the body.

So, FireFox’s intention is clear; they want your notification to be more precise, short.  

Final Thoughts

Character limit is essential.

To write a web push notification that converts, you must be to the point, attractive, and short.

Before you tailor your web push notifications strategy, consider all the browsers character limit, then take your decisions.

We believe you get a clear idea about this. Have something more in mind?

Let us know.

The post Push Notification Character Limit – the Ideal Length that Converts appeared first on OmniKick.

It’s always hard to retain your customer. But after someone make a purchase, you shouldn’t let him go away. You must work on it, how to make him come further to your site.

Success in business always depends on building trust. How are you going to do it? You must focus more on your regular customer, who shows enthusiasm.

You should know that 2.74% millennials switch to other product if the customer service is not engaging.

On the other hand, loyal customers who believe in your service, are 5x more likely to repurchase.

Among the top brands around the world, web push notifications become one of the most popular user retention tools.

How they utilize it and why?

We are going to find out.

Customer Retention – a definition, and Why You Should Focus More on it?

Customer retention depends on how you treat your customer after a conversion made.

Once a purchase is done, you cannot spare the chance to make this happen again from your site. You must initiate the strategy that can bring back your customer.

Almost 60% of people love to tell their friends, and family about a product or website if they like it, and feel loyal to it.

39% of customer spend more on the same product they use twice or more time, rather than a similar but cheap product.

In this sense, customer retention is the key to success. What does it mean?

Over a period, how much you can keep your paying customers going on with your products or services, this rate indicates customer retention.

Returning consumers always carry your success to a new level. They can you help achieve a twice revenue compared to the new customers.  

Low retention rate always indicates that you are not going to long-legged to your potential customer’s intention to buy something further.

It will increase your marketing cost, and in the long run, you can’t be able to make a good reputation without a base of stable customer following.

So, yes, it is crucial for you to use a retention tool like web push notification, that helps you most.

What are Web Push Notifications?

Web push notifications are alert style message updates, pop-up on your customers desktop or smartphones, cast your updates and offer swiftly.

When arriving in smartphones, they show up in the center of the screen.

And, while your customers are browsing in the desktop, they appear on the left or right bottom corner.

Whenever any of your users come to your website, automatically you can offer to send web push notifications.

Only if they allow to get notifications, you can automatically send them your updates, news, discount offers, anything you want. Most crucially, when they are not in your site.   

To send web push, you need to use one of the best push notifications service provider like OmniKick.

At first, if we turn around to a time when Push Notifications only possible with Android and iOS application. As they are still alive, we call them an in-app push.

But the trend is something that always moves forward and evolves, the same goes for the push notifications.

People are tending to buy products online, and more dependent on smartphones, browser push notifications don’t take much time to establish itself as a great user engagement tools.

As in-app push use an application to get through, web push notifications use browsers. You can send them to your customers via top browsers like Chrome, FireFox, and Safari.

Let’s take a look at how this is going to eliminate your hurdles.

How are Web Push Notifications Bringing Back Your Potential Consumers?

Top industries today using web push notifications for several years. Some of them you may find as the early adopters of this fabulous marketing channel.

If you take a more in-depth look, you can find both of the industries use web push notifications are two of types. They are-

i. The business or websites those wants to convert their visitors into customers via web push notifications.

For example, eCommerce shop, online restaurants, and food delivery portals, travel & tourism website.

ii. Blogs, content-driven websites, or newspapers are the second types, those who want to increase their CTR and customer engagement via web push notifications.  

If you don’t have an eCommerce shop or a news portal to increase your readership, even then you can identify yourself. What is your marketing goal? Do you want to engage your potential customer or you want to join them with your website more?

Let’s take a look below if you have an eCommerce shop. We point out some step you can initiate through web push notifications to maximize your customer retention.

Web Push Notifications For eCommerce

When you want to sell your product again to a regular customer, here you need to understand about retention. Bringing them back to your site is retention.

So, how push notifications going to help?

Send product recommendation with web push notifications.

You can announce a new product arrival with this powerful marketing tools.

Arrange flash sales and let your customer know about it frequently.

When a product idem is on shipping, you can send delivery status.
You can ask for product reviews or customer opinion about your service.

It will increase your value among them.

The critical point here, you can utilize web push notifications as a reminder of yourself.

Every time you send one, these notifications add values, something helpful messages or updates that will help them always think positive about your business.

Web push notifications for user engagement goal

You can send your old valuable post that helps your user with web push notifications

Whenever you publish new content, blog post or eBook, why not you send instant updates which may attract your potential users?  

Web push notifications help you to send transactional updates like you can send their subscription updates, and new subscription renewal offers.

Publish breaking news that concerns your readers? Use web push notification to engage them with your breakings.

What makes the difference? You can get all the things done with other marketing channels like an email marketing campaign or an existing one.

The power of push lies on its strength of making an instant impact. According to Adweek, web push notifications get at least twice open rate and better CTR (Click Through Rate) than email marketing.

Do you get the feeling? You must essay your web push notifications strategy with quite a cleverness.

you must help your consumers, besides, don’t spare any chances to lose track of your marketing goals.

How to make your web push notifications plan successful?

What makes web push notifications beyond reach to any other top marketing channels of the past?

You can send push notifications anytime you want, right?

Unless you put a strategic way, your web push updates may annoy people; you may end up losing your regular customer or readership.
Up to 60% of people opt out web push notifications with some product categories and push notifications quality. On the other hand, the ration stands only for 20% of people who don’t like to get push notifications.

Personalized push notification is the key. You should go with the 20% category, where you can achieve 80% of your people to like your push updates.

Let’s see what makes your web push notifications likable, and how they increase your customer retention following some obvious steps.

Thinking About Your Opt-in Strategy

It takes only a second to make a customer opt-in for your push notifications. That is why you need to be more attentive.

For example, some websites only ask to send push notifications. Most of the time, this cannot suffice to evoke them getting into it.

You must let them know and make them interested in it. If you are a Travel & Tourism site owner when asking for sending push, write something about your content you love to send.

Like- ‘Click allow to get latest touring plans and offers.’ It is more intriguing.  

Push Notifications Frequency and Timing

Unless you are running a newspaper, you don’t need to send push notifications on a daily basis.

Even, getting every breaking news updates may cause a disturbance. So, narrate your sending tactics more wisely.

Your goal is to connect your user with something special, and adding value to your customer.

If you can understand it, you always follow a proper frequency plan.

The next thing is timing. Web push notification helps you to utilize geo-location based targeting.

You shouldn’t send information at the middle of the night or early morning of a holiday. How are you going to do that?

Here comes the demand of user segmentation.  

User Segmentation is a Must

Segmented push notifications make your customer feel interested in your updates and offers 8.8% more.

Almost 65% of user like to get segmented updates, which help you to enhance your push notifications open rate.

40% of marketers said that their top priority is customer segmentation.

When you send push notifications to your user, they get them into their desktop and smartphone.

So, when you can address them, give them a feeling you care for them about something, it’s going to strike some more positive note.

People love to get push notifications and open them what they think add value to their interest. Without personalization, how can you send some updates or news that attracts their consideration?

Now, let’s discuss it more clearly. We do not mean you should address your subscribers name to become personal.

Instead, you must analyze your subscriber’s data, activity on your website, and buying preferences.

These all things led you to send personalized push messages.

For example, when someone purchases some best seller fiction from your eCommerce shop a few weeks ago, you cannot just send him to flash sales on sunglasses.

If you send push updates to buy some exciting new books, it becomes more interesting to him.

Sending Attractive and Engaging Push Notifications

Writing push notifications is not so easy.

You must write something, and design your push notifications (yes, it has a lot of limitations yet) what makes it attractive.

You can use emojis. It can increase your CTR by up to 85%.

Also, you must send rich push notifications with relevant and provocative images. It will help you to connect your users more. Because pictures have the immense possibilities to connect someone faster than anything.

And, never forget to use the perfect words that convert.

You can take a deeper look into our post for writing great push notifications copy. It will help you to write absorbing and attractive web push notifications at ease. 

Conclusion

Top brands are adopting web push for better engagement and higher retention.

To get the maximum impact, you must use the best web push notifications tools like OmniKick.

OmniKick let you interact more with your consumers. Increase your user retention which led to a more stable rate of conversion.

We believe now you get the proper idea about this powerful marketing channel.

Have some additional questions in your mind? Let us know in the comment section. 

The post How To Maximize Your Customer Retention With Web Push Notifications appeared first on OmniKick.

You can send instant updates and offers the customers desktop and mobile via web browsers.

Even it is possible when they are not at your site.

That immediate, engaging power suffices to generate more conversion, retaining your customer and traffic. 

But at the same time, you must face the risk it brings. At least

People do not want something popping up into their devices that don’t deliver value.

Almost, 48% people disable push notifications after opt-in to get them.

So, you must create a provocative push notifications template because they form the first impressions.

What Are the Elements that Consist a Web Push Notifications Template?

Templates are what forms your web push notifications appearances.

Before you learn how to create an intriguing web push notifications template, let’s take a look into its every section.

Header: It’s work like a title, you can use a push notification title that is at the same time attractive and helpful.

Message: In this part, write your push updates, elaborate with minimalism. You push notification copy must be provocative. Here, you need to flourish your creativity.

URL: You can put your website URL to let your customer know about it.

Icon: Be more specific with your branding. Your logo delivers an instant familiarity to your users.

Image: At the beginning, you couldn’t be able to use any image. In 2018, web push notifications are compatible with high-resolution photos, that can engage your potential customer more than ever.

CTA: Call To Action aka CTA button allows your user to make an action to your offer or updates.

To create a web push notifications template that increases your chances, you must be careful to consider all the parts we discuss above.

Frequently, most business and website have failed to do that. Instead of connecting more with the product, a random push updates end up annoying your potential consumers.

What Makes a Push Notifications Template Ineffective?

Let’s say it, push notifications can change your game either a winning or failing.

To win your customers heart, always you should send push updates that click on their interest directly.

It needs a lot of research. Understanding and personalization is the key here.

Websites who offer push updates, and the people who allow getting them to need to establish an understanding, most of the part depends on your side of course.

Average push notifications template doesn’t contain anything of these; they become cliched and random. What makes a useless push notifications template?

Take a look.

Don’t you think about timing?

Timing is the key. For example, you are sending push messages to ‘buy watches’ at rush hours, what happened in such cases? Customers who see them maybe get annoyed, or completely ignore you. Don’t you agree? Or your notifications can be the reason someone’s a disturbance on a weekends very morning.

You failed to make your notion clear

What do you want from your customer through push notifications? You must put your motives specifically in your template copy. Suppose, you are offering discount offers following a special day.

Know nothing about your customers buying choices, you send push messages like, ‘Big sale going on, ‘Buy everything up to paying 20% less’, that doesn’t work out.

What special day it is, your customer doesn’t care. But you should make themselves care. Also, you don’t even mention the products categories they showed interest earlier.

Too many notifications

Many marketers think, too many notifications must going to attract people. Attraction never assures a success, it may also produce negativity. While we are talking about push notifications, it is truer considering the fact.

Lack of personalization

A personalized web push notification template is more fruitful to make a conversion. According to Appcues, If 1.5% users open a push notification, 5.9% of them loves to open a personalized content.

One message for all, this isn’t the key here. You need to cater your every customer, thinking about their behavior and preferences, and make them feel that you can deliver what they want.

Don’t understand the importance of visuals

Push notifications with a high-resolution image can bring you 56% more open rate. It’s not the primitive era when mobile apps were sending push notifications without an image.

Today, you can send web push notifications with rich image connect your user more than ever. Because pictures can tell your story faster.  

Do you forget about the word limit?

You write many things, yet you cannot express what you intended.

This problem often takes place with web push notifications copy.

Too much text is never going to help you, only you should let your customers know about your offers with a bit of creative invitation.

Now, we think we should move on to our next phase of this discussion.

Don’t you want to see an igniting and provocative push notifications template example?

What makes a web push notifications template efficient?

Push notifications can bring your regular customer back, increase your user retention gradually.

It cost less than retaining an old customer than acquiring a new.

It’s not a good thing when a customer wants to purchase some item; suddenly you are out of your stock. You can use push notifications to gain this customer back.

We are using an example like that. Let’s catch it. 

Helpful and attractive push notifications Copy

This example shows you how to let your potential customer get informed.

It’s free from annoyance, and distraction. Only write something that helps, add values to your user.

You don’t have an unlimited word limit; also you must say something that suffices.

Write your headline and message short and stimulant. The reflection of your creativity must be there.

It is personalised

To get your user hooked, you need to create a feeling that you care for them, know them, and enthusiastic to help their way out.

That’s where lies the importance of personalization.

This highly personalized example tell you that, you can’t be able to buy something interesting.

It is the responsibility of the seller to let you know when the product available again.

What results can this push updates produce? A sense of care and excitement both led the customer to come back to the website and make a purchase.

Retention, traffic, and conversion – everything may be possible with that. What do you think?

We believe you can bring more interactive personalization to your push notifications template.

According to salesforce, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.

Use of powerful visuals

This push notifications template use a powerful visual.

Visual content grabs faster attention than anything.

With the help of beautiful and relevant images, you can also reduce your word, tell more story visually.

Besides, emojis can be a good booster in such cases.

Emojis can increase user engagement by up to 15% higher. They make your web push notification template funny, and personal.

Want to share some additional thought?

There is no steady way of creating your push notifications strategy and execute it.

A decade earlier, this platform itself was not so popular and limited with in-app messaging only for some specific provider.

This point to consider, you must always keep yourself update within the changing world, where digital marketing is nevertheless running towards a further level.

So, don’t apply a pattern continuously to your push notifications template.

You must innovate something new. To make yourself better than other, to build more trust, you need to get rid of the chances of produce lethargic push updates.  

Wrapping Up

Before you get through your push notification strategy, you must go for a journey to realize your consumers need.

A better understanding always helps you to compete with every metrics that bring you success.

We believe you can consider all the necessary keynotes we include in this post to create your push notifications template.

Set a stiff direction before you execute the plan. 

The post Create Highly Effective Push Notifications Template For Your Customers appeared first on OmniKick.

Chances of push notifications open rate are higher than any other tools you find today.

According to Adweek, web push notifications get at least twice open rate and better CTR (Click Through Rate) than email marketing.

Users who allow getting push notifications, precisely 70% of them love to enable it.

On the other hand, this favorite marketing channel also has the probability to annoy people. Why?

Unscheduled, non-stop, and irrelevant push notifications always creates disturbance among your audience.

If you go the wrong way, you may end up losing your potential customers rather than retaining them with web push notifications.

In this post, we are going to show you some top hacks which will help you to increase your push notifications open rate.

Getting you to more success converting your customer.

What Is Push Notifications Open Rate?

People often get confused about push notifications open rate and push notifications CTR.

Both are crucial metrics considering your business growth and profitability.

You should not mix up these two for one. Open rate and Click Through rate are different things.

Let’s find them in their definitive shape.

CTR is the percentage of your users click on push notifications URL, which consists the number of your total users view your website pages and offers.

That means CTR shows you the action your user/ subscribe take after reading the message.

Push notifications open rate is slightly different, and it is the previous step of generating CTR.

How many users open your push notifications after sending, this is the measure you can call open rate.

It’s a great thing to know how many people responded to your approach, and it will help you to assume the next phase of conversion.

You know that only open rate is not going to produce more conversion, but the increasing ratio of push notifications open rate indicates you are hitting the right switch.

It will provoke them to take more action through your website.

The average push notifications open rate is 7.8%, and in differs following the message segmentation or types.

You can see the open rate based on the push notifications types in this chart.

The top percentage types show you that, dynamic/ segmented push messages make your customer feel interested in your updates and offers 8.8% considering others.

So you see, more your push notifications open rate go high, your chances also follow the steep curve.

Everything points out to the one single tactics. Make your push notifications strategy intriguing and engaging.

How are you going to do that? Don’t worry. We are going to show you some of the best hacks to make your push notification strategy more effective.

Understand Your Potential Customer

The more you get to the heart of the customer, more you improve.

That’s the first key to building a highly converting push notifications plan.

You cannot send random push notifications to random people. At first, you need to specified your genre people. Then find out how many of them willing to buy and want to hear something from you.

Push notifications make it easy. Whenever any visitor come to your site, it asks for permission if they want to get them. Only after they opt-in to get notified, you must go for research to understand them.

For example, you cannot send push updates of selling a fur coat in a tropical country citizen. Or, you can’t send ‘Donald Trump issues a further speech on global warming’ to a food lover in the middle of the night while he may be watching a movie eating pizzas.

How are you going to make success unless you don’t have a bright idea what your potential customers want to get?

Push Notifications Open Rate Increase With Personalization

In 2017, 85% of push notifications send to the customer are personalized. It becomes obvious.

When you send push notifications to your user, they get them into their desktop and smartphone.

So, when you can address them, give them a feeling you care for them about something, it’s going to strike some more positive note.

People love to get push notifications and open them what they think add value to their interest. Without personalization, how can you send some updates or news that attracts their consideration?

Now, let’s discuss it more clearly. We do not mean you should address your subscribers name to become personal.

Instead, you must analyze your subscriber’s data, activity on your website, and buying preferences.

These all things led you to send personalized push messages.

For example, when someone purchases some best seller fiction from your eCommerce shop a few weeks ago, you cannot just send him to flash sales on sunglasses.

If you send push updates to buy some exciting new books, it becomes more interesting to him.

Are you getting into it? If you able to send a compelling and personalized push notifications, your open rate must get bigger.

Scheduling Your Push Notification With Perfect Timing

What is the most cliched and the truest sentence in digital marketing? Time is money.

Unless you utilize the timing, the power of it, you may fail.

Why don’t 47% of people like to get push notification?

Because half of the website and business owners can’t be able to tailor their push updates in a timely manner.

No one wants to wake up from their holiday morning sleep getting nonsensical, and untimely push updates.  Think about yourself.

Web push notifications platform like OmniKick let you send strategically scheduled updates throughout all the mobile devices, and desktop.

Following the geolocation technique, you can get the idea of your user’s local time and preferences to get web push notifications. It will help you to stand a chance of higher opening rate.

Also, it is possible to send different types of push notifications maintaining different time pattern.

Why Customer Segmentation Is So Important?

We have already discussed personalized web push notifications. Tell you to understand your potential customer, and follow a timely manner before sending.

As the last and most crucial point, we must take a look into user segmentation. It is the culmination of all the key points we are discussing.

User segmentation helps you to send web push notifications to the right people.

[segmentation satisfy consumers]

Define your customer, categorized them, and send push updates following different types – that what you need to do considering segmentation.

Why? You know that already. Almost 65% of user like to get segmented updates, which help you to enhance your push notifications open rate.

40% of marketers said that their top priority is customer segmentation.

Conclusion

Why are website owners and every business using push notifications thinking much about the open rate? Is it so important?

It is distinguished from the sense of converting a customer. Unless they open your push updates, you can’t make them act for something. Right?

Are you ready to create an innovative and successful web push notifications plan?

To do this, OmniKick offers everything you need to do.

As we are talking about segmented web push notification strategy, OmniKick can help to narrate your user engagement plan with the best push notifications platform in the market. 

Have something more in mind? Let us know.

The post How To Increase Push Notifications Open Rate – Best Practices appeared first on OmniKick.

Though, you may not be able to understand its importance today.

If that so, you must know what differences this modern marketing tools can bring for you.

Most of the business and website are adopting push notifications. To engage and retain their customers, to gain more user interaction and traffic.

When you are thinking about if it is necessary to adopt this channel, maybe your competitors already get along and make some progress with their leads and conversion with web push.

In this post, we will show you the reasons you should implement web push notifications to your website, as soon as possible.

1.

Your Email Marketing Campaign Can’t Produce Enough Conversions

Email Marketing is one of the most popular marketing channels once. Yes, it has its peak. And, still, your email marketing campaign can generate some significant results in some cases.

But, you always your messages to be heard by your customers. Emails won’t deliver the guarantee to be read with the fullest percentage.

That’s why the thing happens. How many times, or how creatively you may launch your email marketing campaign, frequently it couldn’t generate enough conversions.

In such situations, it’s time you must adopt push notifications.

Web push notifications deliver much assurance that you reach your customers with more conversions probability.  

Push Notification has CTR than email subscription. Check the chart below.

[Source]

As you can see now, how the top 5 industries use web push notifications for a better conversion rise. Higher CTR (Click Through Rate) always increases the chance of higher converting.

2.

Generating Leads Doesn’t Progress As You Have Expected

One of the most significant issue today is the information. People don’t want to share their info unless they think it brings some reason or values to them.

Though tech giant like Google or Facebook strengthens their path with information around the world, it is easy for them because they provide services people don’t have any intention to ignore.

While you want to sell your products, news updates, and industry wise info, it is quite competitive, and in crucial needs of enthusiasm.

It is hard to fill up a form, provides email, local address to get a subscription today. So, when you want to generate leads by offering them a subscription form or want them to put an email for you, it may not produce a fruitful result.

On the other hand, push notifications are only asking your customers to allow; your customer needs to click ‘Allow.’ That’s it. No other info or data required.

From this single action, you can send strategic web push notifications across your subscriber’s smart devices via web browsers.

3.

You Need To Apply New Strategy To Reduce Cart Abandoning

It’s not an unusual act. People always come to your site, add something or many things in their cart, and left not converting.

Cart abandonment is normal – what we are claiming though, but we also know, it’s almost a prayer you don’t want your customer to do this.

Almost 68% of people abandon their cart. And, the success depends on how you are going to gain them back to your site and make them complete the purchase.

It’s time to apply the new strategy. Push notifications can bring back your bounced back customers, the chances, of course, are high.

Whenever any customer left the cart not making the conversion, you can send them intriguing web push notifications updates about their unfinished transaction.

4.

Retaining Your Customer More Effectively

Let’s face reality. You need less effort and resources to keep your existing customer than gaining the new ones. Why?

At least 50% of your existing customers want to purchase a different product and spend 31% more money compared to the new customers.  

Once any of your customers make any conversion, they also bring the possibilities to make more. You don’t have any option barring this chances.

Email subscription is not enough. It cannot do the task of engaging your customers simultaneously.

You need to adopt a more definitive and effective marketing channel to carry on the process.

Sending web push notifications is the best trend in 2018.

Always keep a track with your loyal customers, send them strategic updates about new products, or offer them rewards in the shape of commision of gift vouchers, coupon, etc.

5.

Do You Want To Run More Flash Sales?

Flash sales are a selling process that inspires your customer shopping continuously.

If you want to run this strategy regularly, you may get more sell in a small time. But the success depends on how you are going to spread the news.

Modern times need a modern way of reaching your customer. In 2018, you have the opportunity to implement push notifications to continue your flash sales updates among your customers.

Either you want to create hype, or want to share the updates that you are arranging flash sales in your website, eCommerce shop or physical outlets, web push notifications going to help your way out.

Email marketing, social media sharing, all are a great way to announcements. But with web push notifications, you can directly and instantly let your customers know about your offers.

Isn’t that sounds innovative?

6.

You Need To Implement a More Time efficient Customer Engagement Tool

Web push notifications is a great way of improving your customer engagement experience. It will save more of your time, and make a more accessible form of creating the right impression among your customer.

In 2018, customer engagement becomes a more important key to generate trust and conversions fruitfully.

How are you going to make it?

You have an open field to put your marketing knowledge and creativity while sending push notifications.

You can make a scientific plan, follow your customer behavior, and geolocation before tailoring any specific push notification plan.

Let’s take a look at how quickly a push notification can interact with it’s every single portion.

Header: It’s work like a title, you can use a push notification title that is at the same time attractive and helpful.

Message: In this part, write your push updates, elaborate with minimalism. You push notification copy must be provocative. Here, you need to flourish your creativity.

URL: You can put your website URL to let your customer know about it.

Icon: Be more specific with your branding. Your logo delivers an instant familiarity to your users.

Image: At the beginning, you couldn’t be able to use any image. In 2018, web push notifications are compatible with high-resolution photos, that can engage your potential customer more than ever.

CTA: Call To Action aka CTA button allows your user to make an action to your offer or updates.

Are you getting into it? To make a faster user interaction, web push notifications are the last thing you want to apply for your website in 2018.

7.

Do You Want To Increase Your Website’s Readership?

If you have a content-based website, this reason goes more relevant to you. No matter, how great content you are publishing, unless you get them hooked with your readers, all of them lost their goal.

The main objective of a quality content driven website is to engage readers and eventually creating a submissive readership.

To do that, you can’t find a better option than web push notifications. Web push notifications can help you cast your publishing updates with timely manner, provoke them to jump into your content, make an instant action.

It will save your time and effort, increasing your CTR, and help you to create reader automation.

Rather than a manual effort to get your potential readers, you can essay a content marketing strategy implementing web push notifications.

As you save time, then you get more space to produce more impressive content.

8.

You Need To Implement A Powerful Communication Tool

All of the major browsers, Chrome, FireFox, and Safari support web push notifications. And, these 3 web browsers covers almost 73% of internet user around the globe.

What do you need more than web push notification?

Using these browsers, you can establish a robust communication among your users, let them connected with your spontaneous offers and updates.

It’s not like a user opt-in to get notifications, and you cannot control the amount or types of sending push.

You have all the option to tailor your push messages according to every user’s activity and motivation point.

Web push notification can reach to any of your users, send them timely updates following their interest, let them not to forget about you.

9.

Are You Getting Tired Of Collecting Fake Information

According to Marketing Week, at least 3 people out of 10 – intentionally provide you wrong information.

Does it matter?

False information help you to bulk tons of useless leads you don’t know either they are alive or not.

Hell, yes it matters.  

So, whenever you ask your visitors for an email subscription or led them to an opt-in form, chances are high to gather nothing but fake data.

Hopefully, you can change your lead generation strategy with web push notification in 2018.

Push notifications don’t need to use any useful info.

They only need permission to get into their browsers.

So, you don’t have to think much about any customers info to continue your digital marketing campaign.

10.

If You Don’t Have Any Intention or Opportunity To Develop An App

Push notifications have started the journey with a mobile app. Only you could able to send push notifications if your users download your app and install it on their mobile devices.

But the world is changing, so the push notifications in 2018. You can send browser push notifications seamlessly without any app involvement.

Push notifications are now the two kinds, in-app push, and web push. And, developing an application for your service, product or website is indeed need a sound investment.

If you don’t have any intention of developing an app for your website, you can get along with web push notifications.

Have trouble with more significant investment in such factors? You can use the help of the best web push notifications platform like OmniKick at ease.

OmniKick does not only take you a newer level of push notification experience; it will save your time and let you engage more your creativity, and save your money comparatively.

Wrapping Up

That’s all we believe you need to understand.

About what? The very reasons you must implement web push notifications for your site. The sooner, the better, we all know that, right?

Do you have something in mind about this topic? Let us know. We are all ears.

Want to get a more in-depth idea? Read our definitive guide to push notifications for beginners.   

Cheers. 

The post Top 10 Reasons You Should Use Web Push Notifications in 2018 appeared first on OmniKick.

People become busy, and they spend much time on their smartphones and web browsers today.

29% of U.S. customers purchased from mobile devices and the revenue from smartphones and tablets retail purchasing in Europe and the U.S. accumulated $67.1 billion in 2015.

Push notifications have the capability of catching them in this way.

They can pop up on your user’s desktop or smartphones display by using popular web browsers like Chrome, FireFox, and Safari.

They carry crunch updates, intrigued your users to do something which is how push notifications increase traffic.

The chances of converting your customers are high with this modern marketing channel.

Want to dive a deeper?

How Push Notifications Drive your Traffic?

If you understand how push notification works, indeed you may gain a trust upon it.

When a customer allows getting notifications, you can send them your product updates, something crunchy and exciting, that they come back to your site.

Without the user permission, it is impossible for your web push notification strategy to go beyond. Only after someone becomes happy to get them, your way must open.

Let’s see some statistics, how web push notification can magnify your traffic.

Push notifications increase user engagement to 80%.

50% of users opt-in to get push messages, and find them helpful.

Compare to email marketing; web push notifications has at least 3-4% higher CTR (Click Through Rate).

The thing push notifications deals, it has the capability of making an immediate impact. It can reaches simultaneously to any devices with web browsers.

We are going to discuss some crucial point on how push notification is so much relevant to increase your web traffic.

Retarget Your Customer with Push Notifications

There are several push notifications practices you can apply to drive your web traffic.

Whenever any of your users left your site, without converting, push notifications is a way to bring them back. How?

Let’s see.

For example, You can send cart abandonment push notifications.

70% of your customers will abandon their carts.

What you do after customers have abandoned their carts is crucial to gaining some of those lost sales.

When you reach customers who abandoned their shopping carts through email, you’ll have to wait for them to check their email messages.

Push notifications let you get in front of customers much faster and more effectively.

When you send a cart abandonment push notification, customers see it immediately if they are online.

If they are offline, they see it once they come back online.

Through the push technology, you can notify customers about the products they left in their carts if they’ll love to complete it.

This is one way of retargeting, push notifications can do it at ease.

When people started coming back to your site, it’s obvious; your traffic will also booming.

Establish Potential Customer Re-engagement by Sending Push Notifications

Once, any of your customers make a conversion and left your site. You lost track of them.

Do you have enough space to wait for the new ones?

That’s not the game today. Digital marketing is busier, more competitive day by day.

You need to track down your every customer traffic all the way.

Keep their information, track all the traffics, that’s what help you to generate leads.

Besides, push notification never violates the GDPR. To know what is GDPR, you can check out our guide on push notifications GDPR compliance.

Web push notifications need user acceptance to get on.

They always bring some updates and offer that provokes your user to get back to your site, make a decision. Isn’t it sound like a traffic enhancer?

You Can Send Scheduled Push Messages

There is a chance your push notifications can evoke disturbance among the customers which may lead down to reduce traffic.

So, you need to send scheduled notifications. It’s not necessary to sending updates all day long, in the middle of the night or when any of your user busy with something more valuable.

So, how can you send scheduled push notifications to retaining your traffic?

With OmniKick, you can do the thing at ease.

OmniKick let you schedule your push strategy following your customer’s time preferences. Anytime you think is probably the best time for your customer.

Sending timely push updates not only increase your traffic, but it is also can boost your conversion rate.

Personalized Push Updates Can Brings You More Traffic

What is a personalized push? And why it is so important thing to send personalized push notification? 

As, this will help you to earn the trust, and most significantly, avoid their annoyance.

We always dislike getting messages what can’t feel relevant to our interests.

It’s a sort of the sub-genre of understanding your customer.

If you understand your customers demand, you can break the bread.

It means you need to examine your customer behavior, and buying intentions.

Within push notifications, you can use some of the most effective personalized tactics.

For example-

Event-based push updates

Promotional notifications

Following Geo-location to trigger customer conversion

Keep The Traffic Coming Along With Web Push

Almost every industry using push notifications to drive their traffic.   

For example, Commerce, B2B, and B2C companies, content publishers, or even bank and tourism organizations flourish more and gaining much traffic with the help of it.

It’s always useful as a connector. Only your enthusiastic customer can get hooked with your website. That means, push notifications traffic to become stable by the help of your potential customers.

You can grow your opt-in rate with it more than ever. You can gain at least 45% of more opt-in if you can harness the power of push notifications.

The chains start from this great marketing tools.

Push notifications always let your customer remember your offers and updates. That always works to keep them coming.

Conclusion

So, what do you thinking right now?

Are you convinced that push notifications are immensely capable of driving your website traffic at ease?

You need to use a powerful push notifications tool like OmniKick.

We believe, only OmniKick let you practice all the opt-in and traffic strategies.

What you need to keep your customers coming, stay with you, and bring back the new ones. 

The post Drive More Traffic With Web Push Notifications – Best Practices appeared first on OmniKick.

Implementing push notification on your website is easy.

The hard task is to find a suitable one with reasonable cost.

There are tons of push notifications service in the market; each one has their advantage, weakness, and different pricing plans.

As a website owner, you need to choose one that delivers robust features, technically sound performance to increase converting customers.

Before we dive in deep, let’s set out for some prefatory matters.

Why Should You Cost Money for Push Notifications?

Push notifications can boost your user engagement up to 80%, and if enabled push, 65% of them return to the app or website within 30 days.

How is sending push messages able to do it?

Push notifications are crunch updates that pop-ups to customers mobile or desktop screen, show them updates and offers from the website or apps they often visited and installed.

Unless your customers allow getting the push, you can’t send it to them.

When they agreed to get push notifications, you can send customized push notifications following a smart marketing approach.

Digital marketing is getting smarter every day, and push notification becomes one of the most helpful tools to connect your customers. It can put simultaneous effort to reach them any quality time you planned as a marketing tactic.

Is It Free To Use a Push Notifications Tool?

The answer is yes; you can send free push notifications from some tools out in the market. Reminder: Conditions Apply.

There are several push notification tools which offer a free plan, or trial plan for a particular time.

Even, you may find some all-time free service. Reminder: They have limited features and technical difficulties.

Here, with OmniKick, you can start using our free push notifications plan which delivers a premium level service and features in a 14 day trial period.

It goes with almost every major push notifications tool in the market, like we are, trying to get you the experience without any cost.

Only if you like it and understand the importance of it, then there are options for you with different pricing plans. You can buy any plans what suits you most.

Push Notifications Cost – Top 7 Push Notifications Platform and pricing plan

Push notification began its journey in 2009; Apple introduces it to their users.

APN (Apple Push Notifications Service) is the first one which makes an excitement in the digital marketing world.

Since then, it’s been going through a lot of improvement, become a prolific customer engagement tools simultaneously for every website and apps. 

A handful of platforms come to build and innovate new features to Push Notifications so that everyone can get the benefits from it.

A premium push notification tools with modern features and advantages cost you considerable money.

But if you are able to utilize the power of it, all the cost and effort have never been so high comparing the outcomes.

We are going to show you some of the best push notifications tool considering their cost.

The rest will be upon your hand to choose.

OMNIKICK

You can send both in-app push and web push notifications with tools like OmniKick.

OmniKick offers some significant features you can’t find in the other platforms, comparing technical facilities and other advancements too.

OmniKick comes with three different pricing plan. Starter, Pro, and Pro-Plus.

This powerful tool comes with another tremendous opt-in tool Drip Optin with different pricing strategy.

Starter Plan

you need to cost only $19 a month if purchased yearly, and this plan comes with-

• Unlimited Notification
• Custom Subscription Form
• HTTP + HTTPS Support
• Desktop Only
• RSS to Push
• Segmentation (JS)
• API Access

Also, you can buy the Starter plan with monthly basis only at $25 on average. You can send push notifications up to 2000 subscribers.

Pro

Pro plan helps you to send push notifications up to 20000 subscribers. It has the features like-

• Works Easily on Desktop + Mobile
• Have Schedule Notification
• Segmentation (Property Based)
• Welcome Drip Campaign
• Device Targeting
• Subscription Date Targeting

Pro push notifications plan cost you same as the Starter Plan ($19 a month, on yearly basis, though $29 for monthly basis). It offers different features than the starter.

Pro Plus

It’s the best in the bag. Comes with some innovative features like-

• Custom Branding
• Import & Export Data
• Custom Sub-Domain
• Notification Expiry
• Double CTA Buttons
• Image in Notification
• Geo-Location Targeting
• Time Zone Targeting
• Triggered Campaign
• Cart Abandoned Campaign

You can choose your subscriber amount from 20000 to 100000. Also, this plan let you send push notifications from five websites under your parent domain.

Pro Plus cost you $29 a month on a yearly basis, if you want a monthly subscription, then you will have to pay $39 a month.

ONESIGNAL

If you want a free of cost Push Notifications platform, OneSignal can be a good option.

Though, we hope you do not forget our reminder. It has some limitations, and it is literally inevitable when you are going to use any free digital marketing tools.

OneSignal does offer premium pricing plans too. Your cost starts from $99 to higher if you want to buy them.

PUSHBOTS

It does offer a free basic plan. If you have a small enterprise, you can easily give it a try for some days. While you want to reach the professional level, premium cost plan is also standby.

The premium plan starts from 49 a month on a yearly basis. It is called the Bronze plan.

They also offer Silver, Gold, and Platinum. Respectively cost you $129, $249, $499 each month on a yearly basis.

It is simple to use. You don’t need to think much after you choose to purchase one of the premium plans.

CATAPUSH

Up to 100 subscribers, you can send free push notifications with CataPush.

You can see, the free version is minimal here.

This platform offers different push notifications cost plan following subscribers amount.

Premium plans starts from $21 a month for 1000 users.

The second one will cost you $190 a month for 10K users.

If you want to send more and widen your reach with it, you must purchase the plan which cost 338.18 a month for 20K subscribers.

Amazon SNS

Amazon launched its simple notification service in 2010.

This sophisticated service allows app owners to send notifications among their subscribers and users using one single API.

So, we can call this service as an in-app push provider.  

It is one of the most highly recommended push-based message services. Though, Amazon Simple Notification Service has its advantages and disadvantages. You can’t send web push notification with Amazon SNS.

With pricing, it is pretty reasonable. You can customize your cost, most often, people choose the ‘pay-as-you-go’ option.

This platform can send the notification to iOS, Android, Windows Phone and Fire OS.

Urban Airship

Urban Airship is an in-app messaging platform, also provide mobile analytics and segmentation, reports, etc.

You need to choose a plan, what types of solution you need from this company. Only after that, they will send you a pricing plan.

So, there are no open pricing strategy if you choose to use Urban Airship. Some of their top features are-

App engagement

Customer segmentation, etc.

Besides, you can subscribe for a free plan of 45 days with minimal features. It intends to provide a cool idea of how you can increase your user engagement with this platform.

Only then, you may choose to purchase a premium plan, which will cost you reasonable bucks. Urban Airship is one of the expensive services in the market.

PushWoosh

Push Woosh delivers different types of plans to variant professionals.

Tailors all the push notification cost plan depending on your needs.

Within their startup free plans, you can send push notifications up to 1000 devices.

The next plan is for the developers. It will cost you $41.95 a month for a yearly basis. It will suffice up to 50000 devices.

Marketing plan cost you $125.95 a month. It will work up to 300000 devices.

Also, you can extend 1000 more devices by paying an additional +$2/month, and 2000 for +$3/month.

And if you want to run a large enterprise, you can cater your unlimited Push notifications cost plan.

Just tell them what you need and what is your push notification strategy, unlimited plan offer you reasonable pricing.    

So, that’s what you need to understand about the top push notifications cost in the market.

Now, how should you make your decision?

Why do we think OmniKick can be your best choice?  

You may wonder, considering the push notifications cost factor, OmniKick offers the most reasonable pricing plans.

Do we offer you a reasonable and robust service too? You should take a tour with OmniKick’s modern features and advantages.

Comparing all the facts, you will see the differences we bring for you.

From $19 to $49, you will get all the features what other platforms can deliver, besides you will get a powerful opt-in funnel service, Drip Optin.

Final Thoughts

We believe in transparency.

From this point of view, you get this discussion of the push notifications cost factor, in-detail of course, within an open mind.

We do believe; you can now make your decision examines all the pricing options at ease.

Do you have something more in your mind?

Are you thinking to purchase a push notification plan for your website or organizations today?

Don’t forget to share your ideas.   

The post What is Push Notifications Cost – A Complete Pricing Guide appeared first on OmniKick.

How? We are going to discuss this topic cool and clear.

GDPR is the new vibe in the user’s information security all over the world.

Well, especially in the European Union.  

If you are not running an EU based business or organization, even it applies to any business service you provide to an EU citizen.

Let’s join our scrutiny.

What is GDPR or General Data Protection Regulation?

It is new legislation to protect every user information with absolute obligation. No business can disclose, share or utilize any users personal information without their permission under the GDPR compliance.  

The European Union implement GDPR in April 2018 (Originally proposed two years ago, may 2016) which covers the information safety of all individuals living in the EU and EU economic area.

European Commission Law set up the top priorities as GDPR Complaints are-

• Harmonize data privacy laws across Europe,
• Protect and empower all EU citizens data privacy
• Reshape the way organizations across the region approach data privacy.

GDPR takes a huge impact on how a business should treat with users personal info, policy to share or utilize aka user data processing.

It’s cut down some possibilities to the business end, and strengthen user’s freedom to keep their email, residential address, phone number or any kind of information private.

This new legislation takes place to the previous privacy policy law “Data Protection Directive 95/46/EC.” 

We think, now you get a stable definition of it.  

It is great to practice GDPR compliance for every business.

When you are using web push notifications for your website, how can you practice GDPR at best?

What Is a Data Subject Access Request?

One of the main rights of GDPR is called DSAR and means that if a business or organization has collected data on its users, they have the right to submit their DSAR,

and a business would have to provide them with a copy of the information that they’ve acquired. It is crucial that if you’ve received DSAR you respond to that request within 30 days after it’s been

submitted. Businesses and organizations should keep in mind that it is better to prepare a response to DSAR before you get one because if you do not respond to it accurately that can lead to a law

violation and with that a monetary penalty. Click on this link if you want to read more in depth about Data Subject Access Request.

GDPR Compliance for Web Push Notifications – Best Practices

Web push notification is one of the smartest channels to engage a user with your content promptly. And, why push notification establishes an excellent example regarding GDPR?

When a user comes to your website, or download an app, it asks permissions to allow push notifications, if the user agreed, only then you able to send them.

Though there is no way for the end users getting any privacy policy checklist before opt-in, thus it reflects the necessity of practicing GDPR.

So, you must use a push notification service which is fully GDPR compliant.  

As one of the best push notification tool in the market, OmniKick always prioritizes the customer’s privacy and information safety.

We have updated OmniKick with latest features simultaneously for both website owners and their potential subscribers.

Let’s jump into our best practice of GDPR for web push notifications.

It will show you how we maintain customer consent and user information safety to make your customer’s happy.

For the Subscribers End

Your subscriber’s right to get informed:

Your subscribers have the full right to get informed before you send them Push Notifications. You cannot send them barring user consent.

As per GDPR, it is strictly followed to take user consent before you put their info into your subscription list.

Only if the user allows to get it, you have your chances to send the push updates. Also, it’s technically impossible to collect user ID using web push notifications.

OmniKick allows you to put your customize legal text which can be like, your additional/ particular opt-in language. You can tell your user what types of push notifications you want to send.

Access rights of your users:

Push notifications do not have the capabilities, as we built it like this, it cannot help sender to store any subscribers personal information.

Omnikick only uses geolocation like country, state, city and the time of the subscription. So, all the private info access rights belong the same to your subscribers.

The rights of rectification, erasure, and restrict data processing:

Push notifications do offer easy unsubscribe or block option. If your subscribers don’t like to get it, they can unsubscribe themselves at ease.

As per GDPR, it is a user’s territory to get something from any business or stop getting that following their consent.  

OmniKick let you customize subscribe and unsubscribe option.

User rights to object on automated profiling:

As users are acquiring the rights to subscribe or unsubscribe anytime from push notifications service, they also can object on automated profiling. Like, they can opt-out of the notifications received by the auto-responders and trigger warnings.

OmniKick provides the features. At first, you need to go to Settings, then Subscriber management, here you will find option enable to enable Automated Personal Notification. Checkmark the box.

Once, it is activated, your user can opt-in, and following the same process, can opt-out without any hassle.

Your GDPR Rights As a Website Owner

Get Informed:

As a website owner, you have your rights not let us store your data before registration. Following GDPR, you cannot collect any information without the explicit user consent. Same goes with you while you are registering in OmniKick.

Our Push Notifications service always informs you before storing your data. That’s the practice of GDPR.

Also, after the registration, OmniKick will ask you either you are an EU citizen or not. It will help us to personalize your settings within GDPR features.

Your Access Rights according to GDPR:

Whatever personal information you provide us, you can always access to this info from your dashboard. You can see them, and also can download them.

To do this, go to Settings, then General Settings where you will find your information file to download anytime.

You can rectify your user information:

As a website owner, you can always change your name, address, phone number, zip code – we mean all kind of personal data. It is your rights to modify them or edit them following your needs. After you change your info, click on update profile.

Though, you cannot change your email address instantly because of the account security issue. To do this, you have options submit a ticket. Then one of our experts will contact you, and try to solve this swiftly.

Rights to unsubscribe/ delete account:

Anytime you can delete your account from your OmniKick dashboard. It is now at your full command. Without giving us prior notification, you can do this. Though, we do not ignite your wish to do that, do we?

You have rights to object automated profiling:

At OmniKick, we never use your information to do automated profiling. We strictly maintain that Considering GDPR compliance.

You can always restrict your processing data:

In case, you want your account to disable for a specific period; you should let us know as soon as possible.

We can deactivate your account for this time, and whenever you want to re-open it, we will do it for you.

It’s your right to restrict your data processing anytime you want.

So, you see, how push notifications can cope up with GDPR compliance.

Final thoughts

Push notifications are one of the most popular channels of digital marketing today; there is no way barring the new wave of user data protection policy for it. 

OmniKick always respects our user’s information dignity.

Digital marketing is changing day by day, it’s still a priority to protect personal information with utmost clarity, and stop any third-party to exploit the explicit user consent.

You should know, the penalty for not GDPR compliance is monstrous.

The financial punishment can go up to €20 million, or in some cases, 4% of the total revenue from the previous fiscal year, it will crop the amount which is higher. 

The post Web Push Notifications Practices GDPR Compliance For Better User Safety appeared first on OmniKick.

You may not find a modernize website who refuses the urgency of this superb marketing channel.

Where crowds are gathering, it’s tough to engage them without a distinct voice. Writing the best push notifications copy is the key to do that.

You need to understand some ‘tunes and noises’ before writing an engaging push notifications copy.  

Before You Begin

It was never easy to attract people with your words.

Push notifications are very interactive, can reach your target customer at any time of the day and night. Once anyone allows it to get in, the notifications mean no bounds.

So, what is push notifications possibilities, can become its hurdles.

To be more specific, push notification evokes annoyance among your users.

Who wants to know about how people can get slimmer drinking avocado juice at the middle of night sleep? No one.

Or, you can’t send random updates of holiday offers barring someone’s travel preferences.  

If you do that, it arouses disturbance, thus create the results.

Almost 47% of people don’t allow to get push notifications, on the other hand; still, the best percentage of the customer (53%) love to get them.  

Push notifications are swift updates, and they can add values to the highest order if budging at the right time with right offers.

You should always play with the possibilities; we believe you love it.

Let’s dive into our main discussion then.

Don’t you want to write up best push notifications copy that converts?

How To Write Attractive, Engaging And Yet Simple Push Notifications Copy?

If you are already experienced writing a lot of push notifications, you may understand it better – the monotony, the lagging of words, punching the same goal into hundreds of pieces.

It becomes boring unless you renovate the ideas, put your thought process into a newer level frequently.

So, how can you keep your track sportive and generate fresh ideas? We think there are some thumb rules you must percept them quite profoundly.

Let’s see our checklist of best hacks which will help you to create innovative push notifications copy.

One.

Be Relevant All The Time

Relevancy is a thing you can’t put it out of your league from doing anything. You need to write push notifications for the right kind of people, it’s one thing, on the other hand, you must create a copy which is relevant to your content and customer.

For example, never write a product update push notification with unnecessary technical detailing. Suppose, you have an online food shop, recently you launched a sizzling cheesy ham, and you write your copy with how best your food is, how people love your items rather than only introducing the name.

It’s not any hard things to do. You need to get proper knowledge of the product and your customer before writing an engaging push notifications copy. That’s it.

Two.

Understanding The Customers

How can you work with people unless you know them well? You are writing push notification in your desk, from a far distance, that doesn’t mean you have the chance not to understand them well before interaction. You must learn the test, web appearance, tendency to buy your products of the customers.

If you sell pet foods, you need to understand the psychology lark behind people who love pets. How are they care for them, and what kind of food they interested to feed their pets? Besides, you can write a pretty provoking way when you acquire a minimal knowledge about the food habits of the pets.

Understanding your customers means you always have the vibe on what types of people you are going to dealing with. It will become a strength behind your convertible push notifications.

Three.

Keep Your Honesty Stand A Top

People love the word ‘honesty’ but most of the time fails to be one. A manipulating world, where everyone is trying to put other aside or let down to rise above, it’s a difficult thing to maintain.

But as a copywriter, you must make it clear to yourself: Never bluff to your potential customers.

While writing push notifications, you may hide some of your downsides – we always have our pros n’ cons, unless someone asks about it, it’s shoddy to tell them in advance. Because You are still trying to solve your problems right?

The main thing is not to overrate yourself, right the exact words with utmost honesty. Only promise something that you can deliver.

Four.

Always Encourage Your Customer, Spare Discouraging

People often install an educational app to get connected with the topic they want to learn. You can send them proper info and updates about the course and their subject of interest is a cool thing.

The problem begins when you send push notifications that tell them to try a  bigger course. Because what they are learning isn’t enough, etc. This kind of marketing approach looks like more of a cheap canvassing. It will discourage them to opt-in, even turn off getting the notifications.

So what should you do? You may write up like, “Enjoying your course? Want to watch out for a new one?” This is a simple example. We believe you can write a more intriguing copy.

Five.

Must Add values

Write compelling copy that adds value. Here also lies the importance of understanding your customers. Your intention to send push notification is not only converting customers but also help them in another way. You should write copy which intended to help.

Suppose, as a fashion house or shop; you regularly send coupon and flash sells update, discount, and big sale announcement. Will it be more helpful if you send push notifications with little fashion tips? Yes, we think it is.

Six.

Try To Evoke Your Customers Excitement

Being innovative is essential when you come to decide writing copy for any business. Same goes with the push notifications. Evoking customers interest should be your one of the top priority.

Don’t send weather update like a robotic tone. Or how can you send news updates with some cliched and worn out templates? In a cloudy evening, not only letting your user it may be raining this much rather than telling them, “Don’t forget to bring your raincoat, it’s going to rain soon.”

For a discount update, why not write a push notifications copy that evokes their desire to shop?

Seven.

Being Funny And Sportive Is An All-time Key to Engagement

If you are not a funny person, putting wits into your push notification copy is a hard thing to do. But, you know that people tend to feel wide open with reasonable wits. It can be done by practice.

Following stand up comedians, watching comedy shows, and reading a lot of satire and jokes, you may achieve a reckoning with humor.

No one wants to slam a happy face; your copy is your face here. So, try to be sportive, and funny to enlighten your potential customers is a wise game plan.

Eight.

Write With Clarity And Precision

If your customer doesn’t understand what you are sending, all the effort end up on nothing. How are you going to know that they do not get your words? Well, only when they act negatively, turn off the notification, and eventually left without converting.

So, the first thing is, write something reasonable, that sounds great with you, make it clear rather than complicated, and please, be precise. Make some dummy and send them to your fellow around you, let them say if you are writing the clear and precise copy.

Nine.

Hit The Emotional Cord

Whose emotional cords do you want to strike? No doubt, it’s your customers. Despite being thought like an emotional person, well, you may not be able to do it.

Though, emotion plays a significant role in our life. What makes a product best sellers? It evokes something positive and vibrant from us that we tend to buy it. Sometimes, everyone’s buying tendency put us in the line although we are not craving for the product at that moment.

For example, use every special day that connects people. If you understand the value a particular day can bring to people’s lives, you must find something very adoring.

Try to reach people with some words that let them believe you care for them. That’s it.

Ten.

Never Pretend To Be So Clever

If you intend to convince your customer to convert, you must not try to underestimate them. Being too smart is always a bad thing in writing. You don’t know what is your customer thinking about the product, you only guess and try to understand. Which let you a door that carries the possibilities to reach your goal.

People always dislike the person who pretends to understand everything and try to outsmart them. So it’s not a bad thing to be smart, if you are one, you never pretend to be one.

Be reasonable with your witty words and offers. That’s the things that make your push notifications copy alive.

Final Thoughts

The best way to write up great push notifications copy is practicing with a sound research.

What are the different initiatives other websites and apps are taking? If you can learn them, the knowledge always helps.

So, keep up with the curve. Keep up with the changing world. We hope, this checklist of best hacks is enough to help your way out.

Have something in mind considering this topic? Let us know.

The post 10 Hacks for Writing Best and Absorbing Push Notifications Copy appeared first on OmniKick.

Today, 43.9% of the iOS users of a Mobile App are opt-in to Push Notifications.

It can use every visual channel possible to get you various offers and updates through the apps installed in your device or the web browsers. Notably, in your iPhone and iPad.

As a trend of the new age, you are getting used to shopping more from smartphones and tablets. Right?

If you feel trouble to manage those push notifications in your iPhone and iPad, don’t worry.

In this post, we are going to show you how to handle them properly.

Before you jump in, let’s get a minimal idea on what really a push notification is.

What Are Push Notifications?

Push notifications are alert-style messages that appear at the top or bottom-right corner of your web browser.

On your iPhone or iPad, they appear at the center of your screen.

Push notifications carry the kind of information which may provoke your interest to buy something or get updates following your preferences.

While you are visiting any website or installing a mobile app, they asked your permission to send you Push Notifications.

If you have no problem to get them, it suffices.

Now, we are talking about managing push notification.

Sometimes you may feel the need to turn them off or turn them on in your iPhones, smartphones, and tablets.

Manage Push Notifications On iPhones

You can manage push notifications by how you decide to allow them to your iPhone. You have to turn on or off one by one through getting into the individual app settings.

1. At first, go to your iPhone’s settings. Launch the settings app.

2. In the next step, the app will take you to the settings options with categories, where you need to find the notifications settings. It will be at the top left, just under the Wifi options.

3. This step is easy. After clicking on the notification settings, you will see the list of applications you have installed, the apps which have push notifications enabled will be at the top to consider.

4. Now, click on the application one by one to turn on or off the push notifications. You can manage and control them on this screen.

If you want an app do not send you notifications, touch the other side of the button “Allow Notifications.” If you’re going to remove the app, you can do this instantly.

The same process can be followed when you feel the urgency to turn on a push notification from a specific app.

Why Do You Need To Keep Some Push Notification On In Your iPhone?

Unnecessary push notifications can aid you up to breaking your peace in the midnight sleep.

It depends on the sender company. Unless they get your motivational point, consumer behavior, and intention to have something exciting.

But, having push notifications on your iPhone for several important purposes is a wise thing to do.

For example, you can set push notification in your iPhone for breaking news if you are interested in what happens around the world.

If you are a sports lover, you can have your favorite’s latest updates.

And there’s no better way to getting push notifications on a shopping festival in your nearest super shop or the biggest eCommerce stores.

So, yes, Push Notification is the key to get hooked with what grabs your interests and benefits.

Final Thoughts

Push notifications are easy to get and easily forgettable. They bring you good news and promptly take you anywhere within your interest.

While using iPhones, it becomes easier to get into them or get rid out of them.

Apple keeps updating their services, as recently they have launched iOS 12.1, so their push notifications service is also getting some new vibe. 

If you have any further concern with this, let us know in the comment section. 

The post How To Manage Push Notifications On Your iPhone and iPad appeared first on OmniKick.